The ‘A Better Breakfast’ road show is back. This year the breakfast campaign is set to make a two day visit to London Victoria railway station week as part of its final journey of the month long roadshow, aimed at bringing Brits back to a meal that used to be considered the most important of the day; breakfast.
A dedicated team of Brand Believers and Chefs will be serving thousands of hungry commuters samples throughout the day. This pro-active push to encourage consumers ‘back to breakfast’ is even more relevant as only 45% of people tuck into breakfast every day.
Along with the Brand Believers a number of UK’s top grocery brands will be supporting the national ‘A Better Breakfast’ campaign: belVita, debbie&andrew’s, Jordans, Marmite, Meridian, PG tips, The Collective, and Up&Go. As part of the roadshow, commuters will be invited to sample for free an array of food and drink whilst getting an education on why breakfast is so vital.
The Brand Believers will also be taking part in ‘National Deskfast Day’ at London Victoria train station on 22nd March with office drop-offs all in the name of getting everyone ‘back to breakfast’ even at their desks.
Brian George, founder of ‘A Better Breakfast’ said, “Following last year’s highly successful inaugural event, we’re really delighted to be able to bring back A Better Breakfast this year but on an even bigger and better basis and with an increased, and in line with current trends, healthier direction. So it’s great to be able to welcome back both brands from last year as well as some exciting new and iconic sponsors. We look forward to once more engaging with consumers across London, South and Midlands and encouraging them to get back to breakfast.”