The Thirteen Agencies of Christmas
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(OK, we tried to do this as a Christmassy 12, but couldn’t make it fit!)
As we head to celebrating a remarkable 21 years of FMBE, I have worked my way back through the history books to find 13 of the agencies that have had the biggest impact on our history so far.
This is something we’ll be celebrating during the ‘past’ phase of our ‘past, present and future’ themed event on 29th January at Troxy.
These agencies may guess who they are – but confirmation will be brought to them at the awards…
So – in no particular order – some clues to these agencies.
Agency 1:
Clue 1 – A multiple FM agency of the year winner
Clue 2 – A multiple gold winner – especially in categories that seek strategic and client relationship success
Clue 3 – Winning all the way…A year one and year 20 (last year) gold winner
Agency 2:
Clue 1 – A multiple BE agency of the year winner, in different guises
Clue 2 – Landmark events that have upgraded our expectations of the events industry
Clue 3 – Innovation – but always alongside long-term client strategies
Agency 3:
Clue 1 – A multiple FM agency of the year winner
Clue 2 – An outstanding leader in people and team performance
Clue 3 – Overall, more winning campaigns than any other agency
Agency 4:
Clue 1 – A multiple BE agency of the year winner
Clue 2 – Led the way to industry recovery, dynamically, with winning campaigns through and post-Covid
Clue 3 – Clear evaluation to prove campaign and event success across multiple clients, industry sectors and event types
Agency 5:
Clue 1 – Enjoys an exceptional and industry leading long standing client relationship
Clue 2 – Helps multiple new brands to trust and invest for success in FMBE work, using a polished trail and taste process
Clue 3 – Experts at understanding and delivering the human connection with brand ambassadors who are always great conversationalists
Agency 6:
Clue 1 – A multiple FM agency of the year winner
Clue 2 – In recent years, produced a stunning campaign of the year, an all-time top scoring FM entry
Clue 3 – Has achieved success for versatile, flexible and passionate sales teams
Agency 7:
Clue 1 – A multiple BE agency of the year winner
Clue 2 – A year one winner at FMBE – and also has 3 out of the top 10 all-time highest scoring immersive events
Clue 3 – Had a gold win for an exceptional Covid-busting sponsorship activation
Agency 8:
Clue 1 – An FM agency of the year winner
Clue 2 – An innovation leader for field marketing brands at grocery
Clue 3 – Outstanding tactical and data gold winning campaigns – amongst the best seen at FMBE
Agency 9:
Clue 1 – A multiple gold and silver winners in both FM and BE categories
Clue 2 – Versatile brand ambassadors that epitomise ‘well trained’ across sales, virtual, IRL, retail, demos and experiential
Clue 3 – Elec and tech focus – for huge multinational brands and new challenger brands and products
Agency 10:
Clue 1 – A multiple BE agency of the year winner
Clue 2 – Gold winner in all types of brand experience, from sales and sampling through to immersive events
Clue 3 – Has grown to a position of scale and strength, delivering for huge brands, whilst still also nurturing new brands
Agency 11:
Clue 1 – An FM agency of the year winner
Clue 2 – Innovative and passionate team successes, often showcasing female sales leadership
Clue 3 – Exceptional reputation with stores and multiple wins in ‘Instore’.
Agency 12:
Clue 1 – An overall gold winning BE Agency of the Year that also delivered the star event of a Covid blighted Christmas.
Clue 2 – A growing and glowing BE reputation came to real prominence around London 2012
Clue 3 – Formidable winning reputation for clearly evaluated integration/amplification event-led experiences
Agency 13:
Clue 1 – A highly successful agency from overseas
Clue 2 – An unstoppable force for launching clients’ new products and variants with multiple winning campaigns in the category
Clue 3 – Exceptional ability to connect people, stores and brands
So Who’s Who? Find out at FMBE Awards 29th January!