CSM has been appointed to manage Jaguar’s new partnership with Dubai Opera; Dubai’s first multi-format performing arts theatre. Jaguar has signed a three-year strategic partnership with the venue to celebrate ‘The Art of Performance’. The collaboration with Dubai Opera gives Jaguar a stage on which to continue to deliver unforgettable sensory experiences for which the automotive brand is renowned. As the Official Vehicle Partner of Dubai Opera, Jaguar will bring to life ‘The Art of Performance’ campaign through interactive experiences and events over the course of the next three years.
CSM’s appointment builds on a long-standing global partnership with Jaguar Land Rover across its rugby, equestrian and motorsport properties and the Invictus Games. CSM, which has its MENA headquarters in Dubai together with offices in Abu Dhabi, Doha and Muscat, will be delivering strategic campaign planning across all aspects of Jaguar’s Dubai Opera sponsorship including hospitality, rights management, PR and experiential.
Commenting on the appointment Ben Wilkinson, experiential marketing manager, Jaguar Land Rover said: “CSM has done some great work with JLR in the past and we are delighted to have them on board supporting the Dubai Opera partnership. The partnership aligns perfectly with Jaguar’s brand values and ‘The Art of Performance’ platform, and we are looking forward to working with CSM and Dubai Opera in creating some unforgettable experiences that truly excite the senses.”
Mike Davis, regional director, CSM Sport and Entertainment said: “It is incredibly exciting for all at CSM Middle East to be working with such an outstanding global brand on what is a pioneering partnership between Jaguar and Dubai Opera. This partnership will allow Jaguar, a brand renowned for its high performance vehicles, to take centre stage in front of its target audience, in what has quickly become one of the world’s leading venues for the performing arts. The next three years offer a real opportunity for Jaguar to maximise its rights and cement ‘The Art of Performance’ campaign, and we are proud that we will be at the heart of it.”