For the fourth year, Tabasco opens its doors to the Pick-Me-Up Café, dedicated to reviving Brits during the Christmas party season. This year, Tabasco Sauce is making things even easier by delivering Londoners a DIY Bloody Mary kit – designed to look like an advent calendar – to their front doors exclusively via Deliveroo. To celebrate […]
Seven Dials welcomed thousands of visitors on 14th November to celebrate the atmospheric West End village’s annual Christmas lights switch on, and officially inaugurate the festive season. Both the lights and the evening’s Christmas activities were based around the theme a ‘Starry Night’, held in aid of the housing and homelessness charity Shelter. Visitors were treated […]
Campari Group’s Bulldog Gin, has partnered with venues across the UK to continue its inaugural Sunset Sessions campaign. This year’s Sunset Sessions campaign is an evolution of the Bulldog Brunch and Sunset Sessions of 2017 and 2018; as seen in Time Out, Elle and DJ Magazine. As the lead gin entering new occasions, the Sunset Sessions […]
Blackbx, the marketing analytics start-up, and Montpeliers, the Scottish bar, restaurant and hotel group, has announced the launch of a unique digital marketing promotion for the Fringe festival. Montpeliers is aiming to sell more than 25,000 cocktails over the course of the Fringe via its “Cocktail Club”, which offers wristband holders £4 cocktails in all seven […]
New York Bakery Co. is bringing the authentic taste of boiled and baked New York style bagels to Comedy Central’s FriendsFest this summer. The airstream activation, created by London-based experiential agency Hot Pickle,will serve festival revellers in Manchester (until18th August), Bristol (23rdAugust-1stSeptember), Milton Keynes (6th-15thAugust) and London (20th-29thSeptember). The new look airtream has been re-designed, […]
Experiential marketing agency N2O will have a major presence at Brighton Pride this weekend with activations for both Unilever and All Out Beauty. The agency will demonstrate its creative versatility with two separate experiences. The Lynx Pride float for Unilever is complete with roller skaters, confetti cannons and an on-board DJ. All Out Beauty, […]
Amplify has been tasked with helping Sipsmith Gin develop a distinct, ownable and premium festival presence inspired by the gin palaces of the 1820s. The activation, which runs at three festivals over the summer including Wilderness, recreates an opulent gin palace where festivalgoers can revel in an on-going raucous jazz party. On Saturday 3 August, the party […]
Serious introduced new scenic elements to Glastonbury’s Park Stage, along with Pyramid, The Other and West Holts festival stages, with over 60 site structures across a sun-drenched Worthy Farm, June 26-30 June, 2019. The Serious Stages Glastonbury story spans thirty-five years, having supported neighbour Michael Eavis since the early eighties. When the first Pyramid Stage burnt down just […]
Independent agency RPM is bringing Tinder’s new Festival Mode to life for this summer’s music fans with a dedicated experiential activation at British Summer Time (5th – 14th July). The dedicated Tinder Find Your Crowd area will involve a branded Airstream trailer, a Tinder flame arch and ‘beautiful butterfly’ photo competition as well as a shaded […]
Strongbow has announced details of its 2019 festivals experience, The Strongbow Yard, supported by independent creative agency, Initials. The cider brand is kicking off a summer of festival action which will see nearly 100,000 people visit its activations at festivals across the UK. The Strongbow Yard which features a ten metre high archer as the […]
McDonald’s is announcing its festival tour. Now in its fourth year, McDonald’s enlisted partnerships and experiences agency, Fuse, with re-imagining its Summer Festival Tour and generating brand love with 16-24 year-olds in an authentic way that keeps the product at its heart. Over the past three years, McDonald’s has served over 88,000 McFlurrys across its Festival […]
In conjunction with this year’s Pride in London, Seven Dials will be hosting an exclusive Pride pop-up store from 8th June until 12th July at 53a Neal Street, in collaboration with Mary Portas ‘Queen of Shops.’ The official launch and event for the Pride London store is scheduled for 12th June. For the third year […]
Leading experiential Agency, TRO brought Volvo’s latest XC40 to life at the inaugural RunFestRun. The RunFestRun event was held at picturesque Bowood House, from May 31st to June 2nd. It was a celebration of all things running related alongisde music curated by Brand Events alongside the festival expertise of presenter celebrity Chris Evans. Guest speakers […]
Thai brewer, Chang Beer, has announced it will be Taste of London’s official beer sponsor for both its summer and winter events. The move is strategically positioned to continue building market presence in the UK and fostering a more in-depth understanding of the international gastronomy world. Guided by an ancient Thai philosophy of perfection (called […]
Bristol International Balloon Fiesta has announced a partnership with UK fruit and nut bar brand Eat Natural, bringing the brand’s ‘Makery on the Move’ activation to the event from Thursday 8 to Sunday 11 August. The hands-on food experience will allow the Fiesta’s 500,000 visitors to dive into the brand’s production process and customise their own […]
Start Design reveals its First Women concept for this year’s Sports Podge – one of the main cultural sports marketing events in the annual sporting calendar, at the prestigious Institute of Directors on Pall Mall. Now in its 14th year, Sports Podge invited over 250 of the most influential leaders in sports and sports marketing, […]
To explore the true power of kindness, healthy snack bar brand Kind is launching a series of ‘Powered by Kind’ experiences in the UK this summer. Created and run by global brand experience agency Sense, the event activations will feature an innovative kinetic floor that harnesses energy generated either by dancing during DJ sets, or […]
OPPO has signed a partnership agreement with the French Tennis Federation (FFT), becoming a premium partner and the official smartphone of the world-renowned Roland-Garros and of the Rolex Paris Masters for the next three years (2019-2021). The leading smart device brand is now the Roland-Garros’ first-ever partner from China, marking a major milestone for both […]
The mobile app service, FirstVet, which provides video call veterinary consultations, will be offering Free dog MOTs to deliver ‘peace of mind for pet owners’ at DogFest events this summer. Founded in Sweden, FirstVet delivers fast and affordable round-the-clock access to experienced vets via the FirstVet app. Its walk-in clinics at this year’s DogFest events, […]
Major League Baseball has announced the launch of London Yards, a three day festival at Truman Brewery to celebrate all things baseball. Running from Friday June 28th to Sunday June 30th, London Yards is aligned with the Mitel & MLB present London Series between the Boston Red Sox and the New York Yankees which will […]
BMW i and the National Trust have teamed up to roll out their ‘Create with Nature’ roadshow for the second year as part of an ongoing partnership. The series of workshops demonstrates to visitors how to make beautiful objects out of sustainable and natural materials at National Trust places. The activation, developed by marketing services […]
23red, Eden Project and The National Lottery Community Fund have launched the first in a series of pop-up events aimed at generating awareness and participation in The Big Lunch. On the first weekend in June each year, more that 6 million people take part in The Big Lunch, an initiative that brings people together to […]
Temporary event accommodation supplier, Caboose & Co, provided a luxury 42-room temporary hotel for Cheltenham Festival racegoers from 12th-15thMarch 2019. Situated on Hunting Butts Farm, just 300 metres from Cheltenham Racecourses’ entrance, a pop-up hotel was run by Caboose & Co, responsible for unit provision, daily site management including a manned reception from 8am- 8pm, […]
The Bullring Estate, Birmingham’s shopping destination that comprises the Bullring, Grand Central, and Link Street, is hosting an awe-inspiring Festival of Light, from Friday 1stMarch to Sunday 10thMarch. Shining a light on the UK’s second biggest city, the event has transformed the estate’s St Martin’s Square and balcony with interactive light installations. The multi-sensory experience […]
The Brave Few, brand experience agency, brings healthy dog food start-up, Different Dog, to pet trade show PATS at Sandown, February 10-11, 2019. Different Dog is the first pet food company to hand cook different recipes each week, sourcing fresh human-grade produce and seasonal ingredients. With dishes including Lamb Hotpot, Comforting Chicken and Keep Me […]
Bethel Woods Center for the Arts (BWCA), a non-profit cultural center located at the historic site of the 1969 Woodstock festival in Bethel, NY, Live Nation, the world’s leading live entertainment company, and INVNT, a global live brand storytelling agency, announce Bethel Woods Music and Culture Festival: Celebrating the golden anniversary at the historic site […]
Thousands of visitors watched the illumination of a specially-commissioned light spectacular in Liverpool One’s Chavasse Park as the finale of a city centre-wide celebration on November 16 to officially begin Christmas in Liverpool. Developed by local artist, Mark Robinson, whose previous works have been displayed at Glastonbury Festival, the Polaris: Dare to Dream light installation […]
Arena has just announced the launch of free skating for NHS staff from 10 to 12 December across its managed ice rinks in London, Cambridge and Liverpool. The exclusive three-day event allows NHS staff to enjoy a free skating session worth up to £14.50, providing the perfect opportunity to get together with co-workers or loved […]
Sainsbury’s Christmas Cracker – a one off event opening its doors on New Oxford Street from Friday 7th to Saturday 8th December – aims to become a festive aficionado, teaching guests the tricks of the trade from some of the best in the business to enable them to dazzle family and friends this festive season. […]
JBL have turned to content experimenter UNIT9 to help create a Halloween-themed brand experience. Taking place at Shoreditch Town Hall’s ‘The Ditch’ basement on Wednesday 31 October, the ‘Fright Club’ experience invited 240 guests and influencers to an underground labyrinth of macabre and delight to showcases JBL’s voice-activated Link range featuring the Google Assistant and the […]
Julia Charles Event Management has designed, built and installed a ‘flat pack’ style re-usable bar for Dark Horse Wines to use at the Pub in the Park series of events – that concluded this weekend at Knutsford, Cheshire. The bar is made from old and new pallets to give a rustic but contemporary effect, with […]
Centaur Media, the team behind London’s annual Festival of Marketing, and Market Research Society (MRS) have announced a partnership that will see the two organisations collaborate at this year’s festival – taking place 10-11th October at Tobacco Docks. MRS will run an event, open to their 5,000 strong membership base, on the opening morning of […]
2000trees, the latest UK festival to go 100% cashless using RFID technology, has proclaimed the move a great success and credits its new system, provided by PlayPass, with improving the customer experience along with trading efficiency. Festival organiser Andy Rea stated: “2018 has been a momentous year for us with our move to cashless. It […]
Experiential agency TRO worked with Tenderstem and Volvo at this years Big Feastival. Volvo and TRO helped festival-goers curate their own fun with exciting sustainable activities – all completely complimentary. Within the Scandinavian giant tipi tent, people powered their own disco for the ultimate dance party – the more movement the more energy produced. Families […]
Bringing a taste of the Caribbean to the streets of London, the annual Caribbean Food Week Festival will be held on the 24th and 25th August in celebration of Caribbean Food Week 2018. Taking to London Southbank, Bernie Spain Gardens, the event will bring Caribbean culture to life through live cookery demonstrations, authentic street food and market stalls […]
In 2018, Häagen-Dazs is returning to the All England Club as the Official Ice Cream of The Championships, Wimbledon, for the third year running. This year, in an inspired celebration of their ambassador Grigor Dimitrov’s favourite ice cream flavour, Cookies & Cream, the brand is challenging the classic champion Strawberries & Cream to an epic […]
Experiential marketing agency N2O will give festivalgoers the chance to experience beauty brands such as L’Oréal, Lynx, Beauty Bay, Lancaster and Wunderbrow at some of the UK’s biggest music festivals this summer. Visitors to the pop-up festival activation, All Out Beauty, will sample products, receive treatments and engage with beauty brand experiences at festivals including […]
Emily Crisps has appointed specialist face-to-face marketing and staffing agency StreetPR to deliver a sampling campaign across a range of retail outlets, contract caterers and events this summer. The face-to-face sampling is being carried out in beacon retailers including Holland and Barrett, Wholefoods, Planet Organic, plus a number of office sites (including major firms like […]
M&C Saatchi London and Pernod Ricard’s Havana Club have developed a new global communication strategy for the Cuban rum brand spearheaded by the idea ‘Cuba Made Me’ that aligns the brand with Havana’s raw street culture. The campaign is designed to attract a new breed of young urban rum drinkers across Europe. Launching in Germany […]
Broadwick Live has announced that it is part of the Association of Independent Festival’s (AIF) Drastic on Plastic campaign to eliminate single-use plastics in festivals by 2021. More than 60 independent festivals are joining together to: ban the use of plastic straws on-site this season as a minimum first step – and eliminating all single-use plastic at […]
On 11th May in East London, a one-off night market-style event in celebration of the 150th anniversary of Tabasco Sauce is bringing together a line up of talented chefs and some of the city’s best bartenders for a menu inspired by the culinary diversity of the London food and drinks scene. Manning the kitchens at the ‘Tabasco Global Kitchen’ will […]
Eat Natural, the British snack bar company, has appointed creative agency Hot Pickle to create and implement its ‘Made in the Makery’ experiential activity throughout the summer. The nationwide campaign, kicking off in June, will focus on key family, food and music festivals. ‘Made in the Makery’ will be a fully immersive experience, allowing festival-goers to experience making their very own, totally unique Eat Natural […]
One of the UK’s largest suppliers of mobile WiFi services has unveiled its latest foray into the world of event’s technology with the launch of its heat mapping technology. SimpliWiFi’s new service makes use of conventional CCTV and thermal imaging cameras to find hot spots in crowds during festivals in order to aid events organisers. […]
Shaftesbury’s Carnaby, Chinatown and Seven Dials villages are among the locations for Lumiere London, the free four-night festival from 18-21 January, featuring more than 50 artworks by UK and international artists. It is the second-time London has hosted the festival, which is produced by arts charity Artichoke and commissioned by the Mayor of London, and […]
The first ever Pub in the Park festival took place in the town of Marlow in May 2017. Headed up by Tom Kerridge, and with a line-up of chefs, pubs and music, the festival sold all 18,000 tickets within 24 hours. Building on the sell-out success of 2017, next year will see Tom Kerridge take […]
Bricklive, built for Lego fans, has enlisted the help of staffing agency StreetPR to provide staff for its Bricklive Christmas event at London’s prestigious Saatchi Gallery on the Kings Road, Chelsea. The event, which started on November 25 and runs for six weeks, includes three shows a day for up to 400 people each. Bricklive […]
On December 2nd, San Fran chefs, Evan and Sarah Rich, will be hosting an exclusive California themed supper club, Rich Table LDN, in Shoreditch. With only 20 seats available, the event has been organised to celebrate the California walnut harvest. Guests will be transported to a beautiful California walnut orchard, designed and built by Meredith […]
On Saturday 21 October, 10,000 people gathered in Milton Keynes city centre for Feast of Fire, an evening of fire, theatre, dance and music created by outdoor arts experts ‘Walk the Plank’. The event, part sponsored by centre:mk, featured memorable performances including drummers from the Dhol Academy, Indian dance from Pagrav Dance and the opening […]
Naked Juice invited visitors to Festival No.6 to step into Colourtopia and experience a unique space full of possibilities, powered by its products. Naked Juice is building on the success of engaging festival-goers in 2016 to drive trial and awareness of its smoothies and the weird and wonderful spirit of its brand by adding another […]
Jack Daniel’s has tasked Amplify with creating a millennial-focused campaign that injects a contemporary twist into the brand’s Tennessee roots. The end result is a brand experience pop-up called The Meeting Place, a concept based on the Yuchi Indian translation for ‘Tennessee’. Running from London to Glasgow via Birmingham, the campaign brings to life the […]
Promohire worked with agency The Fitting Room (formerly known as PR & Everything Inbetween) on their latest campaign for Fuller’s Kitchen. The brand was celebrating National Ice Cream day, and launched a double-decker ice cream themed bus called The Inside Scoop. The converted bus has completed a multi-date activation adventure between the 20th and 30th […]
I-AM and Walls have worked together to install a pop-up and flagship retail experiences targeted at the Instagram generation this summer. Unilever have created a ‘special projects’ division within Walls, with a licence to think as a disruptor brand would. The mission was to create a new stand alone experiential brand within their portfolio that […]
For the second year running, Havaianas has appointed Ambient’s staffing team to promote the brand at Boardmasters Festival, taking place this weekend. Teams of brand ambassadors in full Havaianas attire and equipped with branded lilos, will be roaming the festival area on Fistral Beach with the aim of driving traffic to the local store. Customers […]
Italian coffee brand, Lavazza, has once again teamed up with Amplify to create a brand-led summer experiential campaign. To help the brand reach a new younger audience whilst maintaining relevance with their existing advocates, Amplify created a ‘Waves of Coffee’ workshop experience for this year’s Wilderness Festival in Cornbury Park, Oxfordshire between 3 and 6 […]
Arm & Hammer has announced an experiential campaign to promote their toothpaste at Wilderness festival. The campaign was conceived and developed by Chorus, the specialist content and partnerships division at Maxus. It features an “apothecary tent,” which illustrates the benefits of baking soda, the toothpaste’s key differentiating ingredient. The use of baking soda promises a […]
The last ever Secret Garden Party took place earlier this month; the independent arts and music festival held in Cambridgeshire drew to a spectacular close on Sunday 23th July. The theme was the death of celebrity in the age of excess and overexposure. Pyrite Creative’s signature floating stage made a return as the event took a […]
Brompton Bicycle, the folding bike manufacturer, has announced the first run of Brompton Electric bikes are available to reserve in the UK. As urban populations continue to grow at an unprecedented rate, there are increasing pressures on infrastructure, physical and mental health. The bike is a simple solution. In London just 5% of all journeys made […]
Hasbro toy brand, Nerf, has teamed up with i2i Marketing, to launch The Nerf Test Centre activation, which will tour the nation from 28 July. The Nerf Test Centre sees the Nerf shipping container transformed to feature a never-before-seen photo opportunity area with suspended cars. Consumers can demonstrate the new Regulator blaster from the Modulus […]
With last year’s Dorset Cereals experiential tour delivering 25 live days, 100,000 sample giveaways and an experiential reach of over 280,000, the brand has again teamed up with Circle Agency to activate its UK tour. Building on the success of last year’s campaign, Circle Agency are taking the Dorset Cereals UK Tour to a series of […]
Starbucks placed ‘Glam Stops’ in stores in and around the Pride in London Parade route over the weekend, encouraging revellers to get glammed and glittered up for free by professional make-up artists from The Gypsy Shrine, The Queens of Glitter. The ‘Glam Stops’ were placed in five Starbucks stores on Saturday 8th July between 11 […]
Train operator, London Midland, is to be the headline partner of Liverpool International Music Festival’s fifth outing this year. The partnership brings together LIMF; the celebration of Liverpool’s status as a global city of culture with one of the rail industry’s most innovative supporters of arts and entertainment. LIMF takes place between 20th-23rd July with […]
Throughout summer the Belvoir’s Little Drop of Lovely hot air balloon will be flying through the skies at food and countryside festivals, including Bristol Balloon Fiesta. Belvoir cordials and whynot! thinkpeople have worked together to design and build a bespoke droplet shaped hot air balloon and a support mobile sampling area, where everyone can enjoy a […]
People across the UK will get the chance to immerse themselves in Scandinavian style, drink and culture this summer and feel ‘beautifully Swedish’ as fruit cider brand Rekorderlig embarks on a 38-day ‘Lagom’ tour of the country. Inspired by the cool, effortless Scandinavian lifestyle, Lagom is the theory that ‘just enough’ is the perfect amount […]
NBA has launched its latest iteration of its European fan experiences ‘NBA Zone’, in partnership with leading Spanish bank BBVA. Developed and delivered by Wasserman’s Experience division for a second year, the activity features a specially created court and courtside experience, including three NBA and BBVA branded digitally-immersive domes, NBA talent, an authentic NBA wooden […]
Molson Coors has launched a campaign designed to celebrate its beer brand Cobra’s strong connection with food. The ‘Brewed Smooth for all Food’ campaign begins during June’s London Food Month, where Cobra is the Official Beer Partner. Working with real world marketing agency Sense, the Cobra team will be bringing its ‘Flavour Room and Bar’ […]
Since the 1800s families have flocked to the Hill to experience the carnival atmosphere of the Epsom Derby. And now, as the people’s store, Poundland is looking forward to joining the People’s hill. Visitors will be able to learn about the rich history of the Derby and take part in race-themed games. Families will have […]
High Brew Cold Brew, the ready-to-drink coffee brand, is touring the country in a refurbished, custom 1952 GMC Coach bus, fueling the masses with every pitstop High Brew Cold Brew Coffee is hitting the road this summer on their #HighRoadTour to prove #BusLife is far more enticing than #VanLife. Inspired by the brand’s spirit of […]
Freya has announced its 2017 summer partnership programme, which will kick off on June 30th with the brand’s first festival activation at El Dorado Festival and will end at Oriole Bar with the brand’s inaugural Master Class, which will be open to the public. Freya’s summer season will showcase its latest serve; the Freya Spritz. Freya fans will […]
This summer, Benefit Cosmetics will launch GlastonBrow – the first brows and beauty drive-thru, which will be giving away free Benefit goodies, brow waxes and festival essentials, on the route to Glastonbury. Experiential agency The Persuaders have designed and will be producing the drive thru, located on the main road to Glastonbury, GlastonBrow will be […]
The partnership sees PHR become Upload’s first headline sponsor, inviting YouTubers and their fans to ‘Taste Freedom’ via PHR’s experiential marketing activity. This includes full branding rights, a presence in the main gaming hall at the event and a competition for fans to meet the celebrated video gamers, The Sidemen. Attended by thousands of millennials […]
CSM has been appointed to manage Jaguar’s new partnership with Dubai Opera; Dubai’s first multi-format performing arts theatre. Jaguar has signed a three-year strategic partnership with the venue to celebrate ‘The Art of Performance’. The collaboration with Dubai Opera gives Jaguar a stage on which to continue to deliver unforgettable sensory experiences for which the […]
TRO welcomed visitors to the ‘BMW Championship Village’ at Wentworth Club on Thursday 25th May, as the BMW PGA Championship 2017 officially opened. TRO created an immersive BMW brand experience which combines a product showcase with a luxury bar, garden, BMW Owners’ Lounge and activities area. The agency has integrated BMW products into the overall […]
Arena Group has secured a new three-year contract to deliver high-end contemporary interior design and complete internal fit out for Newmarket Racecourse events, May 2017. Following a record year working with Jockey Club racecourses, Arena Group has been appointed to oversee the full interior design of Newmarket’s’ temporary infrastructure during its most notable dates in […]
Building on its success in Sheffield, Birmingham and Dublin last year, beer brand Coors Light is taking the Ice Cave from its TV ads to the Scottish city to coincide with other events. The Jean Claude Van Damme-led TV campaign will be live in Glasgow from 19-28 May, transporting locals into an Arctic raver underworld […]
This summer, Firestone is hitting the road to bring musicians and music-lovers together, featuring festival appearances at Download in Leicestershire and Vantastival in Drogheda in June. The Firestone Music Tour gives Firestone the opportunity to connect with music-lovers from across Europe via authentic music experiences. Firestone will be bringing its range of tyres and many […]
Tastecard have commissioned iMP to design and build a mobile experiential solution to visit the Great British Food Festival events, for which Tastecard are the headline sponsors. iMP have designed and built the unit from the ground up with a tight timescale of only four weeks to turn it around. The installation is based on […]
Agency Full Fat’s festival line-up includes: Field Day- Victoria Park, June 3rd, Tinie Tempeh’s Disturbing Ibiza- 9thJuly- 8th September, Ushuaia Ibiza, Mighty Hoopla- 4th June, Victoria Park and Gala 28th May 2017, Brockwell Park, London. The addition of these brands to the Full Fat roster further highlights the agency’s position at the forefront of the […]
Bridgestone has launched the UK brand activation of their campaign Chase Your Dream, No Matter What as an official International Olympic Committee Partner through 2024. The motivational campaign aims to encourage people of all ages, abilities and passions to find the strength to chase their dream and overcome the obstacles they face on life’s journey. […]
After many years in France and Canada, Weezevent will now open the doors of its first UK office in Manchester to offer Weezevent cashless solutions to UK event organisers. The UK operation will be headed up by Benjamin Garner who previously worked at Ticketmaster. Pierre Henri-Deballon and Sebastien Tonglet, two former events organisers who wanted to […]
Bridgestone will be back at the Geneva Motor Show with a strong message of supporting every individual through innovation and partnership. The Bridgestone booth in Hall 6, Stand 6253, spotlights Bridgestone and Firestone brands’ latest developments in Europe and will hope to capture people’s attentions. Bridgestone’s TOP Partnership with the International Olympic Committee will take […]
Jack Morton Worldwide created the London New Year’s Eve Firework Display – an event it has conceived and produced for thirteen consecutive years. The display, which took place over the River Thames and the Coca-Cola London Eye, is a global showcase for the city, reflecting its dynamism, creativity and openness. The event was seen by […]
The animated star of Kung-Fu Panda officially opened Liverpool’s seasonal DreamWorks Lights. Po the Panda was on hand to cut the ribbon and welcome people to the city’s flagship Christmas event at St George’s Hall. Hundreds of ticketholders were waiting outside the hall to be amongst the first to experience the unforgettable lantern show, which […]
Shaftesbury, along with integrated agency Sister London and lighting designers James Glancy Design, have teamed up with Projection Artworks to inject an added wow factor into the big Christmas light switch-on at the West End’s shopping and dining destination, Seven Dials, courtesy of a magical 3D projection mapping show. Debuting at 6pm on Thursday 17 […]
Brand Experience Agency, Bigger. helped bring together 600 people from 21 different countries at The North Face Mountain Festival in Lauterbrunnen Valley, Switzerland. The immersive brand activation boasted three days of intense outdoor adventure and exploration from 16-18 September. Over 70 activities were completed which included everything from trail running, climbing and hiking, to paragliding, canyon […]
Qatar Airways is offering visitors to Manchester’s Arndale Shopping Centre the chance to ‘travel around the world’ this weekend, to destinations including Australia, India and Doha. Qatar Airways will be surprising shoppers in Manchester this weekend with a multi-sensory experiential activation at Arndale Shopping Centre. Delivered by BEcause Experiential Marketing, the live activation will […]
The Coors Light #IceCaveRave has landed in Sheffield to bring all the fun of the Tundra to the city this month. Part of an integrated campaign that uses above the line advertising to direct consumers to the experiential activation, the towering structure is making Sheffield’s Devonshire Green its home from 15 – 25 September 2016. […]
This year’s On Blackheath festival hosted The iD Zone: an installation presented by iD Mobile, the new 4G mobile network and created by photo experience agency, The Flash Pack. The design of the activation embodied iD Mobile’s bold and colourful branding and was inspired by a GQ editorial shoot, shot by Paolo Kudacki and featuring […]
TRO created a unique activation for client BMW at the historic motor race meeting, the only event of its kind to be themed entirely on the post-war 1948-1966 era. The stand was located in Earls Court Motor Show arena, where brands juxtapose their classic models with the latest in their production line. In keeping with […]
Luxury supercars descended on Meadowhall on Saturday 3rd September to raise money for Bluebell Wood Children’s Hospice, which cares for children and young adults with a shortened life expectancy and a range of complex medical needs, and their families. Promoting the charity’s supercar experience, members of the Supercar Driver club and the Sporting Bears offered an […]
This November, Wahaca will host a three-day agave-fuelled fiesta in celebration of Mexico’s Day of the Dead festival. From Thursday 3rd to Saturday 5th November, The Vaults at London Waterloo will be transformed into a den of Mexican festivities with three nights of live music and live art, hedonistic performance, street food and tequila, showcasing […]
McDonald’s UK has launched 75 days of fun-filled free experiences at restaurants, festivals and events across the UK. The tour kicked off with model and actress, Jorgie Porter, helping Londoners cool off with a McFlurry from the unique van which is touring the UK delivering treats to festival-goers, sun-worshippers and rain-dodgers. With a photobooth on […]
Barefoot Wine & Bubbly is taking their ongoing #BareYourSole campaign directly to the people with the Barefoot Tat-Toe Parlour at events throughout August. Celebrating the fact that people feel happier when they are comfortable in their own skin and are free to express themselves, the Barefoot Tat-Toe Parlour encourages people to shout loudly and proudly […]
Seven Dials held its third successful Spotlight festival on Saturday 13 August. Attracting over 10,000 visitors, the crowd was a mix of Londoners and international spectators who enjoyed the free one-day event. From 12-7pm the area was transformed into a traffic-free, entertainment hot spot with a series of live performances in addition to exclusive activities […]
Indesit, washed over 200 festival goers’ laundry loads whilst at this summer’s Camp Bestival. Indesit attended Camp Bestival for the 3rd consecutive year, and once again gave visitors the chance to get their dirty laundry washed and dried for free, as well as hosting a variety of football-themed activities to keep families entertained. Indesit joined […]
Script and Produce UK have been appointed to create the ‘Wray’s Rum Tings’ series this summer. The events are a celebration of Jamaica, inspired by Wray & Nephew’s rich Jamaican heritage, roots and its influence on UK culture. Script is a music and content agency and Produce UK is collaborating with them to provide specialist event production support. On […]
Havana Club Rum has announced they will be launching a new pop up experience in Soho on the 11th August built on the foundation of Havana’s cultural pillars, food, music, colour and drink to bring Cuba’s colourful capital to life for Londoners. A space which homes a lively bar, ticketed restaurant space and artwork all […]
TRO is gearing up to headline Volvo Cars’ brand sponsorship at summer festivals. 2016 sees the Swedish automotive brand return to Camp Bestival for a second year and Festival No.6 for a third year. With 70% ABC1 families, Camp Bestival’s audience profile is ideal for Volvo – offering perfect brand alignment with adventurous families and […]
Kansas Smitty’s, the London jazz and julep bar will travel to Scotland this August for ‘The World’s Greatest Imaginary Jazz Bar’, a month-long residency at The Edinburgh Fringe. From Monday 1st to Sunday 28th August 2016, Kansas Smitty’s has teamed up with Alba Events to take over the industrial space of Leith’s Biscuit Factory and […]
Continental, the German tyre manufacturer, has appointed BEcause to deliver an experiential marketing campaign to elevate its upcoming sponsorship of the Prudential RideLondon festival of cycling, taking place at the end of July. The leading German tyre manufacturer is an official partner of the 2016 Prudential RideLondon-Surrey Classic race which, now in its fourth year, […]
Kicking off from the 4th of August and running for the duration of the festival, Rebel Bingo and PingTron will be bringing their high octane shows exclusively to House Of Davai at Spiegeltent Palais du Variete and Gilded Balloon Teviot both iconic mainstays of the Edinburgh Festival Fringe. After last year’s initial introduction to the festival, Russian Standard Vodka will be bringing unique […]