FMBE Awards 2020 – Result

Category A – Sales Campaign of the Year

Co-presented by Steve Grimes, Teamhaven

GOLD – REL Field Marketing – Danone Waters/ Red Bull

SILVER Top Notch Sales – Cofresh

BRONZE Powerforce – Haribo


Category B – Retail Sales Experience

Co-presented by, Sheonah Howlett, Social Bee

GOLD The Circle Agency – Costa Express

SILVER Link Communication – Princes

SILVER Instore Field Marketing – Glanbia



Category C – Field Data

GOLD Logobrand – Britvic

SILVER Acosta Europe Reach – Heineken


Category D – Instore Marketing

GOLD Field Sales Solutions – Peroni

SILVER Powerforce – LEGO

BRONZE Logobrand – Haribo


Category E1 – Tactical Campaign (Service Led)

GOLD Beautiful Wonder and Cooper Collective – Sky

SILVER The Circle Agency – Costa

BRONZE Field Sales Solutions – Peroni


Category E2, Tactical Campaign (ROI Led)

GOLD Logobrand – Britvic

SILVER REL Field Marketing – William Grant and Illva Saronno

BRONZE Logobrand – Haribo


Category F – Team of the Year

Co-presenter and Sponsor – Nigel Cruttenden, Natural Insight

About Natural Insight

Working in various Countries in multiple language around the globe with over 100M Completed Work Assignments with over 1.6B Data Points Collected & 85M Photos captured at Retail Stores.

Our retail founders still lead the enterprise and determine direction. We believe in transparency, customer service and doing the right thing every time. We serve the biggest and best retailers, brands, and service companies. Our platform for managing teams and stores is the most robust on the market. We are staffed to provide SaaS solutions. Our full stack development team, packed with forward looking technologists and agile both literally and figuratively. Our value proposition is delivering a single, integrated experience for workers and a highly configurable, economical, interoperable technology for those who manage them. Natural Insight in our directory

GOLD Field Sales Solutions – P&G

SILVER REL Field Marketing – Weetabix

BRONZE Acosta Europe Reach – Heineken

BRONZE PRL – Kraft Heinz


Brand Experience Awards

Category G – Sponsorship Activation



Category H – Roadshow and Shopping Centre

Co-presenter Louise Kehoe, Hammerson

GOLD The Producers – Nando’s

SILVER The Circle Agency – Costa Express

BRONZE Gekko – Google


Category I – Immersive Event (Mass Consumer)

Co-presenter and Sponsor Jens Tangen, Location Live

About Location Live

Location Live has now launched lo:live, a game changing platform and marketplace for planning and booking experiential space.

Digitising this industry is more important than ever as we gear up to a much-anticipated market recovery post COVID-19.

lo:live offers real time access to 100’s of prime brand ready locations with up-to-date information on pricing, availability, floor plans, imagery, covid restrictions, cancellation policy, production specification.

With the addition of an ever-growing collection of surprise and delight environments such as beaches, events, shows, festivals, and other audience specific environments its quickly becoming the go to tool for agencies and brands with more than 300 active users already benefiting from its capabilities.

Search, Plan and Book your campaign all in one place.

To organise a demo or talk to the team visit –


GOLD Philips

SILVER MKTG – Coca-Cola Energy

BRONZE 2Heads – Airbus


Category J – Immersive Event (Controlled Audience)

GOLD The Circle Agency – Death Stranding

SILVER Blue Square – Samsung Electronics

BRONZE DRPG and Motiv8 International – Hyundai

BRONZE N2O – Coca-Cola European Partners


Category K – Amplification and Integration

GOLD Blue Square – Samsung Electronics

SILVER The Circle Agency – Costa Express



Category L – Most Intriguing Experiential Activation

Co-presenter – Andrew Keiller, SpaceandPeople

G 2Heads – Airbus

S Guinness World Records Consultancy – Crowdfunder

B The Circle Agency – Death Stranding


The Field Marketing and Brand Experience Awards

Category N, Brand Ambassador of the Year

Co-presenter, Tim Fletcher, Britvic

GOLD Carly Gamble, Blue Square, Samsung

GOLD  Andrew Elliott, REL Field Marketing, Weetabix

SILVER Bianca Chan, Acosta Europe Reach, Heathrow

There were 4 Special Commendations presented

SPECIAL Adam Judge, Field Sales Solutions, Gillette

SPECIAL Andrea Evans, Powerforce, Molson Coors

SPECIAL Chris Williams, Field Sales Solutions, P&G

SPECIAL Dean Crook, Field Sales Solutions, Ferrero



Category O – Small Scale/ Low Budget

The category saw 2 golds – 1 FM, 1 BE.

GOLD Acosta Europe Flexforce – Nestle Purina

GOLD Plaster and Upfest – Bristol City Centre BID


Category P – Product Launch/ Relaunch

Co – presenter Jennifer Hill, Molson Coors

GOLD REL Field Marketing – Cadbury

SILVER Field Sales Solutions – Peroni

BRONZE Beautiful Wonder and Cooper Collective – Sky


Category Q – Consumer Campaign

Co-presenter – Andrew Bodwick, SpaceandPeople

GOLD The Circle Agency – Costa Express

SILVER Raptor – Deliveroo

BRONZE MKTG – Coca-Cola Energy

BRONZE Woof – Osu


Category R – Connectivity Award

GOLD Wasserman – USTA & CrowdAmp, Powered by Filmily.

SILVER Logobrand – Henkel

BRONZE Philips


Category S – Most Effective Stand or Display

GOLD Field Sales Solutions – Peroni

SILVER REL Field Marketing – Weetabix

BRONZE 2Heads – Playtech

2Heads – Playtech also awarded a special commendation as “Most Effective Experiential Stand of the Year.”


Category T – Operational Success

The category was split FM – BE to better reflect the breadth of challenges.

GOLD Powerforce and ExSellence – Pladis

SILVER REL Field Marketing – Sainsbury’s

GOLD Blue Square Group – Black British Excellence

SILVER The Circle Agency – Costa


Category U – Professional Agency Management

GOLD Acosta Europe

SILVER Field Sales Solutions

SILVER Raptor – Tinder

BRONZE REL Field Marketing


Category V – Special Award: Virtual Events and Demos

GOLD OnLive Events – Samsung

SILVER Elevate Staffing

SILVER Logobrand – Henkel

BRONZE OneBigStar – John Deere


Category W – Field Marketing Agency of the Year

GOLD Logobrand

SILVER Acosta Europe Reach

BRONZE Field Sales Solutions

BRONZE REL Field Marketing


Category X – Brand Experience Agency of the Year

GOLD The Circle Agency



BRONZE The Producers