McCurrach have announced they have been chosen by Graze to run the brand’s field sales solutions across grocery multiples from September 2019. Graze have partnered with McCurrach based on the company’s existing reputation in the FMCG market. The field sales provider aims to grow Graze’s presence across grocery multiples and improve brand visibility year-round. With Graze […]
The MJR Group, UK-based event promoter and venue operator, has announced that it has been acquired by TEG, Asia Pacific’s leading ticketing, live entertainment and technology business. The MJR Group promotes and operates more than 2,000 shows a year and has toured acts including 50 Cent, Hans Zimmer, UB40 and Culture Club. The company owns and […]
Experiential marketing agency, 2Heads, has announced a record period of growth, reporting an 118% increase in global turnover over the last five years to £23.5 million and adding global brands to its client roster including one of Europe’s largest automotive manufacturers and aerospace giant, Meggitt. To spearhead its continued growth strategy, 2Heads has also bolstered […]
PR Agency One, has been appointed by Total Fitness to help the brand strengthen its position as the North’s leading mid-market health club. PR Agency One will implement a clear cut communications strategy to boost the brand’s positive presence across all consumer and leisure trade platforms with a particular focus on developing its offering, aligning with the brand’s 17 clubs across […]
An new name has joined the live marketing and event world. It has been announced that four of the industry’s most innovative businesses have merged to become Star Live, a full-service live event and brand experience partner. Mobile Promotions, BluePeg, Star Events and Beautiful Minds become a single entity rebranding under the Star Live banner. The […]
PR Agency One has been appointed to launch online preloved fashion retailer,Patatam, which has an established presence in France and Spain. PR Agency One was appointed following a competitive pitch process and will be responsible for the fashion e-tailer’s UK communications strategy. Patatam provides quality pre-loved women’s and children’s clothing at prices 70% less than the high street, via its website. Consumers can also […]
Havas has hired Charlie Piggott as New Business Director responsible for sport, culture and entertainment agency Cake. She joins the Cake team led by managing director, Rosie Holden. Piggott will be responsible for the growth of Cake’s clients, including EE, Carling, Paypal, the NBA and Gallagher, and helping to elevate the Cake brand in the […]
Amplify is serving increased client demand for the agency’s insight and intelligence offering by hiring an academic as brand editor, a gaming specialist as project manager and by creating two new strategy director roles. Jade French re-joins after a three-year hiatus as brand editor to support Amplify’s strategy team while also overseeing the agency’s comms across all […]
Natural Insight, a provider of an enterprise retail collaboration and in-store execution platform, announced on June 3rd, that Panasonic U.K. has launched Natural Insight to streamline field marketing operations. Panasonic will leverage the capabilities of the Natural Insight platform to enable the company’s field teams to execute in-store strategies and guarantee superior and consistent experience for […]
On the 3rdof June, Wave went live as Nespresso’s new experiential marketing partner to lead one of the largest in-store demonstration programs across the UK and Ireland, delivering an engaging and immersive Nespresso experience for consumer’s in-store. Nespresso’s B2C Sales Manager for UK&I, Steve Clack commented on the appointment of Wave, “We are extremely excited to form […]
Popcorn PR has been appointed by SHS Drinks as its retained UK consumer PR agency, following a competitive three-way pitch. Following a series of recent wins, including Thorpe Park and OGX haircare, Popcorn welcomes the entire SHS Drinks portfolio to the business, with the roster of leading drinks brands including WKD, Shloer, Bottlegreen Drinks Co. […]
Private-hire vehicle service Kapten has retained creative agency Taylor Herring to promote the European ride hailing service in London. The integrated campaign for the TFL approved service launched today with an outdoor billboard display which calls out rival Uber for not paying local taxes. Overnight, the out-of-home campaign went live with the wording “Others avoid […]
Burger King has selected Frank as its UK PR Agency of Record after a four-way competitive pitch. Frank will be pivotal in supporting the fast food chain’s brand transformation programme through integrated consumer campaigns in collaboration with BBH and Coolr. With some exciting new product launches upcoming for the brand, Frank will be delivering creative activations […]
Creative agency Initials has announced the strengthening of its digital offering through the launch of LABS, which will spearhead a more specialised approach to optimising digital and technology infrastructure for its clients. LABS will be led by two newly-appointed senior hires: Dominic Murray as digital and innovation director and Simon Smith as head of digital operations. […]
Furthering the Liveforce vision to create a seamless, super simple, lightning fast workforce management application, the company has acquired Watu, the pioneering promotional staffing platform, as it looks to radically grow market share and ramp revenue growth. Watu pioneered the on-demand platform for promotional staffing, developing what is now seen as industry standard technology features […]
Popcorn PR has been appointed by Hawaiian island inspired haircare brand Maui Moisture as its retained UK consumer PR agency following a competitive three-way pitch. Maui Moisture has brought Popcorn on board to implement an integrated PR, social media and influencer programme, utilising relevant seasonal peaks to generate authentic emotional brand connection with key audiences. […]
eXPD8 has consolidated its Field Marketing services by taking over the merchandising services currently provided to Tesco by Oakwood Distribution, one of its subsidiaries. This outsourcing confirms eXPD8’s position as the market-leader providing Field Marketing support in the entertainment sector, and further establishes itself across Grocery and other non-food categories. The move will double the size […]
Popcorn PR has been appointed by Thorpe Park Resort as its retained consumer PR agency, following a highly competitive pitch. Home to over 30 rides, attractions and live events, including one of Europe’s fastest rollercoaster’s Stealth; Thorpe Park Resort welcomes 1.5million visitors each year as part of Merlin Entertainments plc’s family of over 120 visitor attractions. Thorpe Park […]
Jameson, the world’s favourite and fastest growing Irish whiskey, has appointed brand experience agency, Jack Morton, as its global experiential agency of record. The appointment was made following a competitive pitch process and is effective immediately. This is a new working partnership for the Pernod Ricard-owned brand, which has not previously had a global experiential […]
The Kraft Heinz Company has brought in shopper marketing specialist Live & Breathe to run its entire UK integrated shopper account and act as primary shopper marketing partner across all its brands. The appointment, following a competitive pitch, ties in with the 150th anniversary of Heinz, which takes place in 2019. Live & Breathe will partner […]
Highjam has announced that it will be working with Lintbells, the veterinary joint supplement and its YuMove brand of joint supplements for dogs, to support them with their new customer acquisition strategy over the year ahead. According to Mintel* the pet care industry is fast growing as consumers spend more on premium food, products and […]
Management company YM&U Group (YMU), formerly James Grant Group, has aligned thirteen of its fourteen individual brands into its holding company name, with divisions now officially recognised as YMU Business Management, YMU Drama and Comedy, YMU Entertainment, YMU Music and YMU Sport. Troika, which forms its Drama and Comedy division will retain its brand name for the foreseeable […]
Creative communications group DRPG are opening four new offices, including Cologne, Illinois, Dublin and Belfast, increasing the groups locations to seven. The group has also announced a multimillion-pound expansion plan for 2019, this includes a 15,000 sq ft extension to the Worcestershire Global Headquarters, which will include digital design and motion graphics studios, a team […]
The Mystery Shopping Professionals Association (MSPA) has appointed Jill Spencer as global chair. She is associate director of React CX, the UK customer experience specialist and has launched the ‘International Year of the Customer’. MSPA represents the worldwide customer experience industry. The 450 member companies’ services include customer experience strategy, market research, merchandising, private investigation, […]
Impact, a natively-integrated suite of products for fraud detection, marketing attribution and analytics, and creating and optimising performance partnerships, announces the appointments of ten new team members for its Customer Success management, business development, partnerships, enterprise sale and HR department. Sam Parker joins from Webgains as director of partnerships, to oversee the agency and wider […]
The Market Creative has appointed Nicki McNamee as an account manager, strengthening its 20-strong team in Manchester. Nicki will join the company’s account handling team. As part of her new role, she will work on Silentnight and Aggregate Industries as well as support internal marketing activity. Nicki launched her career in London at agencies such as Live & Breathe and […]
Clarity, the Milton Keynes based integrated marketing agency, has announced the appointment of their new creative director, James Warfield. Following the recent appointments of Henrietta Cheung, business development director and Louise Coffey, people director, who between them bring 26 years agency experience, James will work with the wider creative department to oversee creative output across all […]
Luxury skincare brand Philosophy has appointed DeVries Global to handle its UK press office and forthcoming brand campaigns. DeVries has been tasked with heightening brand awareness in the UK and bolstering Philosophy’s social media presence, with the agency also planning a directional shift to introduce the brand to a younger demographic. Philosophy, founded by Cristina […]
Whitbread, the UK’s largest hotel, restaurant and coffee shop operator, has appointed Milton Keynes based integrated marketing agency Clarity as its lead creative agency without going to pitch. Clarity, previously responsible for Whitbread brands TableTable and Whitbread Inns, will be adding Beefeater, Brewers Fayre, and Thyme to its portfolio. The agency has been tasked with […]
As part of an overarching strategy to serve its clients more holistically and streamline the customer journey, Freeman has acquired mdg, a full-service event marketing and public relations agency. The acquisition enhances the Freeman spectrum of services from pre-event marketing and on-site user experience to post-show communications based on data-informed insights. “The events business is […]
Event agencies Crown and Communique have announced that they are merging to create one of the largest independent creative event agencies in the UK, with a portfolio of high profile clients and events, spanning consumer and corporate events and experiences. Effective immediately, the new company is called Strata Creative Communications Ltd, and employs 60 people from […]
Tribal Worldwide London has made a number of promotions into the leadership team following strong growth and the successful launch of the agency’s new Total Experience practice model. Alex Ringhofer is promoted to associate managing partner, Baydr Yadallee becomes head of account management, and Gordon Fisher is the new head of operations. Ringhofer has led […]
MCI Group, the global leader in full congress management (PCO), meetings, events and association management and consulting (AM&C) is proud to announce the expansion of its service offering in Italy. The group has an active presence in the country through Ovation Global DMC, with an office in Rome, and will focus on offering national and […]
Event industry expert and entrepreneur David Walley announces an investment in BluePeg, a brand partnership agency that specialises in music and festival partnerships in the UK and Europe, as part of a move to create an integrated event business for the European market. This is the latest addition to the portfolio alongside event staffing business […]
Independent media agency The Specialist Works has appointed Katie Lobina as trading director on the agency’s board, and James Olney as head of data & analytics. Katie, previously commercial director at PMX, part of Publicis, will be the commercial and trading lead. Prior to PMX, she was Barter Trading Director at Zenith, Business Manager at […]
Provision Events (PVE), the sporting activation and fan experience specialist, has recruited Tom Patient as business development manager to drive the company’s growth in the Cricket and Tennis markets. Patient brings a wealth of experience to the role having previously worked on the Hawkeye tennis team and on run-out technology for the England and Wales […]
Event industry expert and entrepreneur, David Walley, has acquired staffing agency Beautiful Minds Promotions, to operate alongside experiential and production agency, Mobile Promotions. This is part of a move to create an integrated event business for the European market. B M Promotions is a successful business with 12 years heritage in the exhibition, experiential and […]
Integrated advertising and marketing agency bigdog, has announced that it has been appointed by leading international garden care company, Evergreen Garden Care, to develop communications across their portfolio of brands through key markets in 2019 and beyond. The appointment follows a competitive pitch. bigdog will work with Evergreen Garden Care across market-leading brands like Miracle-Gro, Fertiligène, Substral, and Roundup through markets in Europe and Australasia, […]
Marketing and PR agency Agent42 EMEA have announced they have been chosen by games giant SEGA Europe to be part of some of the biggest news in the world of gaming this year. Sports Interactive and SEGA Europe have agreed a licensing deal with the German Bundesliga – the league with the highest average stadium […]
E-commerce photo gifting brand Photobox has appointed media agency The Specialist Works to handle its communications strategy, media planning and buying account. Following a competitive pitch, The Specialist Works are tasked with positioning Photobox as the go-to website for thoughtful gifts. The Specialist Works will be delivering brand and acquisition activity across the UK and […]
Freeman, has announced the acquisition of Comotion Consulting Ltd (Comotion), a UK-based consulting company that specialises in delivering customer-centric strategy, transformation and talent solutions to clients globally. With the acquisition of Comotion, Freeman builds on its strategy practice delivered through the agency services of FreemanXP. In the four years since its foundation, Comotion has built […]
In a structured deal, potentially worth in-excess of $100 million, global content company CreativeDrive has acquired 3D visualisation and augmented reality tech-startup, Decora. Decora offers cost effective product visualisation, augmented reality and immersive experiences at scale. Decora, founded in Brazil in 2012, is an accelerated CGI engine with a client roster of marquee retailers. The company has streamlined the […]
Digital experience company Acquia has announced it is bolstering its EMEA sales and marketing team with two new hires who will complement the company’s strategic direction under new CEO Mike Sullivan. Acquia appointed sales veteran Steve Williamson as the company’s new sales SVP in EMEA. With more than 30 years in tech sales, Williamson brings […]
Global paints and coatings company AkzoNobel has appointed Brand & Deliver to work on its 2018 events contract delivering exhibitions and trade shows, following a competitive pitch. The Dutch company owns several brands, including Dulux, and is a major producer of speciality chemicals. It reported revenue of €14.20 billion in 2016. Brand & Deliver’s brief […]
Experience marketing agency TRO has unveiled a new standalone business unit, Cassette, launched to solely deliver innovative creative technology solutions. Following the unprecedented success of TROi (the agency’s previously-titled creative tech division) Cassette will operate as its own entity, servicing both TRO clients and the wider industry. Headed up by Ben Taylor, who previously successfully […]
Boutique experiential agency Bee, part of Cosine Group’s events offering, has rebranded as Hyphen Boutique live events and experiential agency Bee, part of Omnicom’s Cosine Group, has kicked off 2018 with a complete rebrand – introducing a new name, logo and brand identity. As of today, Bee will be known as Hyphen. The new name reflects its […]
Ineos Automotive has announced that Mark Tennant, the former chief executive of Guava International and former marketing director of Bentley Motors, as its new commercial director. Mark joins the company as it continues to build its senior team and he will take responsibility for the sales and marketing of the new car, as well as […]
Acceleris, the communications agency, has announced its acquisition of the London and Dubai based PR & Communications agency, Limelight, in a move which will create a new force in national and international reputation management. The new agency will have offices in London, Harrogate and Dubai and will be in the UK’s Top 20 agencies with […]
Provision Events (PVE) has been commissioned to provide four different activations across the first four big events of the PGA Tour 2018 schedule. With clients as varied as Microsoft, the Tiger Woods Foundation, MD Anderson Cancer Center and the Monterey Peninsular Foundation, these activations mark a flying start to the season and a broadening of […]
Jack Morton Worldwide has announced that Sam Moqbel has joined the team in the role of business director. Moqbel will be reporting to Henry Simonds and Caroline Wurfbain who are both SVP, client services directors. In this role, Sam will be handling a mixture of existing client relationships and new business pitches. Prior to joining Jack […]
Pernod Ricard-owned Scotch whisky brand Chivas Regal has awarded its global advertising business to integrated creative agency McCann London, following a four-way pitch. The business was previously held by Havas London, which was responsible for creating the long-running and globally-activated “Win The Right Way” campaign. Chivas Regal Global marketing director Richard Black said: “The McCann […]
Independent Events (IE) has been chosen as the experiential marketing company of choice by United Utilities, for a consultation that only takes place once every five years. The roadshow, which is now out in the public arena, is working its way across nine locations in the North West. Appointed by Delineo to deliver the campaign, […]
Creative agency RPM has announced a new client win with New Balance in line with their sponsorship of the Virgin Money London Marathon as the official clothing and footwear partner. On the 19th October, RPM co-produced the launch event at Village Underground, East London, to announce New Balance’s partnership and to launch the New Balance […]
ecobuild has announced GES as the full-service event partner for its 2018 event. The decision is part of the commitment by ecobuild owner, Futurebuild Events Ltd, to ensure sustainability is a central focus of the event. All partners and exhibitors to the 2018 event will reflect this ethos. A key factor to ecobuild’s selection was […]
Having applied a commercial minded approach to understanding and responding to their clients’ business needs, brand experience agency 2Heads has won the following multi-year contracts: Rolls-Royce has selected 2Heads to deliver its global exhibitions design and management services program for three years. Following a competitive tender, 2Heads have been appointed as Rolls-Royce’s global agency. During the tender […]
London-based Trint, the AI transcription service, has now set its sights on the UK with a series of key appointments and business developments at a global level. Donna Opzoomer, previously head of international marketing at AOL, joins as VP of marketing to help lead the global and local strategic business plans. Donna has 18 years’ […]
Formula E – the electric street racing series – has appointed CSM Sport & Entertainment (CSM) to handle global and local PR. CSM was appointed following a competitive pitch process and will be responsible for delivering greater brand awareness for Formula E through consistent sport and lifestyle media coverage in key markets including: UK, USA, […]
Creative experiences group Because has expanded its reach into the Middle East with the launch of new offices in Dubai. With a proven track record spanning 20+ years in the UK, the move into Dubai reinforces Because’s position as global brand experience specialists; a group of creative studios servicing major clients like Centrica, Procter & […]
Hornall Anderson UK has rebranded as OurCreative. following its split from Hornall Anderson USA earlier this year. The brand identity and packaging design agency remains part of the Omnicom Group. Managing director Kim Van Elkan said: “OurCreative’s name was born out of a collective team workshop and desire to reflect that at our agency, everyone […]
After a competitive three-way pitch process spanning four months, Givergy has awarded Kru Live, the staffing and entertainment agency, a three-year deal as their staffing partner in the UK. The agreement will see Kru Live deliver over ten thousand staffing days in partnership with Givergy’s managed event service, supporting over 1,200 annual events which raise […]
Bray Leino Events have won a three-year contract to be the official events agency to the Department for International Trade (DIT). The South West-based conferencing and exhibitions specialists won six sector lots to become the key supplier on the DIT events roster. This means Bray Leino Events will deliver around 1,200 high-profile events across a […]
Carlsberg has appointed full service creative agency Life as its below the line (BTL) roster agency following a eight-way competitive pitch process. Life will work across multiple channels including on-trade, off-trade, wholesale and impulse, taking immediate responsibility across a range of brands within the Carlsberg portfolio. The agency will be at the forefront of exciting channel plans […]
KBH Digital, the specialist digital division of KBH On-Train Media, has secured the contract to provide advertising and sponsorship opportunities across Greater Anglia’s newly-launched Wi-Fi network and on-board entertainment service. The win paves the way for KBH Digital to connect brands with the Greater Anglia audience, which comprises 82 million passenger journeys each year. It […]
General Mills has appointed Haygarth to manage the UK launch of its gluten-free crisp range, Food Should Taste Good. The integrated campaign will incorporate the brand’s consumer PR and social media in addition to shopper and influencer marketing. The work by Haygarth kick starts next month with the unveiling of a new Instagram platform and […]
18-month old Bristol-based agency Wonderland Communications has landed a place on the UK roster of Kraft Heinz – the fifth-largest food and beverage company in the world – after a six-way competitive pitch. Wonderland’s inaugural work will be a three-month project starting this month (September 2017), focusing on celebrating Heinz Beanz through a national and […]
The Mystery Shopping Providers Association has appointed Jill Spencer as President. She is a director of ReactCX, a leading UK customer experience research specialist. The MSPA is the international association for the mystery shopping industry and has over 450 member companies worldwide, covering market research and merchandising, private investigation, training and mystery shopping services. “With […]
Culture marketing specialists, Urban Nerds Collective, celebrates a trio of big brand client wins over the Summer. Deezer Music streaming service, Deezer, has recruited Urban Nerds For a second time. music app assigns influencer engagement brief to award-winning culture marketing specialists, Urban Nerds Collective Following a successful talent and engagement programme in 2016, Deezer, the music […]
Primesight has announced several role promotions within the leadership and senior management team. Mungo Knott, the current marketing and insight director, has been appointed to the new role of director of insight and innovation, with a focus to maximise the use of technology and data across the Primesight estate. Primesight has also confirmed that development […]
Brand experience agency Ralph Creative and Kuju, a full service Virtual Reality (VR) and Augmented Reality (AR) content specialist, have teamed up to offer a one-stop-shop for creating groundbreaking VR and AR experiences across any platform. The announcement follows their earlier co-production of a music remix experience for Grammy Award winning duo The Chainsmokers and […]
Arena Group has secured a new three-year contract to deliver high-end contemporary interior design and complete internal fit out for Newmarket Racecourse events, May 2017. Following a record year working with Jockey Club racecourses, Arena Group has been appointed to oversee the full interior design of Newmarket’s’ temporary infrastructure during its most notable dates in […]
MSQ Partner agencies, Stack and Smarts Communicate, have been appointed as the joint pan-European content agency for Hertz. They won the account following a competitive six-way pitch. Stack, specialists in customer acquisition and engagement, will work with Smarts Communicate, the PR & content agency, to offer a truly integrated approach to the brand. This recent […]
Eulogy has announced its new events and experiential offering, launching with clients including Brown Forman brands Jack Daniel’s and Chambord as well as the Molson Coors world beers portfolio. The launch reflects the rise in the “experience economy” with consumers, especially millennials, increasingly desiring memorable experiences that they can share with their peers. According to […]
The National Charity of the British Army, The Soldiers’ Charity, has announced the appointment of Hunterlodge as its direct marketing agency following a competitive pitch. The agency has been tasked with raising awareness of the charity’s services and its differentiators to other well-known charitable organisations. This will highlight the fundraising need for serving soldiers, veterans […]
Aunt Bessie’s has appointed Initials as its shopper marketing agency. Following a competitive pitch against four undisclosed agencies, Initials will be handling shopper marketing across the Aunt Bessie’s brand. The appointment is part of a wider strategic shift by Aunt Bessie’s to give more focus to shopper marketing. Initials was selected in part thanks to […]
Fixed-fee estate agency YOPA has appointed global media agency The Specialist Works (TSW) to handle its media planning and buying account. The agency pitched against Maxus, Mediavest and the incumbent Vizeum. The pitch was managed by marketing analytics experts Ebiquity. YOPA needed a nimble agency to deliver both value and accountable results. YOPA were attracted […]
The Market Creative has strengthened its team with a planning director as well as two new starters. Gemma Sheridan joins the marketing agency with 12 years experience from working with a wide range of brands globally from M&S to Nissan. She previously held a Head of Strategy role at Refinery. In the newly created position […]
Agency Full Fat’s festival line-up includes: Field Day- Victoria Park, June 3rd, Tinie Tempeh’s Disturbing Ibiza- 9thJuly- 8th September, Ushuaia Ibiza, Mighty Hoopla- 4th June, Victoria Park and Gala 28th May 2017, Brockwell Park, London. The addition of these brands to the Full Fat roster further highlights the agency’s position at the forefront of the […]
The Market Creative beat off two other agencies to win a major new marketing contract with Aggregate Industries. The three-year deal will see The Market Creative take the lead on creative design services for the company, which is a leading UK manufacturer and supplier of construction and building materials. Responsible for Aggregate Industries’ brand strategy […]
Adare International has been awarded a contract by Coca Cola European Partners (CCEP) to provide promotional goods and print across their entire European network covering Germany, Spain, Portugal, Iceland, GB, France, Belgium, Netherlands, Norway & Sweden. Adare has supplied marketing goods to CCEP in Northern Europe since 2011. This new contract award represents a potential […]
Advantage Smollan Limited has announced its pending acquisition of Combera Group GmbH. Combera is a specialist in outsourced sales, merchandising, auditing, activation and engagement with operations in 13 European countries and a partnership network that extends to many more. The completion of the acquisition is subject to customary closing conditions, including receipt of all necessary […]
Splendid Communications has won ibis, AccorHotel’s economy hotel chain, via a competitive pitch process. The agency will manage the press office for ibis, ibis Styles and ibis Budget and deliver content creation for the ibis UK social channels. The team will be helping to generate brand awareness through creative campaigns bringing to life the brand’s […]
CSM Sport and Entertainment has announced a global reorganisation of its individual agencies under a single, unified brand presence – CSM. CSM was formed, in 2011, from a collection of agencies with a depth of capabilities, expertise and experience in multiple disciplines that has grown to include 26 offices in 18 countries with over 800 […]
Hastings Direct has appointed media agency The Specialist Works to handle its UK media planning / buying, as well as digital agency Roast for PPC and SEO. The agencies were appointed after a comprehensive pitch process that included agency brands from several global networks including the incumbent, RAPP which will still provide creative and production […]
Harrix Group, which owns events organiser Wicked Student Nights and staffing agency StreetPR, is reinforcing its position in the youth marketplace with the acquisition of 10-year-old funk, rock and soul night specialist Itchy Feet. The Itchy Feet purchase will give Harrix Group’s events division a potential reach of 1.5 million students in 25 university towns […]
Red Marlin will manage the UK launch of De Bowers’ new product for the classic car market, the De Bowers motor file, as well as conducting ongoing media relations and digital activity. “The De Bowers motor file is an innovative product designed to set a new industry standard in formalising the way in which a […]
Hope&Glory agency will work alongside Deliveroo’s in-house team to deliver a series of brand campaigns. Deliveroo was founded in 2013 by William Shu and Greg Orlowski and now works with over 16,000 restaurants, as well as over 20,000 riders. Headquartered in London, the brand has a presence in more than 70 cities across the UK. Kate […]
Brand experience agency 2Heads has expanded its UK team in response to a number of new business wins. In the last two financial years to July 2016, the agency has grown turnover by over 50% to an all time high of £16.5m ($20.3m) as a result of new business growth. Wins from new and existing […]
The&Partnership has expanded its agency portfolio with the launch of a new brand experience agency, Muster. The WPP-backed agency group has brought in Tom Rutter and Alec Braun, formerly joint managing directors at Engine’s Slice, to help it launch an integrated live events agency “aimed at bringing brands and people together through unmissable experiences”. Braun, […]
Blackjack Promotions has acquired Irish company Casey Recruitment, based just outside Dublin. Founded in 1998 by managing director Mary Kelly, Casey Recruitment is Ireland’s leading provider of temporary and permanent staff to Ireland’s retail industry, with a particular focus on luxury brands and the travel retail sector. Current clients include L’Oréal, William Grants and Estee […]
London based creative agency Duke, has been awarded the above the line (ATL), out of home (OOH), digital and social media business for Foxy Bingo and Casino. The agency won the account following a four-way competitive pitch. The business is worth an estimated £7m. Duke has been briefed to take the creative campaign to the next […]
Asda has chosen Mischief as its retained consumer PR agency for food and drink, following a competitive pitch. The work will include strengthening positive perceptions around Asda’s own brand quality, value and innovation, as well as implementing creative seasonal consumer campaigns. Charlotte Cool, Asda’s vice president corporate affairs, said: “Both Mischief’s retail credentials and creativity […]
Joe Lamb, a former Edelman media expert, has created a PR and media agency that specialises in helping brands and individuals engage with Millennial audiences. Bouncy Castle London is a full service consumer PR and media agency that creates comms strategies for clients and individuals within FMCG, sport and entertainment. With over ten years PR […]
Award-winning private learning centre, Explore Learning, has appointed marketing agency, Team Eleven, to develop its communication strategy for 2017 and beyond. Team Eleven has been tasked with reviewing Explore Learning’s brand positioning and developing and articulating the strategic vision into a wider comms strategy in 2017. Team Eleven will create a manifesto for the business […]
TRO has been appointed by BMW and Mini to deliver the brands’ experiential campaigns at Goodwood Festival of Speed for the next two years. TRO won the business following a competitive pitch to design and deliver experiential activations at the landmark event on the automotive calendar, which sees over 200,000 attendees visit over three days. […]
Experiential Agency Undercurrent marks third year of 40%+ YOY turnover growth by launching two new agency propositions and purchasing brand and product launch stunt agency, House of Experience. In 2016 the Undercurrent Group grew from 18 to 35 staff, showed strong team and client retention and secured new long term accounts. Wednesday 7th December sees […]
Hovis has appointed the experiential agency Hot Pickle as the strategic partner for experiential in 2017. Following the success of experiential campaigns on the Soft White and Best of Both ranges in 2016, Hovis plans more investment in the channel. The activity will consist of a fully integrated multi-‐agency campaign with experiential at its core. […]
Global media company A+E Networks has appointed 2Heads to deliver its presence at MIPCOM, the global market for entertainment content, following a competitive tender. Working in close partnership, the teams at 2heads developed a collaborative creative concept for the event, including an interactive central hub, a stylish terrace lounge and a series of collaborative meeting zones, […]
The Market Creative has been appointed by British Ceramic Tile to provide insight, marketing strategy and communications services. The appointment followed a two-way pitch and sees the agency take over from Brown Dog. The Market Creative is initially working on a consumer insight project, which will inform the brand strategy and ongoing marketing activity. Sue […]
Freeman has joined the International Congress and Convention Association (ICCA), a global community and knowledge hub for the international association meetings industry, representing more than 1,000 specialists in organising, transporting and accommodating international meetings and events. The Freeman ICCA membership provides a unique opportunity for the company to gain insights on key international meetings and […]
Perfetti Van Melle UK has announced the appointment of Maxus as its lead media agency. Maxus won the account following a competitive four-way pitch that included the incumbent agency. The account is worth £4 million in billings. The Maxus appointment covers the entire Perfetti Van Melle brand portfolio, including: Mentos, Mentos Gum, Chupa Chups, Fruittella […]