News Tag Archives: Roadshow

Promohire and jackanory team up for Cadbury Creme Egg Spotter’s bus tour

Promohire was appointed by brand experience agency Jackanory to support the latest Cadbury Creme Egg campaign. Cadbury has teamed up with Sainsbury’s to launch the Creme Egg Spotter’s Hide Bus which is touring stores across the south-east. This activity is providing an egg-citing opportunity to sample a delicious Cadbury Creme egg treat from the on-board […]

Continue reading...

News Tag Archives: Roadshow

Brand Belief embark on multi-brand roadshow

The annual Dinner to Dine For multi-brand, multi-channel Big Night In & Special Meal-treats campaign returns for the fourth time at the end of February 2017. Featuring three travelling Big Night In roadshows and supported by media, social media, promotional and trade support activity, the event organisers Brand Belief have combined key marketing disciplines into […]

Continue reading...

News Tag Archives: Roadshow

The Persuaders and Benefit bring the Brow Mobile to the nation

The Persuaders are embarking on a three-month roadshow with a mobile brow bar for Benefit Cosmetics. Launching on the 1st March, Benefit cosmetics’ latest activation, the Brow Mobile, will tour the United Kingdom on a mission to transform the nation’s eyebrows. A customised Land Rover in Benefit’s signature pink,manned by experienced brow experts, including appearances from […]

Continue reading...

News Tag Archives: Roadshow

Cadbury launches Creme Egg Hunting Lodge experience

To celebrate the start of Cadbury Creme Egg Hunting Season, Cadbury is bringing back Cadbury Creme Egg Café with a twist.  The travelling Cadbury Creme Egg Hunting Lodge, as seen on the new Cadbury Creme Egg advert, will tour the UK from 27th January stopping off in London, Bristol, Birmingham, Leeds and Edinburgh. The lodge […]

Continue reading...

News Tag Archives: Roadshow

Space chosen by Barilla for nationwide experiential tour

Space has been appointed by premium pasta brand, Barilla to deliver a brand experience campaign aimed at educating consumers on how to expand the range of their pasta cooking skills. Activity will kick off in mid November with a regional tour visiting London, Birmingham, Manchester, Leeds and Sheffield. Space has assembled a team of chefs […]

Continue reading...

News Tag Archives: Roadshow

PlayStation UK and Circle Agency embark on nationwide tour

Visiting six locations throughout the UK, The Future of Play Tour features a series of experiential PlayStation4 events offering gamers the opportunity to experience the immersive world of PlayStation VR. Kicking off on the 22nd September, The Future of Play Tour headed to EGX, the UK’s biggest gaming event, which took place at Birmingham’s NEC, […]

Continue reading...

News Tag Archives: Roadshow

Brand Belief kicks off third ‘It’s Lunchtime’ campaign

The ‘It’s Lunchtime’ experiential and promotional campaign returns for a third time at the end of this month supported by leading lunchtime focused grocery brands with the aim to encourage consumers to liven-up lunch and to shake up their midday eating habits. Consisting of major media, promotional and trade support activity, It’s Lunchtime will feature […]

Continue reading...

News Tag Archives: Roadshow

Pension Geeks on tour

Pension Geeks, a service set up to help businesses to communicate with and engage with employees in regard to their financial futures, had been touring Britain in a branded double decker bus, in an awareness push that is supported by Scottish Widows. Field Marketing caught up with the roadshow at Broadmead in the city centre […]

Continue reading...

News Tag Archives: Roadshow

The Big Birdhouse Tour flies to intu Metrocentre

  From 20 September to 16 October, Gateshead’s intu Metrocentre will be home to 15 giant-sized bird boxes, individually decorated by a flock of famous faces, for the last stop on The Big Birdhouse Tour. The 16-month tour, created by intu, is a nationwide celebration of British wildlife to inspire everyone to give nature a […]

Continue reading...

News Tag Archives: Roadshow

Crayola celebrates 100 years of colour with retailer tour

As part of the celebrations around the brand’s 100th anniversary, the Crayola Bus Tour will be stopping at various retailers around the UK, inviting consumers on board to celebrate 100 years of colour.  Visitors will be greeted by performers on arrival before boarding the Crayola branded double-decker bus for a fully immersive experience. Visitors will be […]

Continue reading...

News Tag Archives: Roadshow

TRO gets the green light from Tenderstem

TRO has embarked on a three week consumer sampling campaign for Tenderstem – (a unique cross between Chinese kale and broccoli) – where consumers will be encouraged to #GetTenderTonight. Tenderstem will be found perching on street corners on purpose built sampling bikes, where brand ambassadors will entice consumers to take a raw Tenderstem sample, along […]

Continue reading...

News Tag Archives: Roadshow

Yazoo out to #ShakeItUp with Sense

Milk drink Yazoo aims to stay ahead of its rivals with new integrated campaign, featuring sampling, digital and social activity. Flavoured milk drink, Yazoo, hits the streets this month to share its new brand story directly with commuters and shoppers. The campaign will be encouraging people to ‘Shake Up’ the mundane as the antidote to […]

Continue reading...

News Tag Archives: Roadshow

Hasbro’s Transformers tour hits the road this summer

This summer, kids young and old will get the chance to get closer than ever to Optimus Prime, Bumblebee, Grimlock, Sideswipe and the Autobots as the Transformers Tour hits the UK. The interactive experience will immerse fans in the world of the iconic robots. Visitors will be able to play with the latest toys, including […]

Continue reading...

News Tag Archives: Roadshow

Optiwell identifies consumers’ snacker profiles

Shoppers across the UK can discover what kind of snacker they are and win one of 10 £100 H&M vouchers when yogurt drink Optiwell’s Thank Goodness campaign hits four major shopping centres throughout July. The real world element of an integrated campaign, which includes online video content and a billboard campaign, will see Optiwell Brand […]

Continue reading...

News Tag Archives: Roadshow

Brand Belief kicks off Summer road show

Setting off on an eight-week journey, chefs and Brand Believers are promoting outdoor eating and the delights of entertaining at-home. To kick off the roadshow, Gastro Alfresco popped up in over 20 venues across two days to help voters through the stresses of both the Referendum and the weather. Visiting 75 Sainsbury’s and Tesco’s stores, […]

Continue reading...

News Tag Archives: Roadshow

TRO hits the road with Ribena Light

TRO and Ribena are currently half way through a nationwide train station activation, targeting daily commuters by handing out juicy bottles of Ribena Light. Kicking off in April, a burst of activity saw Ribena Light distributed at busy London train stations, before moving on to Leeds, Manchester and Liverpool. A second fortnight of sampling activity will take […]

Continue reading...

News Tag Archives: Roadshow

Kommando and Velux embark on VR campaign

As part of the 250 date “Velux 2016 Tour” of the UK and Ireland, Kommando and partner agency, Story, are shedding some light on the brands latest and most modern addition to their product portfolio. In order to give Velux suppliers and installers a preview of the features and benefits of the range, an immersive Virtual […]

Continue reading...

News Tag Archives: Roadshow

Romain Grosjean helps Jaguar launch Art of Performance tour

Formula 1 star Romain Grosjean has set the standard for drivers to beat by completing a unique and fun test of agility and skill. Romain put a Jaguar XF through its paces around a new ‘Smart Cone’ course to mark the start of Jaguar’s ‘Art of Performance’ tour. The global tour, which starts in Europe […]

Continue reading...

News Tag Archives: Roadshow

My Little Pony Friendship Tour launches in the UK

The world of the My Little Pony franchise comes to life this spring when an immersive experience saddles up and hits the road across Britain. The My Little Pony Friendship Tour invites visitors aboard a  pink double-decker bus, where they will be able to explore Equestria, the magical world of ponies, and celebrate the positive […]

Continue reading...

News Tag Archives: Roadshow

B&D launches Three’s experiential tour

Three launched an experiential tour of eight major cities across the UK on March 12, to promote its new ‘Blackspot Banisher’ campaign. Created by Brand & Deliver, the tour will began at Birmingham’s Bullring before heading on to high-footfall shopping centre locations in Liverpool, Reading, Cardiff, Bristol, Leeds and Newcastle, finishing in Manchester at the […]

Continue reading...

News Tag Archives: Roadshow

Londoners enjoy ‘A Better Breakfast’ with Brand Belief

The ‘A Better Breakfast’ road show is back. This year the breakfast campaign is set to make a two day visit to London Victoria railway station week as part of its final journey of the month long roadshow, aimed at bringing Brits back to a meal that used to be considered the most important of […]

Continue reading...

News Tag Archives: Roadshow

Brand Belief launch Wine Wise roadshow

After a two-year break, Get Wine Wise returns for a 4th time and will focus on wine knowledge, education and tastings across the 12 main wine producing countries. Providing consumers with key messages and more importantly the confidence to go into shopping outlets and proactively pick out a bottle of the grape juice without the […]

Continue reading...