FMBE 2013 Shortlist

Field Marketing Categories

A. Outsourced Sales Performance of the Year

CPM, Diageo: Route to Market and Convenience

CPM, Tassimo: Maximise the Costa range launch

Gekko, Samsung: Digital Appliance Promoters

NOP Global, BlackBerry: Front Liner Incentive Campaign

ODM, Sainsbury’s Bank: Cards In Store

Orchid, CCE: Field Sales – Innovation Brands

REL, Mondelez: Whole Campaign

B. Sales Demo or Sampling at Retail

Cosine, Sainsbury’s:  Own Brand Sampling Programme

CPM, Tassimo: Retail Selling Easter 2013

Fizz Experience, Lindt & Sprungli:  “Lindor World” Superdemo at Costco

Gekko, Epson: Epson Evangelists

Life Experience, Carrefour/Angry Birds: Retail Roadshow

Sense, Lake District Cheddar Cheese: Cheese Roadshow

White Label, Courvoisier: L’Atelier de Courvoisier

C. Field Insight Award

Deeset, Hobbycraft: New Stores Roll Out

Logobrand, Muller: Mullerlicious

Gekko, Apple iPhone:  Apple ASM team

Orchid, Twentieth Century Fox Home Entertainment: Orchid@TCFHE

D. Instore Marketing

The Big Kick, Tesco Mobile: Will You Answer Me?

The Circle Agency, EA: Design You Own Lock In

Logobrand, Britvic: Formats Challenge

NOP Global BlackBerry: Lifestyle Store, Vietnam

Powerforce, Johnson & Johnson: Business Development Trial in Tesco

RMG, LG Home Entertainment: Smart TV Consumer experience

Twenty5Eight, Take Two Interactive: Bioshock Infinite

E. Tactical Marketing

Cosine, Britvic: SoBe V-Water Tesco Drive

CPM, Tassimo: Direct Selling June 2013

Logobrand, Britvic: Formats Challenge

ODM, Tesco Clubcard: Clubcard Exchange Self Service Kiosks

Promovere, NHS Bexley: Dentistry Campaign

REL, Cadbury: Easter 2013

REL, Mondelez: Hello Joy

F. Perfect Service Award

CPM, Stanley, Black and Decker and De Walt: Evolvement and Developing in New Channels

FieldSmart, Kodak: Creating the Right Image

Fizz Experience, H2O+: H2O+ in M&S “Discover Hydration”

McCurrach Technology, Microsoft: Launch of Windows 8

Storeinsight, Starbucks: Verismo Coffee Machine Launch

Twentry5Eight, Parrot: Brand Development at Retail

Brand Experience Categories

G. Sponsorship Activation

DRP Group, Sainsbury’s: Paralympics Customer & Colleague Activation Programme

Ignition, Coca-Cola: Coca-Cola London 2012 Olympic Activation

Line Up, Coca-Cola: The Olympic Torch Relay 2012 – Coca-Cola City Celebrations

pd3, O2: Up and The O2

Synergy, BMW: England Rugby: The Ultimate Performance

Wasserman, EDF: Energy of the Nation

Wired Brands, DHL: Manchester United Sponsorship Activation

H. Shopping Cenrtre/ Roadshow

The Circle Agency, Maxinutrition: Maxitone, Thank You Protein

Gekko, Freeview: Control the Choir

i2i Marketing, Maoam: Mega Vend

Mobile Promotions, Iveco: Stralis Launch

Sense, Lake District Cheddar Cheese: Cheese Roadshow

SMP, Andrex Eco: Get Bamboozling

SMP, Andrex Washlets: Change What You Mean by Clean

I. Immersive Event (Mass Consumer)

BBH (creative) with Woof (event), British Airways: Great Gatwick Giveaway

iD Experiential, East Village: London’s Newest Neighbourhood

Jack Morton Worldwide, Lego: Secrets to Reveal

The Marketing Store, B: Beautiful Moments Tour

Miss Jones & Co, Campo Viejo: Campo Viejo presents “Streets of Spain”

Pretty Green, Cadbury: Cadbury House

TRO, Lucozade Energy: YES Festival Tour

J. Immersive Event (By Invitation)

BEcause, Yorkshire Tea: #TeaOnTheTrain

Carat Live, Philips: The Expression Sessions

Jack Morton Worldwide, Wella Color.id: The Deconstruction Project

Jar, Wines of Argentina: Cambalache: One Night in Argentina

RPM, BskyB: Sky Skills Studios

Sevens7, Electrolux: The Cube

Vision 9, Relentless: Professor Green Homecoming

K. Integration/Amplification

Ambient, Tesco: Tesco Gatwick Virtual Store

BMB Neon, Dairylea: Moo Promotion

Brands2Life, Just Eat: The Don’t Cook Party – The Battle for Corby

Carat Live, Philips: The Expression Sessions

Cherry London, Malibu: Malibutique

Synergy, BMW: Golden BMW

Wasserman, EDF: Energy of the Nation

L. Interruptive

The Big Kick,Tesco Mobile: Will You Answer Me?

Blackjack Promotions, Network Rail: Get Set for Summer

Brands2Life, Just Eat: The Don’t Cook Party – The Battle for Corby

Incredibull, Nokia: Project Blue Box

Slice, Kelloggs: Special K Tweet Shop

Slice, Windows 8: Fast and Fun Slide

SMP, Bavaria: Expect the Unexpected

M. Brand Conversation Award

BEcause, Yorkshire Tea: #TeaOnTheTrain

Life Experience, Nivea: Say Hello

Jack Morton Worldwide, Cotton Incorporated: 24-Hour Runway Show

Synergy, Powerade: #OnYourMarks

Miss Jones and Co, Campo Viejo: Campo Viejo presents “Streets of Spain”

Carat Live, Pokerstars: BSOP Taxi

FM&BE Categories

N. Brand Ambassador of the Year

Two gold awards will be presented in the Brand Ambassador category, 1 for each type of specialist

(brand experience, sampling and demonstrating)

Josh Connor, Tribe

Keith Duffel, Cosine, Sainsbury’s

Andrew Porter, iD Instore, Nespresso

Gemma Riley, Circle

Adam Slynn, Hel’s Angels

Danubia Sousa Whitelaw, Kru live

Alexander Woods, Fizz Experience, Costco

(field sales, merchandising and retail training)

Luc Funnell, infinite, Sony

Paula Woods, ODM, Sainsbury’s Bank

Stuart Harrison, REL, Molson Coors

James Sparham, RMG, LG

Ben Davies, RMG, Nokia

Gareth Cunliffe, Storeinsight

O. New Business Award (and New Agency of the Year)

(A longer shortlist in this category reflects the inclusion of 3 agencies that are also contending for new agency of the year)

Beaver Communcations, Adidas*

The Circle Agency, Maxinutrition

Logobrand, Muller

Mirror Marketing, Zyliss*

Orchid, CCE

Orchid, Twentieth Century Fox

psLive, Twentieth Century Fox*

REL, Mondelez

SMP, Andrex

TRO, Nissan

*Also competing for New Agency of the Year

P. Small Scale/ Low Budget

The Circle Agency, EA: The EA Experience Store

Cosine, Ricola Ricola: Sampling in Sainsbury’s

Cosine, Unilever: Unilever Compressed Demonstration Campaign in Sainsbury’s

The Liquid Way, Honeypot Children’s Charity: The Alternative Street Party

RMG, Boss Revolution: F2F Sales Ambassador Trial

SMP, Billy Boy: Bang On with Billy Boy

thefield, Just Dance: At London Zoo

Q. Product Launch of the Year

This heavily entered category has been split, as it normally is, into campaigns into FM/FMBE and pure Brand Experience launches

(Field Marketing and FM&BE campaigns)

Ann Savva Promotions, Telefonica O2: O2 Insurance Mobile Training Strategy

Powerforce, Zico Coconut Water: Launch for Coca-Cola New Ventures

REL, Carling Zest: Molson Coors/ Carling Zest Launch

REL, Red Bull Editions: Product Launch

RMG, Nokia Lumia 920/820: Windows Phone 8

Twenty5Eight, HTC One: Launch

(Brand Experience Campaigns)

Jack Morton Worldwide, Wella Color.id: The Deconstruction Project

Experience Worldwide, BlackBerry Z10: Experiential Campaign

SMP, Andrex Eco: Get Bamboozling

Incredibull, Nokia: Project Blue Box

TCC, Microsoft Windows Phone: Launch

R. Creative Sampling

The Circle Agency, Maxifuel: Fuel on Tour

Ignition, Coca Cola: Olympic Torch Relay

Multiply, The Macallan: Masterclass

RPM, Cadbury: Dairly Milk Taste Tour

TRO, Lucozade Energy: YES Festival Tour

TRO, Lucozade Revive: Office Sampling

TRO, Guinness: Guinness Class

S. Innovation in Action

Ambient, Tesco: Tesco Gatwick Virtual Store

Orchid, The Guardian: Field Agent Partnership

SMP, Andrex Washlets: Change What You Mean by Clean

Soho Events, Lincoln MKZ: Hello Again

TRO, Nissan: Goodwood Festival of Speed 2013

Wasserman, EDF: Energy of the Nation

Wasserman, Vodafone: Vodafone VIP at Festivals

T. Stand or Display Unit

The Big Kick, Tesco: Mobile Will You Answer Me?

Cake, EE: EE 4G Tour

The Circle Agency, Electronic Arts: EA Flight Case Pods

Jack Morton Worldwide, Toyota: Small Car Experiential Roadshow

Sense, Ryvita: Ryvita Kitchen

SMP, Andrex Eco: Get Bamboozling

TRO, Volvo: At Goodwood Festival of Speed 2013

U. Operational Success

Avantgarde, Google: Think Performance

The Circle Agency, Celebrity Cruises: At Taste of London

Incredibull, Nokia: Project Blue Box

Momentum Instore, McCormicks: Herbs and Spices Fixture Update

Powerforce, M&S: Food Glorious Food

psLive, The Croods (Twentieth Century Fox): The Croods Celebrate Spring Solstice

REL, Mondelez: Hello Joy

V. Team of the Year

CPM, Stanley, Black and Decker, De Walt: Evolvement and Developing in New Channels

Orchid, CCE: Field Sales – Innovation Brands

infinite, Sony: Sony Mobile Field Team

REL, News UK: News UK Team

REL, Molson Coors: Field Sales Team Launch and Success

REL, Red Bull: Journey 2013

RMG, LG Home Entertainment: Demonstration Team

W. Staff Performance of the Year

The Circle Agency, Manchester City FC: Man City Playmakers

Hel’s Angels, Mizuno: Mizuno Performance Centre

Kreate, Stella Artois: Connoisseurs Programme

Kru Live, Nivea: Dare to Dip

Ted, Rocksmith: Festival Tour

The Yes Agency, The Health Lottery: Bonus Ball Launch