Marketing and PR agency Agent42 EMEA have announced they have been chosen by games giant SEGA Europe to be part of some of the biggest news in the world of gaming this year.
Sports Interactive and SEGA Europe have agreed a licensing deal with the German Bundesliga – the league with the highest average stadium attendance worldwide, and Agent42 have won the brief to promote the new game at Gamescom in Cologne.
Sports Interactive’s game will be back on sale in the German market, with a German language version and featuring for the first time the official DFL Bundesliga license including the top league and players in Germany and the German national team.
Agent42 are creating an immersive experience at Gamescom, where top industry players and fans congregate each year.
The award-winning agency is building a fully immersive stand that will transport visitors into the shoes of a top-ranking football manager to recreate the realistic experience of the game – the closest thing to being a real football manager.