Photo Story: Sway helps Bird & Blend Tea Co. serve up festive fun
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Seeing this neat pop up, FMBE thought it was a nice Christmas promotion to share and it’s a lovely example of what a smaller growing brand can do to make itself known using well-crafted brand engagement.
The festive season is officially brewing at King’s Cross, where Bird & Blend Tea Co. brought joy to travellers with a striking giant replica of their iconic Tea Advent Calendar. Supported by Sway, the Bird & Blend TEA-m served festive blends and created surprise-and-delight moments for passers-by, sparking conversations, smiles and calendar sales.
Filled with Christmas blends and small moments of magic, the activation proved the power of thoughtful sampling to connect with customers when you get the moment, audience and context right.
“Sway loved helping Bird & Blend bring this joyful idea to life. It’s a brilliant example of how simple, well-timed experiences can create real impact for growing brands.” Sally Mclaren, Founder and MD at Sway
