News Tag Archives: Festival

The Belvoir Balloon takes flight

Throughout summer  the Belvoir’s Little Drop of Lovely hot air balloon will be flying through the  skies at food and countryside festivals, including Bristol Balloon Fiesta. Belvoir cordials and whynot! thinkpeople have worked together to design and build a bespoke droplet shaped hot air balloon and a support mobile sampling area, where everyone can enjoy a […]

Continue reading...

News Tag Archives: Festival

Rekorderlig turns the UK ‘Beautifully Swedish’

People across the UK will get the chance to immerse themselves in Scandinavian style, drink and culture this summer and feel ‘beautifully Swedish’ as fruit cider brand Rekorderlig embarks on a 38-day ‘Lagom’ tour of the country. Inspired by the cool, effortless Scandinavian lifestyle, Lagom is the theory that ‘just enough’ is the perfect amount […]

Continue reading...

News Tag Archives: Festival

NBA targets new audiences with new experience in Spain

NBA has launched its latest iteration of its European fan experiences ‘NBA Zone’, in partnership with leading Spanish bank BBVA. Developed and delivered by Wasserman’s Experience division for a second year, the activity features a specially created court and courtside experience, including three NBA and BBVA branded digitally-immersive domes, NBA talent, an authentic NBA wooden […]

Continue reading...

News Tag Archives: Festival

Cobra launches ‘Brewed smooth for all food’ campaign with London Food Month

Molson Coors has launched a campaign designed to celebrate its beer brand Cobra’s strong connection with food. The ‘Brewed Smooth for all Food’ campaign begins during June’s London Food Month, where Cobra is the Official Beer Partner. Working with real world marketing agency Sense, the Cobra team will be bringing its ‘Flavour Room and Bar’ […]

Continue reading...

News Tag Archives: Festival

Poundland launches Till on the Hill at Epsom Derby

Since the 1800s families have flocked to the Hill to experience the carnival atmosphere of the Epsom Derby. And now, as the people’s store, Poundland is looking forward to joining the People’s hill. Visitors will be able to learn about the rich history of the Derby and take part in race-themed games. Families will have […]

Continue reading...

News Tag Archives: Festival

Custom High Brew Liner embarks on maiden voyage during High Road Tour

High Brew Cold Brew, the ready-to-drink coffee brand, is touring the country in a refurbished, custom 1952 GMC Coach bus, fueling the masses with every pitstop High Brew Cold Brew Coffee is hitting the road this summer on their #HighRoadTour to prove #BusLife is far more enticing than #VanLife. Inspired by the brand’s spirit of […]

Continue reading...

News Tag Archives: Festival

Freya launches The Freya Spritz at summer events

Freya has announced its 2017 summer partnership programme, which will kick off on June 30th with the brand’s first festival activation at El Dorado Festival and will end at Oriole Bar with the brand’s inaugural Master Class, which will be open to the public. Freya’s summer season will showcase its latest serve; the Freya Spritz. Freya fans will […]

Continue reading...

News Tag Archives: Festival

Benefit Cosmetics launches the UK’s first brows and beauty drive-thru

This summer, Benefit Cosmetics will launch GlastonBrow – the first brows and beauty drive-thru, which will be giving away free Benefit goodies, brow waxes and festival essentials, on the route to Glastonbury. Experiential agency The Persuaders have designed and will be producing the drive thru, located on the main road to Glastonbury, GlastonBrow will be […]

Continue reading...

News Tag Archives: Festival

Pizza Hut Restaurants announced as headline sponsor of Upload 2017

The partnership sees PHR become Upload’s first headline sponsor, inviting YouTubers and their fans to ‘Taste Freedom’ via PHR’s experiential marketing activity. This includes full branding rights, a presence in the main gaming hall at the event and a competition for fans to meet the celebrated video gamers, The Sidemen. Attended by thousands of millennials […]

Continue reading...

News Tag Archives: Festival

CSM appointed by Jaguar MENA for Dubai Opera remit

CSM has been appointed to manage Jaguar’s new partnership with Dubai Opera; Dubai’s first multi-format performing arts theatre. Jaguar has signed a three-year strategic partnership with the  venue to celebrate ‘The Art of Performance’. The collaboration with Dubai Opera gives Jaguar a stage on which to continue to deliver unforgettable sensory experiences for which the […]

Continue reading...

News Tag Archives: Festival

TRO goes live at the BMW PGA Championship 2017

TRO welcomed visitors to the ‘BMW Championship Village’ at Wentworth Club on Thursday 25th May, as the BMW PGA Championship 2017 officially opened. TRO created an immersive BMW brand experience which combines a product showcase with a luxury bar, garden, BMW Owners’ Lounge and activities area. The agency has integrated BMW products into the overall […]

Continue reading...

News Tag Archives: Festival

Arena Group secure Newmarket Racecourse interiors contract

Arena Group has secured a new three-year contract to deliver high-end contemporary interior design and complete internal fit out for Newmarket Racecourse events, May 2017. Following a record year working with Jockey Club racecourses, Arena Group has been appointed to oversee the full interior design of Newmarket’s’ temporary infrastructure during its most notable dates in […]

Continue reading...

News Tag Archives: Festival

Coors Light takes its Ice Cave to Glasgow

Building on its success in Sheffield, Birmingham and Dublin last year, beer brand Coors Light is  taking the Ice Cave from its TV ads to the Scottish city to coincide with other events. The Jean Claude Van Damme-led TV campaign will be live in Glasgow from 19-28 May, transporting locals into an  Arctic raver underworld […]

Continue reading...

News Tag Archives: Festival

The Firestone Music Tour is back for the summer

This summer, Firestone is hitting the road to bring musicians and music-lovers together, featuring festival appearances at Download in Leicestershire and Vantastival in Drogheda in June. The Firestone Music Tour gives Firestone the opportunity to connect with music-lovers from across Europe via authentic music experiences. Firestone will be bringing its range of tyres  and many […]

Continue reading...

News Tag Archives: Festival

iMP take Tastecard on Great British Food Festival tour

Tastecard  have commissioned iMP to design and build a mobile experiential solution to visit the Great British Food Festival events, for which Tastecard are the headline sponsors. iMP have designed and built the unit from the ground up with a tight timescale of only four weeks to turn it around. The installation is based on […]

Continue reading...

News Tag Archives: Festival

Full Fat’s fifth year sees a summer of festivals and events in the UK and Europe

Agency Full Fat’s festival line-up includes: Field Day- Victoria Park, June 3rd, Tinie Tempeh’s Disturbing Ibiza- 9thJuly- 8th September, Ushuaia Ibiza, Mighty Hoopla- 4th June, Victoria Park and Gala 28th May 2017, Brockwell Park, London. The addition of these brands to the Full Fat roster further highlights the agency’s position at the forefront of the […]

Continue reading...

News Tag Archives: Festival

Bridgestone UK announces Olympic partnership activation campaign

Bridgestone has launched the UK brand activation of their campaign Chase Your Dream, No Matter What as an official International Olympic Committee Partner through 2024. The motivational campaign aims to encourage people of all ages, abilities and passions to find the strength to chase their dream and overcome the obstacles they face on life’s journey. […]

Continue reading...

News Tag Archives: Festival

Weezevent launches in UK and Ireland

After many years in France and Canada, Weezevent will now open the doors of its first UK office in Manchester to offer Weezevent cashless solutions to UK event organisers.  The UK operation will be headed up by Benjamin Garner who previously worked at Ticketmaster. Pierre Henri-Deballon and Sebastien Tonglet, two former events organisers who wanted to […]

Continue reading...

News Tag Archives: Festival

Bridgestone return to the Geneva Motor Show 2017

Bridgestone will be back at the Geneva Motor Show with a strong message of supporting every individual through innovation and partnership. The Bridgestone booth in Hall 6, Stand 6253, spotlights Bridgestone and Firestone brands’ latest developments in Europe and will hope to capture people’s attentions. Bridgestone’s TOP Partnership with the International Olympic Committee will take […]

Continue reading...

News Tag Archives: Festival

Jack Morton Worldwide create London New Year’s Eve firework display

Jack Morton Worldwide created the London New Year’s Eve Firework Display – an event it has conceived and produced for thirteen consecutive years. The display, which took place over the River Thames and the Coca-Cola London Eye, is a global showcase for the city, reflecting its dynamism, creativity and openness.  The event was seen by […]

Continue reading...

News Tag Archives: Festival

Animated star of Kung-Fu Panda opens DreamWorks Lights at St George’s Hall

The animated star of Kung-Fu Panda officially opened Liverpool’s seasonal DreamWorks Lights. Po the Panda was on hand to cut the ribbon and welcome people to the city’s flagship Christmas event at St George’s Hall. Hundreds of ticketholders were waiting outside the hall to be amongst the first to experience the unforgettable lantern show, which […]

Continue reading...

News Tag Archives: Festival

Projection Artworks helps Shaftsbury, Sister London and James Glancy dial up the magic at Seven Dials

Shaftesbury, along with integrated agency Sister London and lighting designers James Glancy Design, have teamed up with Projection Artworks  to inject an added wow factor into the big Christmas light switch-on at the West End’s shopping and dining destination, Seven Dials, courtesy of a magical 3D projection mapping show. Debuting at 6pm on Thursday 17 […]

Continue reading...

News Tag Archives: Festival

Bigger. brings The North Face Mountain Festival to Switzerland

Brand Experience Agency, Bigger. helped bring together 600 people from 21 different countries at The North Face Mountain Festival in Lauterbrunnen Valley, Switzerland.  The immersive brand activation boasted three days of intense outdoor adventure and exploration from 16-18 September. Over 70 activities were completed which included everything from trail running, climbing and hiking, to paragliding, canyon […]

Continue reading...

News Tag Archives: Festival

Qatar Airways to launch experiential campaign in Manchester

  Qatar Airways is offering visitors to Manchester’s Arndale Shopping Centre the chance to ‘travel around the world’ this weekend, to destinations including Australia, India and Doha. Qatar Airways will be surprising shoppers in Manchester this weekend with a multi-sensory experiential activation at Arndale Shopping Centre. Delivered by BEcause Experiential Marketing, the live activation will […]

Continue reading...

News Tag Archives: Festival

Coors Light brings the #IceCaveRave to Sheffield

The Coors Light #IceCaveRave has landed in Sheffield to bring all the fun of the Tundra to the city this month. Part of an integrated campaign that uses above the line advertising to direct consumers to the experiential activation, the towering structure is making Sheffield’s Devonshire Green its home from 15 – 25 September 2016. […]

Continue reading...

News Tag Archives: Festival

The Flash Pack host unique experience at On Blackheath Festival for iD Mobile

This year’s On Blackheath festival hosted The iD Zone: an installation presented by iD Mobile, the new 4G mobile network and created by photo experience agency, The Flash Pack. The design of the activation embodied iD Mobile’s bold and colourful branding and was inspired by a GQ editorial shoot, shot by Paolo Kudacki and featuring […]

Continue reading...

News Tag Archives: Festival

TRO gets nostalgic with BMW at Goodwood Revival

TRO created a unique activation for client BMW at the  historic motor race meeting, the only event of its kind to be themed entirely on the post-war 1948-1966 era. The stand was located in Earls Court Motor Show arena, where  brands juxtapose their classic models with the latest in their production line. In keeping with […]

Continue reading...

News Tag Archives: Festival

Supercars revved up at Meadowhall for children’s hospice

Luxury supercars descended on Meadowhall on Saturday 3rd September to raise money for Bluebell Wood Children’s Hospice, which cares for children and young adults with a shortened life expectancy and a range of complex medical needs, and their families. Promoting the charity’s supercar experience, members of the Supercar Driver club and the Sporting Bears offered an […]

Continue reading...

News Tag Archives: Festival

Wahaca host three Day Mexican Day of the Dead Fiesta

This November, Wahaca will host a three-day agave-fuelled fiesta in celebration of Mexico’s Day of the Dead festival. From Thursday 3rd to Saturday 5th November, The Vaults at London Waterloo will be transformed into a den of Mexican festivities with three nights of live music and live art, hedonistic performance, street food and tequila, showcasing […]

Continue reading...

News Tag Archives: Festival

McDonald’s embarks on Good Times experiential roadshow

McDonald’s UK has launched 75 days of fun-filled free experiences at restaurants, festivals and events across the UK. The tour kicked off with model and actress, Jorgie Porter, helping Londoners cool off with a McFlurry from the unique van which is touring the UK delivering treats to festival-goers, sun-worshippers and rain-dodgers.  With a photobooth on […]

Continue reading...

News Tag Archives: Festival

Barefoot Tat-Toe Parlour reveals people’s secret passions

Barefoot Wine & Bubbly is taking their ongoing #BareYourSole campaign directly to the people with the Barefoot Tat-Toe Parlour at events throughout August. Celebrating the fact that people feel happier when they are comfortable in their own skin and are free to express themselves, the Barefoot Tat-Toe Parlour encourages people to shout loudly and proudly […]

Continue reading...

News Tag Archives: Festival

Seven Dials celebrates Spotlight festival with music, art and comedy

Seven Dials held its third successful Spotlight festival on Saturday 13 August. Attracting over 10,000 visitors, the crowd was a mix of Londoners and international spectators who enjoyed the free one-day event. From 12-7pm the area was transformed into a traffic-free, entertainment hot spot with a series of live performances in addition to exclusive activities […]

Continue reading...

News Tag Archives: Festival

Indesit Launderette completes over 200 washes at Camp Bestival

Indesit, washed over 200 festival goers’ laundry loads whilst at this summer’s Camp Bestival. Indesit attended Camp Bestival for the 3rd consecutive year, and once again gave visitors the chance to get their dirty laundry washed and dried for free, as well as hosting a variety of football-themed activities to keep families entertained. Indesit joined […]

Continue reading...

News Tag Archives: Festival

Script and Produce UK create the ‘Wray’s Rum Tings’ series this summer

Script and Produce UK have been appointed to create the ‘Wray’s Rum Tings’ series this summer. The events are a celebration of Jamaica, inspired by Wray & Nephew’s rich Jamaican heritage, roots and its influence on UK culture. Script is a music and content agency and Produce UK is collaborating with them to provide specialist event production support. On […]

Continue reading...

News Tag Archives: Festival

Havana Club collaborates with Found Studio for ‘Casa Havana’

Havana Club Rum has announced they will be launching a new pop up experience in Soho on the 11th August built on the foundation of Havana’s cultural pillars, food, music, colour and drink to bring Cuba’s colourful capital to life for Londoners. A space which homes a lively bar, ticketed restaurant space and artwork all […]

Continue reading...

News Tag Archives: Festival

TRO takes Volvo off-road on the festival trail

TRO is gearing up to headline Volvo Cars’ brand sponsorship at summer festivals. 2016 sees the Swedish automotive brand return to Camp Bestival for a second year and Festival No.6 for a third year. With 70% ABC1 families, Camp Bestival’s audience profile is ideal for Volvo – offering perfect brand alignment with adventurous families and […]

Continue reading...

News Tag Archives: Festival

News Tag Archives: Festival

Continental Tyres appoints BEcause for experiential cycling campaign

Continental, the German tyre manufacturer, has appointed BEcause to deliver an experiential marketing campaign to elevate its upcoming sponsorship of the Prudential RideLondon festival of cycling, taking place at the end of July. The leading German tyre manufacturer is an official partner of the 2016 Prudential RideLondon-Surrey Classic race which, now in its fourth year, […]

Continue reading...

News Tag Archives: Festival

Russian Standard Vodka brings House Of Davai to Edinburgh Fringe

Kicking off from the 4th of August and running for the duration of the festival, Rebel Bingo and PingTron will be bringing their high octane shows exclusively to House Of Davai at Spiegeltent Palais du Variete and Gilded Balloon Teviot both iconic mainstays of the Edinburgh Festival Fringe. After last year’s initial introduction to the festival, Russian Standard Vodka will be bringing unique […]

Continue reading...

News Tag Archives: Festival

innocent launches Coconut Water hangover treehab at Latitude

Festival goers at this year’s Latitude in Southwold were treated to  a hangover cure in the innocent Coconut Water’s treehab experience. To prove the natural benefits of its Coconut Water, innocent offered festival goers free samples of the drink to boost their hydration and nutrient levels – the first stage of hangover recovery. Visitors to the […]

Continue reading...

News Tag Archives: Festival

Trigger! thinkpeople appointed to manage experiential activation for Grace Foods

Trigger! thinkpeople a member of The thinkpeople family will be creating an experiential event for Grace Foods, to increase awareness of Caribbean food and encourage consumers to trial and purchase. Grace Foods supplies the UK with authentic Caribbean food and drink, with a market-leading portfolio comprising drinks, sauces, seasonings and savoury snacks across the Grace, […]

Continue reading...

News Tag Archives: Festival

News Tag Archives: Festival

The Flash Pack creates immersive 3D experience for H&M at Field Day

H&M has appointed The Flash Pack to create an immersive art, music and 3D photographic experience for this year’s Field Day. The interactive experience – called The Electric Jungle – will be open on both days of the London festival (11th and 12th June). The activation incorporates bold patterns, striking art features and a light […]

Continue reading...

News Tag Archives: Festival

Formula E to create an electric atmosphere with GMR Marketing

The FIA Formula E Championship, the world’s first all-electric motor racing series, has appointed global sponsorship and brand experience agency GMR Marketing to create the fan zone at the VISA London ePrix on July 2nd – 3rd. The season finale is a double-header in Battersea Park and is home to the biggest eVillage fan experience […]

Continue reading...

News Tag Archives: Festival

innocent Coconut Water Gym inspires people to ‘exercise wild’

  Part of innocent’s ‘ideas for natural living’ strategy, which launched earlier this year with the Farmacy campaign, the innocent Coconut Water Gym activation tours the UK from June to September. Run by Sense, it consists of a number of separate streams, showing people all the ways nature can serve the same purpose as an indoor […]

Continue reading...

News Tag Archives: Festival

Levi Roots Reggae Reggae Sauce partners Foodies Festival to kick-off British BBQ season

Levi Roots Reggae Reggae Sauce has  launched a new experiential campaign celebrating the start of the British BBQ season. The activity, taking place at the Birmingham Foodies Festival, supports a new digital campaign and content partnership with Unilad. The Caribbean Reggae Reggae food experience took place at the Birmingham Foodies Festival on 3rd-5th June. The activity […]

Continue reading...

News Tag Archives: Festival

Jeep takes major step into world of downhill mountain biking

Jeep UK has become the official vehicle partner to Fort William’s UCI Mountain Bike World Cup, 4-5 June. Jeep ambassadors Rachel – and Gee Atherton will compete for their Trek Factory Racing team on one of the most gruelling and extreme courses on the eight-event world cup circuit. The Athertons are expected to be one […]

Continue reading...

News Tag Archives: Festival

TRO go live at the BMW PGA Championship 2016

From May 24th to 28th TRO is welcoming visitors to the ‘BMW Championship Village’ at Wentworth Club, as the BMW PGA Championship 2016 officially opens.  TRO are activating BMW’s brand experience at the golf tournament for the 12th year running. For the first time, visitors will be able to instantly purchase a vehicle via the […]

Continue reading...

News Tag Archives: Festival

The Moretti Gran Tour returns this summer

The Moretti Gran Tour – the festival celebrating authentic Italian cuisine and culture will be returning to the capital this summer. Visitors to the pop-up in Brick Lane, East London will be invited to experience a culinary tour of Italy’s regions, with ten street food vendors serving traditional Italian delights from midday until late. New additions to the food festival include a […]

Continue reading...

News Tag Archives: Festival

Goose Live Events announces charity partnership with Prostate Cancer UK for its flagship event

Goose Live Events, organisers of the Silverstone Classic, has announced a three-year charity partnership with Prostate Cancer UK. This is the first time the  classic motor racing festival has aligned itself with an official charity partner and Prostate Cancer UK was chosen as a particularly appropriate cause for the event’s target audience. The announcement was […]

Continue reading...

News Tag Archives: Festival

Taste of London announces indulgent line up

Taste of London announces a line-up of some of the UK’s best chefs, a selection of more than 40 of London’s latest greatest and most exciting restaurants, live cooking demonstrations, interactive culinary features, masterclasses, live entertainment and more. This year, Taste of London is set to welcome a host of world class chefs who will […]

Continue reading...

News Tag Archives: Festival

Vision Nine and Nass Festival to host 2016 World Championships

Nass Festival has strengthened its bond with the world of BMX by hosting the BMX World Championships, as sanctioned by the International BMX Freestyle Federation.  Chaired by Mat Hoffman, the iBMXff have recognised the progression of the contest and riders are bringing the BMX World Championships back to the UK, for the first time since 1988. Nass festival revellers […]

Continue reading...

News Tag Archives: Festival

The Halo Group build Fit Bit Sports Relief activation

Creative agency The Halo Group joined forces with Outside Collective on Sunday 20th March to produce an  experiential activation for FitBit in support of Sports Relief 2016. The Outside Collective, Fit Bit’s creative concept agency approached The Halo Group for their specialist fabrication and production knowledge to help execute their  campaign for the brand. The project […]

Continue reading...

News Tag Archives: Festival

My Little Pony Friendship Tour launches in the UK

The world of the My Little Pony franchise comes to life this spring when an immersive experience saddles up and hits the road across Britain. The My Little Pony Friendship Tour invites visitors aboard a  pink double-decker bus, where they will be able to explore Equestria, the magical world of ponies, and celebrate the positive […]

Continue reading...

News Tag Archives: Festival

Firestone sets the stage with help from Ellie Goulding

Firestone is setting the stage for scores of unsigned acts to showcase their skills to more than 15,000 people, courtesy of a unique partnership with the Barclaycard Arena. The tyre brand will transform the Birmingham venue’s unsigned area into the Firestone Stage, allowing ambitious musicians to make a fitting first impression inside the arena before […]

Continue reading...

News Tag Archives: Festival

Vanity Van launches Exp PR

Vanity Van, the nationwide supplier of mobile beauty treatments, is pleased to announce the launch of sister company Exp PR. Vanity Van has spent many years working alongside event management companies, agencies, and a wide range of clients and have built up expertise in running successful activations for brands and have worked with lots of […]

Continue reading...

News Tag Archives: Festival

Vision Nine takes Three Snowbombing

Vision Nine are packing their snowboards and heading to the mountains with Three Mobile in April to activate the  winter festival Snowbombing. Following on from a successful inaugural year as telcom and communication partner in 2015, Three have stepped up their involvement this year to take on ‘presenting partner’ status amplifying their ‘Use your phone […]

Continue reading...

News Tag Archives: Festival

Download Festival strikes a chord with Firestone

Firestone is amplifying its name to hundreds of thousands of music fans in 2016, courtesy of a unique festival sponsorship with Download, it was revealed. The  tyre brand will embark on a high profile partnership with Download Festival at Donington in June, as part of its long-term efforts to reach a vibrant, exuberant audience through […]

Continue reading...

News Tag Archives: Festival

American Golf delivers immersive event at Manchester’s Event City

The UK’s largest golf retailer has created a unique golf event at one of the country’s largest event venues. The Golf Show by American Golf will be the inaugural event for the brand and span a 10,000m2 space. Activities will include a; Golf Academy, 10 bay themed Driving Range, Club Fitting Lab, Spa area, 100ft […]

Continue reading...

News Tag Archives: Festival

Silverstone revs up marketing with DS.Emotion

Brand and creative agency DS.Emotion has been appointed to develop a new brand identity and website for iconic motorsport venue, Silverstone. Home to the British Grand Prix, Moto GP, British Superbike and Touring Car Championship, Silverstone hosts UK motorsport events, attracting broadcasts and audiences from around the world. Following the appointment of Patrick Allen as […]

Continue reading...