MoreBang launches to offer independent thought leadership to field sales teams

Today marks the launch of MoreBang, a fractional commercial leadership consultancy that the MoreBang teams says is built on a simple but overdue idea: brands and agencies deserve genuinely independent advice, not another vendor pitch dressed up as strategy.

MoreBang is a collective of senior industry experts bringing together over 80 years of combined field sales leadership, forged working with some of the world’s biggest brands and agencies across grocery, convenience, and beyond. Leading the charge is founder Andy Buck, whose decades in FMCG commercial and field sales leadership, shape the consultancy’s DNA: Senior, broad, independent, and relevant commercial judgement, applied without compromise.

Andy Buck comments: “What sets MoreBang apart is what it refuses to be. No agency roster to fill. No technology to push. No fee tied to a particular partner’s success. Just unshackled, independent thinking — applied to Perfect Store strategy, field sales optimisation, channel strategy, vendor evaluation, and the pitches and capability that help brands and agencies actually win.”

He adds: “MoreBang’s reason for being is simple: independent thought leadership in outsourced sales, built for brand and agency leaders who want to sell more for less.”