News Tag Archives: Roadshow

Raccoon wraps Santander’s ‘Phish & Chips’ van

Raccoon has been working with agency Cow PR on a campaign for Santander. As part of a nationwide tour to educate the UK about fraud, Santander is launching Phish and Chips, a van that accepts phishing emails and smishing texts as payment for fish and chips. This follows research which reveals a staggering 74% of […]

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News Tag Archives: Roadshow

Savvy embarks on Lipton and KFC sampling drive

Shopper Marketing and Retail Activation agency, Savvy, is extending summer by telling the nation that Lipton is now served in KFC with a 5-week outdoor mobile sampling campaign visiting 100 KFC restaurants over a weekend period. As Autumn arrives, Lipton is handing out free samples to consumers visiting KFC across the UK. Shopper insight has […]

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News Tag Archives: Roadshow

Independent Events and DFDS Seaways bring Amsterdam to Newcastle

DFDS Seaways have taken an experiential approach to promoting their Newcastle-Amsterdam mini-cruise breaks this Autumn.  Teaming up with brand engagement agency Independent Events, the shipping and logistical giants have conjured up a series of events taking place across The North East. The activations run across three weekends and will bring a taste of Holland to […]

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Installations demonstrate the power of the Aviva Community Fund around the UK

Aviva has commissioned MKTG to create and produce a series of immersive and interactive installations to encourage submissions for this year’s Aviva Community Fund. To showcase the huge impact seemingly ordinary objects can make to local communities, a selection of the objects funded for community groups by the Aviva Community Fund last year will be […]

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News Tag Archives: Roadshow

N2O delivers Al Fresco events for Tesco this summer

Experiential marketing experts N2O were tasked by Tesco to help shoppers discover the delights of eating outdoors this summer. To deliver the seasonal messaging, N2O rolled out a series of four events across the UK, each designed to engage consumers at different touchpoints of their buying journey. Over 25 brands took part in a nationwide […]

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News Tag Archives: Roadshow

Sense brings innocent Bubbles to Londoners

Following its recent launch, innocent Bubbles, a new lightly sparkling blend of pure fruit juice and spring water, will be introducing Londoners across the UK capital to its three flavours, Lemon & Lime, Orange & Lime, and Apple & Berry. A branded vehicle, the innocent Bubbles Canteen, will provide the focus of the campaign, which […]

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News Tag Archives: Roadshow

Promohire embarks on ice-cream tour with Fuller’s Kitchen

Promohire worked with agency The Fitting Room (formerly known as PR & Everything Inbetween) on their latest campaign for Fuller’s Kitchen. The brand was celebrating National Ice Cream day, and launched a double-decker ice cream themed bus called The Inside Scoop. The converted bus has completed a multi-date activation adventure between the 20th and 30th […]

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News Tag Archives: Roadshow

TRO escapes the city with Volvo Car UK

Volvo Car UK is to bring a Scandinavian sanctuary to some of the UK’s busiest cities, offering locals a retreat from the stresses and strains of daily life. Opening in Newcastle, Bristol, Norwich, Aberdeen and London in the coming weeks, the firm’s ‘Escape the City in your City’ pop-up studio will offer a selection of […]

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News Tag Archives: Roadshow

iD embarks on My Little Pony nationwide tour

The My Little Pony Friendship Tour returns this summer with a new refreshed look and feel to celebrate the upcoming release of My Little Pony: The Movie. The tour will be visiting cities across the country this summer, welcoming fans aboard the signature pink double-decker bus, where guests can explore Equestria, the magical world of […]

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News Tag Archives: Roadshow

N2O designs and delivers immersive VR experience with pet food brand, Felix

Experiential marketing agency N2O has given an insight into life as a cat through a technology-driven campaign designed with Purina PetCare. The virtual reality experience, designed by the agency’s Digital team, takes the headset wearer on a journey from the garden and around the house through the eyes of the pet food brand, Felix The […]

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World’s smallest ice cream van arrives at intu

The world’s smallest ice cream van has been unveiled as part of intu’s pledge to make customers smile and follows research revealing that eating ice cream makes people happier. The mini motor launched at intu Trafford Centre in Manchester ahead of a UK tour, delivering free bitesize scoops to intu customers. The ‘Nice Cream Van’ […]

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Volvic and Closer launch ‘Let It Out’ sampling campaign

Experiential agency Closer has launched a campaign to drive brand awareness for Volvic’s ‘Touch of Fruit’ and ‘Juiced’ ranges among a millennial audience. The ‘Let it Out’ initiative plays on the volcanic origins of Volvic bringing to life an eruption of fruity goodness whilst encouraging millennials to express their inner optimism and  positivity through a memorable, […]

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Circle Agency and Dorset Cereals embark on UK tour

With last year’s Dorset Cereals experiential tour delivering 25 live days, 100,000 sample giveaways and an experiential reach of over 280,000, the brand has again teamed up with Circle Agency to activate its UK tour. Building on the success of last year’s campaign, Circle Agency are taking the Dorset Cereals UK Tour to a series of […]

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News Tag Archives: Roadshow

News Tag Archives: Roadshow

Benefit embarks on Hoola Ice Cream Van tour

 This summer, Benefit Cosmetics is celebrating staycationing and the quintessential British beachside holiday by launching the Hoola Ice Cream Van, which is touring the UK. Beach-goers will be encouraged to visit the Hoola-inspired ice cream van where they can choose from a range of beauty touch ups including sampling the Hoola Quickie Contour Stick which launched […]

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News Tag Archives: Roadshow

NFU takes new Discovery Barn on the road

The NFU (National Farmers Union) has launched its new ‘Discovery Barn’ – an educational roadshow which will tour the UK taking in over 40 farming and family events to talk to children about where their food comes from. The bespoke unit, designed and built by Bournemouth-based design and events agency Mad River,has been created as […]

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News Tag Archives: Roadshow

Lipton Ice Tea launches summer experiential campaign

Lipton is visiting city centres nationwide for a 23 day roadshow, as part of their ‘Let’s Go’ summer campaign. Urban spaces are being transformed by experiential agency iD, who has produced the experience on behalf of Lipton, offering the public a chance to relax and unwind with their friends. At the experience,  Lipton Ice Tea […]

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News Tag Archives: Roadshow

The Belvoir Balloon takes flight

Throughout summer  the Belvoir’s Little Drop of Lovely hot air balloon will be flying through the  skies at food and countryside festivals, including Bristol Balloon Fiesta. Belvoir cordials and whynot! thinkpeople have worked together to design and build a bespoke droplet shaped hot air balloon and a support mobile sampling area, where everyone can enjoy a […]

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The Economist expands #FeedingTheFuture campaign with ‘Fast Forward Food’ launch in New York, London and San Francisco

The Economist recently announced that it will expand its #feedingthefuture campaign with the launch of “Fast Forward Food” in New York City and London, and the launch of “Waste Not. Want Not” in San Francisco. The #feedingthefuture campaign is a part of The Economist’s live content marketing program that aims to attract new readers to The Economist through creative and […]

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NBA targets new audiences with new experience in Spain

NBA has launched its latest iteration of its European fan experiences ‘NBA Zone’, in partnership with leading Spanish bank BBVA. Developed and delivered by Wasserman’s Experience division for a second year, the activity features a specially created court and courtside experience, including three NBA and BBVA branded digitally-immersive domes, NBA talent, an authentic NBA wooden […]

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Custom High Brew Liner embarks on maiden voyage during High Road Tour

High Brew Cold Brew, the ready-to-drink coffee brand, is touring the country in a refurbished, custom 1952 GMC Coach bus, fueling the masses with every pitstop High Brew Cold Brew Coffee is hitting the road this summer on their #HighRoadTour to prove #BusLife is far more enticing than #VanLife. Inspired by the brand’s spirit of […]

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RPM puts the fun back into confectionery with new Mondelez campaigns

RPM has announced  two new campaigns for Mondelez brands Maynards Bassetts and Cadbury. The new Cadbury Dairy Milk campaign has launched to coincide with World Milk Day (June 1st) and runs through to the 25th. RPM will be taking a branded milk float to high profile shopping locations in London (Westfield White City), Newcastle, Birmingham (Bull […]

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Nākd brings wholefood revolution to commuters

To help spread the word of Nākd’s wholefood revolution, Nākd showcased their range of bars and nibbles on the streets of London to demonstrate that there is a Nākd bar for everyone. The ultimate lean, green, sampling machine took to the streets where members of the public picked from four lucky dip chutes, containing four […]

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Coors Light takes its Ice Cave to Glasgow

Building on its success in Sheffield, Birmingham and Dublin last year, beer brand Coors Light is  taking the Ice Cave from its TV ads to the Scottish city to coincide with other events. The Jean Claude Van Damme-led TV campaign will be live in Glasgow from 19-28 May, transporting locals into an  Arctic raver underworld […]

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News Tag Archives: Roadshow

ASOS Blank Canvas campaign tours the world

This academic year 2016-2017, ASOS briefed student marketing specialists Seed to create a personalised Back to School experience for students across Europe, Australia and the US with the aim of establishing ASOS as the number one destination for fashion loving students. ASOS Blank Canvas was designed to champion creativity and individuality, inspiring students across the […]

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News Tag Archives: Roadshow

Hot Pickle and Hovis embark on experiential roadshow

Hot Pickle are taking the Hovis Airstream on an experiential roadshow across seven cities.  The baking roadshow is Hovis’s most experiential campaign to date. Kicking off in Cardiff, St. David’s, Hovis will be serving warm slices of their wholemeal loaf, fresht from the oven, in a specially adapted retro 1962 Airstream trailer. Created by Hot […]

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Sense brings McVitie’s sharing moments to the Nation

McVitie’s has launched a four-week tour focusing on major cities and events, sampling their new sharing snack, McVitie’s Digestives Nibbles. As well as taking away free 120g packets of three varieties of the biscuit snack, consumers were treated to a surprise encounter with the  baby seal puppet from the brand’s TV campaign. “This tactical and effective brand experience […]

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Hope&Glory brings Barclays Cashback Van to the Nation

Barclays is bringing a coffee van with a difference across the UK. Following a study conducted by the bank that reveals 41% of Brits would prioritise cash or cashback over any other form of deal, the van will allow customers to buy a coffee and a croissant for £3, giving them £7 (and their breakfast) […]

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The Firestone Music Tour is back for the summer

This summer, Firestone is hitting the road to bring musicians and music-lovers together, featuring festival appearances at Download in Leicestershire and Vantastival in Drogheda in June. The Firestone Music Tour gives Firestone the opportunity to connect with music-lovers from across Europe via authentic music experiences. Firestone will be bringing its range of tyres  and many […]

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iMP take Tastecard on Great British Food Festival tour

Tastecard  have commissioned iMP to design and build a mobile experiential solution to visit the Great British Food Festival events, for which Tastecard are the headline sponsors. iMP have designed and built the unit from the ground up with a tight timescale of only four weeks to turn it around. The installation is based on […]

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Robinsons Fruit Shoot and iD embark on integrated campaign

Robinsons Fruit Shoot has launched a new campaign in a contemporary approach aimed at driving relevance amongst parents. The fully integrated, global campaign; It’s My Thing, celebrates real children doing what they’re passionate about, championing their self-expression and individuality and inspiring parents to support kids in finding their ‘thing’. The campaign creative of It’s My Thing is borne […]

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Bud Light and Seed Marketing embark on ‘We’re Here’ UK Tour

The Bud Light We’re Here 108 date tour will be visiting cities across the UK, including London, Manchester, Cardiff, Leeds, Liverpool and Newcastle, announcing the arrival of the beer brand into the UK. The tour sees the Bud Light event team creating  an immersive atmosphere in which to sample the drink. A serving of ice cold […]

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Halifax partners with Kinetic to deliver an interactive Thunderbirds mobile experience across the UK

Mobile-interactive digital screens to tour UK shopping centres in Newcastle, Manchester, Cardiff, Kent, Derby and Bristol Halifax has collaborated with Greenhouse GroupM and Kinetic, the global leader in contextually connecting and activating audiences on the move, to create a mobile-interactive Thunderbirds-themed game as part of a wider campaign to reach those people who aren’t ordinarily […]

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Mobile Promotions drive engagement on Dream Marketing’s Automotive Roadshow

Brand roadshow specialist, Mobile Promotions helped Dream Marketing hit the road with the use of its expandable exhibition trailer, creating a 16-day pan-European automotive roadshow. Extending Mobile Promotions’ eight-year relationship with Dream Marketing’s managing director John Aldridge and his innovative mobile exhibition concept, this March saw the event specialists’  expandable trailer act as a mobile […]

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The Persuaders and Benefit cosmetics open all pink shop for Bold is Beautiful Project

Benefit Cosmetics’ annual philanthropy initiative – the Bold Is Beautiful Project – returns this spring with a pink twist. The pop-up opened in London’s Covent Garden on Friday 31st March before touring three other cities across the UK during April. The Persuaders have worked in partnership with Benefit to create the #RaiseABrow charity shop which […]

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Promohire and jackanory team up for Cadbury Creme Egg Spotter’s bus tour

Promohire was appointed by brand experience agency Jackanory to support the latest Cadbury Creme Egg campaign. Cadbury has teamed up with Sainsbury’s to launch the Creme Egg Spotter’s Hide Bus which is touring stores across the south-east. This activity is providing an egg-citing opportunity to sample a delicious Cadbury Creme egg treat from the on-board […]

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Brand Belief embark on multi-brand roadshow

The annual Dinner to Dine For multi-brand, multi-channel Big Night In & Special Meal-treats campaign returns for the fourth time at the end of February 2017. Featuring three travelling Big Night In roadshows and supported by media, social media, promotional and trade support activity, the event organisers Brand Belief have combined key marketing disciplines into […]

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News Tag Archives: Roadshow

The Persuaders and Benefit bring the Brow Mobile to the nation

The Persuaders are embarking on a three-month roadshow with a mobile brow bar for Benefit Cosmetics. Launching on the 1st March, Benefit cosmetics’ latest activation, the Brow Mobile, will tour the United Kingdom on a mission to transform the nation’s eyebrows. A customised Land Rover in Benefit’s signature pink,manned by experienced brow experts, including appearances from […]

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Cadbury launches Creme Egg Hunting Lodge experience

To celebrate the start of Cadbury Creme Egg Hunting Season, Cadbury is bringing back Cadbury Creme Egg Café with a twist.  The travelling Cadbury Creme Egg Hunting Lodge, as seen on the new Cadbury Creme Egg advert, will tour the UK from 27th January stopping off in London, Bristol, Birmingham, Leeds and Edinburgh. The lodge […]

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Space chosen by Barilla for nationwide experiential tour

Space has been appointed by premium pasta brand, Barilla to deliver a brand experience campaign aimed at educating consumers on how to expand the range of their pasta cooking skills. Activity will kick off in mid November with a regional tour visiting London, Birmingham, Manchester, Leeds and Sheffield. Space has assembled a team of chefs […]

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PlayStation UK and Circle Agency embark on nationwide tour

Visiting six locations throughout the UK, The Future of Play Tour features a series of experiential PlayStation4 events offering gamers the opportunity to experience the immersive world of PlayStation VR. Kicking off on the 22nd September, The Future of Play Tour headed to EGX, the UK’s biggest gaming event, which took place at Birmingham’s NEC, […]

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Brand Belief kicks off third ‘It’s Lunchtime’ campaign

The ‘It’s Lunchtime’ experiential and promotional campaign returns for a third time at the end of this month supported by leading lunchtime focused grocery brands with the aim to encourage consumers to liven-up lunch and to shake up their midday eating habits. Consisting of major media, promotional and trade support activity, It’s Lunchtime will feature […]

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Pension Geeks on tour

Pension Geeks, a service set up to help businesses to communicate with and engage with employees in regard to their financial futures, had been touring Britain in a branded double decker bus, in an awareness push that is supported by Scottish Widows. Field Marketing caught up with the roadshow at Broadmead in the city centre […]

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The Big Birdhouse Tour flies to intu Metrocentre

  From 20 September to 16 October, Gateshead’s intu Metrocentre will be home to 15 giant-sized bird boxes, individually decorated by a flock of famous faces, for the last stop on The Big Birdhouse Tour. The 16-month tour, created by intu, is a nationwide celebration of British wildlife to inspire everyone to give nature a […]

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Crayola celebrates 100 years of colour with retailer tour

As part of the celebrations around the brand’s 100th anniversary, the Crayola Bus Tour will be stopping at various retailers around the UK, inviting consumers on board to celebrate 100 years of colour.  Visitors will be greeted by performers on arrival before boarding the Crayola branded double-decker bus for a fully immersive experience. Visitors will be […]

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TRO gets the green light from Tenderstem

TRO has embarked on a three week consumer sampling campaign for Tenderstem – (a unique cross between Chinese kale and broccoli) – where consumers will be encouraged to #GetTenderTonight. Tenderstem will be found perching on street corners on purpose built sampling bikes, where brand ambassadors will entice consumers to take a raw Tenderstem sample, along […]

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Yazoo out to #ShakeItUp with Sense

Milk drink Yazoo aims to stay ahead of its rivals with new integrated campaign, featuring sampling, digital and social activity. Flavoured milk drink, Yazoo, hits the streets this month to share its new brand story directly with commuters and shoppers. The campaign will be encouraging people to ‘Shake Up’ the mundane as the antidote to […]

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Hasbro’s Transformers tour hits the road this summer

This summer, kids young and old will get the chance to get closer than ever to Optimus Prime, Bumblebee, Grimlock, Sideswipe and the Autobots as the Transformers Tour hits the UK. The interactive experience will immerse fans in the world of the iconic robots. Visitors will be able to play with the latest toys, including […]

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Optiwell identifies consumers’ snacker profiles

Shoppers across the UK can discover what kind of snacker they are and win one of 10 £100 H&M vouchers when yogurt drink Optiwell’s Thank Goodness campaign hits four major shopping centres throughout July. The real world element of an integrated campaign, which includes online video content and a billboard campaign, will see Optiwell Brand […]

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Brand Belief kicks off Summer road show

Setting off on an eight-week journey, chefs and Brand Believers are promoting outdoor eating and the delights of entertaining at-home. To kick off the roadshow, Gastro Alfresco popped up in over 20 venues across two days to help voters through the stresses of both the Referendum and the weather. Visiting 75 Sainsbury’s and Tesco’s stores, […]

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TRO hits the road with Ribena Light

TRO and Ribena are currently half way through a nationwide train station activation, targeting daily commuters by handing out juicy bottles of Ribena Light. Kicking off in April, a burst of activity saw Ribena Light distributed at busy London train stations, before moving on to Leeds, Manchester and Liverpool. A second fortnight of sampling activity will take […]

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Kommando and Velux embark on VR campaign

As part of the 250 date “Velux 2016 Tour” of the UK and Ireland, Kommando and partner agency, Story, are shedding some light on the brands latest and most modern addition to their product portfolio. In order to give Velux suppliers and installers a preview of the features and benefits of the range, an immersive Virtual […]

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Romain Grosjean helps Jaguar launch Art of Performance tour

Formula 1 star Romain Grosjean has set the standard for drivers to beat by completing a unique and fun test of agility and skill. Romain put a Jaguar XF through its paces around a new ‘Smart Cone’ course to mark the start of Jaguar’s ‘Art of Performance’ tour. The global tour, which starts in Europe […]

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My Little Pony Friendship Tour launches in the UK

The world of the My Little Pony franchise comes to life this spring when an immersive experience saddles up and hits the road across Britain. The My Little Pony Friendship Tour invites visitors aboard a  pink double-decker bus, where they will be able to explore Equestria, the magical world of ponies, and celebrate the positive […]

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B&D launches Three’s experiential tour

Three launched an experiential tour of eight major cities across the UK on March 12, to promote its new ‘Blackspot Banisher’ campaign. Created by Brand & Deliver, the tour will began at Birmingham’s Bullring before heading on to high-footfall shopping centre locations in Liverpool, Reading, Cardiff, Bristol, Leeds and Newcastle, finishing in Manchester at the […]

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Londoners enjoy ‘A Better Breakfast’ with Brand Belief

The ‘A Better Breakfast’ road show is back. This year the breakfast campaign is set to make a two day visit to London Victoria railway station week as part of its final journey of the month long roadshow, aimed at bringing Brits back to a meal that used to be considered the most important of […]

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Brand Belief launch Wine Wise roadshow

After a two-year break, Get Wine Wise returns for a 4th time and will focus on wine knowledge, education and tastings across the 12 main wine producing countries. Providing consumers with key messages and more importantly the confidence to go into shopping outlets and proactively pick out a bottle of the grape juice without the […]

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