News Tag Archives: Digital

Showpad introduces unified sales enablement platform

Global sales enablement leader Showpad, has launched the Showpad Sales Enablement Platform, which unifies sales content, training and coaching into a single, powerful platform designed for the modern seller. With the launch of this platform, Showpad combines interactive selling experiences with industry-leading sales training and coaching to empower the modern seller to engage with buyers as […]

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McDonald’s asks customers, ‘Peely Peely?’ to kick off annual Monopoly game by Leo Burnett London

Creative agency Leo Burnett London and McDonald’s have launched a new finger wiggling advertising campaign called ‘Peely Peely’ to announce the return of the annual Monopoly promotion. With a shared ambition to make the Monopoly game more famous than ever – Leo Burnett London developed a campaign to compel more and more people to get […]

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News Tag Archives: Digital

Digital Marketing Institute awards transformational brand programme to venturethree

Digital Marketing Institute (DMI), the global standard in digital marketing professional learning and certification, has awarded its rebrand programme to venturethree. The project comes as DMI continues its aggressive international expansion. DMI aims to further differentiate its offering and elevate its leadership positionwith global organisations that are seeking to become stronger and more competitive in […]

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Brandwidth and Toyota GB enable customers to ‘see inside’ C-HR model with new hybrid Augmented Reality experience

Brandwidth, the digital agency which specialises in providing practical innovation, has  announced the launch of a new Augmented Reality experience for Toyota GB, which enables customers to ‘see inside’ the carmaker’s C-HR model. The new Toyota Hybrid AR application uses Augmented Reality technology and objective recognition software to overlay graphics of the inner workings of the Hybrid drivetrain onto physical […]

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Jack Morton and Ericsson bring people closer to 5G at MWC

  Ericsson is helping people get closer to 5G by bringing to life its innovative work at the forefront of this industry at MWC.   Jack Morton Worldwide has worked with Ericsson, as its global experiential partner, to create the experience at this, the world’s premiere mobile industry gathering. This is the 11 th consecutive year in which Ericsson and […]

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Jack Morton creates immersive MWC experience with Sony Mobile

  Jack Morton was appointed by Sony Mobile to create its experience at Mobile World Congress (MWC). The brand and agency have worked together at the event for nine consecutive years. MWC, the premiere mobile industry gathering, takes place at Fira Gran Via, Barcelona from the 25 th to the 28 th February. At this year’s MWC, Sony Mobile […]

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Ocean and AGS Airports introduce Scotland’s Number 1 digital screen

Ocean Scotland and AGS Airports have launched Scotland’s number one advertising tower on the country’s busiest road which connects the nation’s two biggest cities. The double-sided advertising screen will deliver more than two million impacts a fortnight as motorists and their passengers travel in both directions along the M8 motorway corridor between Glasgow and Edinburgh. […]

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HoloMe brings AR to the catwalk

HoloMe invited fashion-lovers around the world to attend London College of Fashion’s Womenswear Fashion Show. HoloMe implemented its AR technology to live stream the London College of Fashion’s runway collection, bringing the live fashion event to users across the globe. HoloMe has been working to innovate and fine tune its technology to keep redefining boundaries. […]

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Lego Wear and Snap Inc launch AR store with nothing in it

The pop-up lets guests step into a shoppable AR experience on Snapchat, as it launches a limited-edition Lego Wear clothing line for adults. Kabooki, the company behind the Lego Wear license, is launching a limited edition collection for adults, at a playful pop-up in London – a shop with nothing inside it except a Snapcode – […]

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Digital agency launches “Days of the Year” Calendar to help brands create piggybacking content and campaign ideas

For the third year running, digital agency 10 Yetis has researched and created a comprehensive ‘Days of the Year’ calendar that enables brands and other agencies to create reactive content and campaign ideas. Compared to 2018, the 2019 calendar has seen around a 20% increase in days that can be celebrated. The printable calendar helps […]

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Studio Blvd reflects the changing face of families in the Spring / Summer 2019 campaign for River Island

  River Island will celebrate the diverse faces of the modern family in its new SS19 campaign created by integrated agency Studio Blvd. The #ThisIsFamily campaign celebrates the diversity of families, while challenging the notion of what ‘family’ means in 2019. It follows in the footsteps of Studio Blvd’s ‘Labels are for Clothes’ campaign for […]

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Digital platform helps return shoppers to the high street

Following a successful pilot in the north west of England, where 1.4 million pages of local high street offers and events were viewed, a national version Offigo has now gone live. The digital platform seeks to increase spend and footfall in the retail and hospitality sector by bringing the ‘high street’ online and enabling customers […]

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Mrs Crimble’s to cause a stir on social media with Topless Baker partnership

Mrs Crimble’s, the gluten-free brand owned by Wessanen UK, has announced a partnership with digital influencer, the Topless Baker, on a social media campaign that aims to introduce more cake lovers to free-from bakery. Through his Topless Baker social channels, Matt Adlard – a self-taught baker – shares his  homemade creations with his many  followers. […]

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Southampton becomes Ocean’s 12th city win

Premium out-of-home media owner Ocean has won an exclusive long-term contract with Southampton City Council to provide a 100 percent roadside, city centre large format advertising screens solution to the city. Following a competitive tender, Ocean will replace and upgrade the council’s existing roadside billboards with enhanced digital screens designed to grow council revenues, drive […]

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Gumtree and Fold7 encourage us to connect with our neighbourhood in new campaign

Gumtree and Fold7 have launched their latest campaign ‘The Neighbourhood’s Good’, which encourages people to shop locally by focusing on the similarities between people in their local areas, and how the brand enables them to find things they need or would like to sell in their very own community. It plays up Gumtree’s greatest strength: […]

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Noise cancelling dog kennel keeps canine friends happy at Christmas

  An estimated 45 per cent of dogs in the UK show signs of fear when they hear fireworks – causing distress to owners and their families over the festive period. One possible answer could be a noise-cancelling kennel that uses similar technology to that found in cars and headphones to protect sensitive canine ears […]

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Dare launches platform that transforms offices into handbell choirs

Dare presents: Slay Bells from Dare on Vimeo. Experience, brand and engineering company Dare is putting a twist on the traditional Christmas this year with the launch of its interactive web app, SlayBell. Visitors to thisisxmas.com are encouraged to group together with friends and colleagues to form a handbell choir, using nothing but their phones. […]

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Coca-Cola counts down to Christmas through out of home advertising

Kinetic is teaming up with Coca-Cola and MediaCom to paint Ireland red this Christmas season. The team is working closely with creative agency Hogarth and Digital Out of Home production specialist, DOOH.com, to spread the Christmas spirit through Coca Cola’s  creative and innovative Out of Home campaign, which will be officially launched on 15th December at the […]

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Liverpool One lights up Chavasse Park

  Thousands of visitors watched the illumination of a specially-commissioned light spectacular in Liverpool One’s Chavasse Park as the finale of a city centre-wide celebration on November 16 to officially begin Christmas in Liverpool. Developed by local artist, Mark Robinson, whose previous works have been displayed at Glastonbury Festival, the Polaris: Dare to Dream light installation […]

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Gumtree joins forces with The British Heart Foundation to promote the charity’s pre-loved furniture and homeware

For the first time, Gumtree will list charity store items to help raise funds for lifesaving heart research The British Heart Foundation (BHF) and Gumtree, have  partnered up to promote the wide range of items on sale in BHF’s nationwide furniture stores. The partnership marks the first time that Gumtree, which has over 16 million […]

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National AIDS Trust and St Luke’s Communications #RockTheRibbon with DOOH

  The National AIDS Trust will use World AIDS Day on Saturday, December 1 to imbue its signature red ribbon symbol with a brilliant and original sense of positivity and spirit using the latest digital out-of-home (DOOH) technology. Created by St Luke’s Communications, Rock the Ribbon will harness Ocean’s fibre powered infrastructure to transform people […]

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Media agency UM launches experiential activation for Sorel at Elle Weekender

Footwear brand Sorel is working with media agency UM to build awareness of its latest ranges at this year’s Elle Weekender event, which takes place at the London Saatchi Gallery from 30th November to 2nd December. Sorel will host an experiential brand activation at the event that attracts around 5,000 fashion conscious attendees. Members of […]

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Boys+Girls, Three, and Samsung bring loved ones together this Christmas

Reservations for this fully complementary dining experience were made online at TheConnectedRestaurant  by families separated between the two cities. Demand was exceptionally high, with enough table requests to fill the four day pop up for three months straight. Combining the latest Samsung technology with Three’s high-speed network, the two halves of the table will seamlessly connect […]

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Social Vend creates interactive Mulberry installation

For Mulberry’s 2018 Christmas campaign #MulberryLights, Social Vend were enlisted to produce an interactive consumer experience, designed to reward participation, amplify social engagement and capture data. First the Social Vend machine is loaded with Mulberry gifts, including £1,000 gift vouchers, purses and scarves. Visitors to Mulberry stores can have a shot at winning some of […]

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Costa Coffee and Barclaycard launch contactless reusable Clever Cup

Available in Costa Coffee stores this November, the Clever Cup harnesses contactless payment technology to turn customers’ reusable coffee cups into a fast and convenient way to pay. Powered by bPay by Barclaycard technology, Clever Cup users can track their spending, top up their balance, and take control to block or cancel the contactless payment […]

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New ad platform Bagboard partners with 2,000 retailers to change OOH landscape

New eco-friendly advertising platform, Bagboard, has signed up more than 2,000 London-based retailers ahead of its official launch next year. These include boutique cafés and stores, alongside well-known independents associated with Nisa, Londis and Costcutter. Bagboard distributes premium paper bags featuring advertising creative to independent retailers. The bags, which are free to consumers, are heavyweight […]

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Severn Trent and Because celebrate ‘Wonderful Water’ with imaginative VR roadshow

Severn Trent has kickstarted an immersive digital, virtual and experiential roadshow that will use virtual reality to engage children. The creative campaign sees the utility company partnering with Minecraft to excite and engage youngsters. The Wonderful Water Tour – which has just begun in Nuneaton – aims to visit every primary school in the Severn Trent region in the […]

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New online facial tracking experiment determine if Brits are driven by experiences or material wealth

 A pioneering online experiment has launched in the UK to help Brits understand what they value most- experiences or material wealth. The free online test devised by San Miguel uses smartphone and desktop webcams to track users’ reactions to a bespoke video which includes images ranging from private jets and yachts, to vast, beautiful landscapes […]

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Retailers look to Yext to provide brand and customer content

High street brands Schuh, Hunkemöller and Evans Cycles have chosen to work with Yext. Yext provides a platform for businesses to centralise and structure their store information and brand knowledge, to publish this accurately and consistently across the touchpoints which consumers use to discover local products and services. Schuh, the branded shoe stockist, with 118 […]

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Play places AR at fingertips of shoppers with world’s first digital nail trial for OPI

  Play, the strategic retail design agency specialising in the design and production of branded retail units, retail spaces and shopper experiences, has delivered the world’s first digital nail trial, placing augmented reality (AR) at shoppers’ fingertips to boost sales for leading nail laquer brand OPI. Play designed, created and delivered the innovative free-standing units (FSU) with […]

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Häagen-Dazs trials geo-targeted delivery service in central London

Häagen-Dazs is the first ice-cream brand to move into automated product delivery with its new mobile e-commerce technology ‘Häagen-Dazs NOW’. The service enables ice-cream to be ordered and delivered into the hands of consumers when out-and-about by using an innovative combination of proven mobile technologies.  The brand trialed the service on Friday, 7 September 2018, offering […]

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L.K. Bennett appoints Threepipe to drive further UK Growth

Following a competitive pitch, L.K. Bennett, the British affordable luxury brand, has appointed Threepipe as its sole paid search and SEO agency to deliver further growth for the business. Threepipe will use its audience centric approach combined with LK Bennett’s rich customer data to drive efficiencies and grow the retailer’s loyal base. The partnership will support […]

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Jaguar partners with Dua Lipa to launch integrated campaign

Jaguar has announced a collaboration with singer-songwriter ,Dua Lipa, to launch an  integrated brand-building programme across Europe. The long-term, pan-European programme, will be rolled in over 15 markets across Europe including France, Germany, BeNeLux, Italy and Spain, and celebrates the brand’s SUV models, the Epace,F-Pace and all-electric I-PaceE. It kicks off with The Pace: Season One […]

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M&C Saatchi and Havana Club take to the streets in new brand push

M&C Saatchi London and Pernod Ricard’s Havana Club have developed a new global communication strategy for the Cuban rum brand spearheaded by the idea ‘Cuba Made Me’ that aligns the brand with Havana’s raw street culture.  The campaign is designed to attract a new breed of young urban rum drinkers across Europe. Launching in Germany […]

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Pioneer Group showcases new technologies at RDSE

AV and IT installation experts, Pioneer Group, are showcasing a range of interactive technologies at RDSE 2018, where visitors can be immersed in a high-end l experience whilst browsing the future of digital signage. These include technology from global leaders in computer vision intelligence; Admobilize, which identifies audience by gender and age, providing real time […]

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Primesight celebrates 100 InLinks

Primesight  has reached its latest milestone of deploying 100 InLinks across the UK, providing advertisers with the opportunity to reach an estimated 36 ½ million impacts in two major UK cities through 200 digital screens. In eight months, InLinks have showcased over 35 campaigns with key brands such as Facebook, The Guardian, O2, Bulmers, Barclays, […]

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Oreo dispenses cookies from interactive digital poster

Oreo has launched an out-of-home campaign across London to drive purchase and participation in its 2018 Great Oreo Cookie Quest promotion. The focal point of the OOH campaign is a specially built, interactive digital poster within a fully wrapped bus shelter on London’s New Oxford Street.  It offers passers-by the opportunity to find hidden cookies […]

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Ebay launches weather-driven digital OOH campaign

eBay has launched a colourful nationwide digital out of home (DOOH) drive designed to bring the online retailers  product lines to life. Popular springtime pursuits and product lines are aligned to real-time weather conditions in a UK-wide campaign that spans transit, retail and roadside environments and runs until the 8th April. The campaign taps into those […]

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Undercurrent promotes O2’s #FollowTheRabbit campaign

Undercurrent were challenged by O2 to design and bring to life an ‘O2 portal’ as part of a new ATL campaign promoting O2’s association with live music. Over the past year O2 have looked to capitalise on their live event platform, encouraging customers to #FollowTheRabbit in order to gain access to huge events nationwide. Undercurrent’s […]

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Persil UK and MullenLowe London champion outdoor play whatever the weather

Persil UK is encouraging families in London to get outdoors come rain or shine.  Real-time weather data will trigger content on one of Ocean Outdoor‘s premium full motion screens, instantly directing families to their closest source of outdoor fun. Get Out Here is powered by Persil’s commitment to get families outdoors and embrace dirt.  Surprising consumer […]

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TeamHaven launches dashboard reporting tool

  In addition to the Quick Charts and Picture Galleries, TeamHaven has added a new dashboard reporting tool to their offering which allows users to easily add and customise the reports they wish to add to their dashboard. Users can add new reports, select their size and add the required groupings by rows and columns. […]

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UKTV’s transforming billboard haunts the public ahead of Celebrity Haunted Mansion launching on W

UKTV Celebrity Haunted Mansion from Grand Visual on Vimeo. UKTV’s entertainment channel, W , is using disruptive scare tactics to build anticipation for new reality TV show Celebrity Haunted Mansion. With the show filming in what is said to be one of the UK’s most haunted buildings, revealed on the day of transmission, the sense of fear will be […]

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Gordon’s Gin offers G&T’s to Londoners affected by train delays

Following a month of strikes, delays and another spike in train fares, Gordon’s Gin has launched a service that can reward delayed rail passengers with either a half price or a free Gin & Tonic. The service – called #YayDelay – uses an intelligent algorithm to monitor real-time train delays and tweets containing #YayDelay in order to […]

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Hootsuite announces scheduling and publishing for Instagram

Hootsuite, the  social media management platform, has announced a deeper integration with Instagram, providing Hootsuite customers direct scheduling and publishing on Instagram through the Hootsuite dashboard. “Scheduling and publishing of Instagram content has been the number one request for our 16 million customers,” said Ryan Holmes, CEO of Hootsuite. “Now, they can manage large volumes […]

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Yoti and Jägermeister team up to sell alcohol responsibly

Yoti is working with Jägermeister to promote responsible alcohol sales – and helping people check out faster at the Jägermeister pop up shop in Soho using their ID, on their phone. Jägermeister will sell a range of merchandise and personalised gifts for its fans at a pop up shop at the award winning, independent station Soho […]

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bigdog launches ‘Prize Burst’ Facebook Live giveaway for Sky Bingo

Full-service, integrated advertising and marketing agency, bigdog, today announces plans for the next Sky Betting and Gaming Facebook Live prize giveaway. The activity, taking place Wednesday  13th December, marks the first time Sky Betting and Gaming has partnered with Amy Nickall – presenter, entertainment journalist, parenting author, children’s entertainer and interviewer. Amy was previously the […]

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The Sun fires up I’m a Celebrity excitement with OOH campaign

The Sun has launched a nationwide digital Out-of-Home campaign that will be updated with headlines about I’m a Celebrity, Get Me Out of Here! as the latest series of the hit reality show builds towards its finale.   Kinetic has co-ordinated the campaign in conjunction with Pulse Media and DOOH.com on behalf of News UK, publisher of The Sun, to amplify […]

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Dublin becomes ultimate Christmas party destination with Because

The heart of Dublin city centre has been transformed into a festive wonderland with the official launch of Ireland’s first-of-its-kind Christmas party venue, which officially opened its doors to the public with a launch night on Thursday 30th November. Après Dublin is a new experiential initiative from  Because delivered with event brand partner Coors Light. The […]

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News Tag Archives: Digital

News Tag Archives: Digital

Landsec launches shopping portal

Landsec has announced a new retail portfolio innovation with the launch of an online shopping portal trial for Bluewater, Europe’s leading retail and leisure destination. Featuring over one million items from Bluewater’s retailers, the new portal provides guests with the opportunity to conduct research on particular products or product categories, seek alternatives and, ultimately, to purchase […]

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News Tag Archives: Digital

Provision Events ‘Putt’ On a Show at the Eiffel Tower

As the excitement builds around the ‘Year to Go’ Ryder Cup celebrations, the French Golf Federation has brought inProvision Events (PVE) to get visitors to the Eiffel Tower in the mood for the big event in 2018. With the ‘Year to Go’ celebrations headlined by the  sight of team captains Thomas Bjorn and Jim Furyk […]

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Landsec switches Piccadilly Lights on

On October 26, Piccadilly Lights were switched back on after a nine month period of renovation. A display of colours, which were sponsored by members of the public as part of a fundraising campaign for Barnardo’s, was the first image to appear on the new screen.    Landsec, the owner of Piccadilly Lights, has replaced […]

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Urban Airship Unveils mobile wallet marketing solution

Urban Airship has announced the availability of Adaptive Pass Management for Urban Airship Reach, the company’s mobile wallet marketing solution. Adaptive Pass Management will allow marketers to create tailored mobile wallet passes for each customer and orchestrate automated, in-the-moment pass content updates and lockscreen notifications. According to Deloitte, smartphones are the most popular device for all […]

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B&B studio delivers rebrand for Genius

Genius Gluten Free has launched a new brand identity across its range, with design from London-based B&B studio. As the Free-From category moves further into the mainstream, B&B studio has reasserted the brand’s position as an established industry leader with a refreshed identity, now being rolled out in the UK and USA. Whilst maintaining colour-coding […]

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Nepa helps Elkjøp to capture sales opportunities

The home electronics retailer and one of the biggest media buyers in the Nordics, Elkjøp is relying heavily on their advertising investments to deliver ROI. Nepa has been entrusted to help Elkjøp drive more sales to their business by identifying and recommending strategic changes in their brand- and communication activities. The rapid digitization brings about […]

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Fanomena introduces a new era of lead capturing & qualification technology

Fanomena, the makers behind eventbaxx, have launched Hileadzz, their second event technology solution to enter the fairs and trade shows exhibitor market. Over the past nine months the team developed a solution hands on with the insights and feedback from leading companies in the field of digital lead generation on fairs and trade shows. Marc […]

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intu pilots virtual reality with Emoji characters

A pilot scheme is testing whether virtual reality leisure experiences could soon become commonplace at intu’s 14 shopping centres across the UK. The owner of some of the country’s most popular shopping and leisure destinations has launched its first paid-for virtual reality experience at three shopping centres over August where customers can interact with characters […]

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Havaianas teams up with Ambient to target festival goers at Boardmasters

For the second year running, Havaianas has appointed Ambient’s staffing team to promote the brand at Boardmasters Festival, taking place this weekend. Teams of brand ambassadors in full Havaianas attire and equipped with branded lilos, will be roaming the festival area on Fistral Beach with the aim of driving traffic to the local store. Customers […]

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Ford takes advantage of Primesight and RadiumOne collaboration

Ford is the first brand to take advantage of a combined offering between Primesight and RadiumOne that integrates out-of-home and mobile advertising so that advertisers can target people based on both their location and their content sharing behaviour. Ford is promoting its new Fiesta.  Whenever the target audience comes within a certain distance of a […]

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Brand experience agency joins forces with VR content specialist

Brand experience agency Ralph Creative and Kuju, a full service Virtual Reality (VR) and Augmented Reality (AR) content specialist, have teamed up to offer a one-stop-shop for creating groundbreaking VR and AR experiences across any platform. The announcement follows their earlier co-production of a music remix experience for Grammy Award winning duo The Chainsmokers and […]

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The Gate London records ad on world’s biggest slide for Chiltern Railways

Full service advertising agency, The Gate London, part of MSQ Partners has launched its new summer campaign for Chiltern Railways, featuring a radio advert recorded at the ArcelorMittal Orbit, home to the world’s biggest slide. The advert forms part of a wider campaign to promote Chiltern’s Family Travelcard, and features a 30-second clip of a […]

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News Tag Archives: Digital

WCRS and Born Free make a splash with DOOH campaign for World Orca Day

International wildlife charity the Born Free Foundation marks World Orca Day on July 14 with an integrated campaign which sees Ocean Outdoor’s spectacular large format full motion out of home screens transformed into virtual tanks. Conceived by WCRS, a winner of Ocean Outdoor’s annual digital creative competition, #TankFree uses CGI technology and visual effects from […]

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YR Live activate on the YouTube Beach at Cannes Lions Festival

The annual 64th International Festival for Creativity is live from Cannes from June 17th-24th 2017. Celebrating creativity, experts in communications, marketing, entertainment design and tech are in Cannes to find out where the industry is heading and see stand-out creative work awarded at the event. A Lion is recognised the world over as the ultimate […]

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intu and Ocean Outdoor partnership to engage Nottingham shoppers with giant digital screen

Shopping centre owner intu has teamed up with premium out of home media owner Ocean Outdoor to launch Nottingham’s largest digital advertising screen that will engage shoppers in Nottingham with content tailored to their consumer profile. The Nottingham One screen at the entrance to intu Victoria Centre will use innovative audience recognition cameras to identify […]

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Smart LED delivers full AV fit-out to second Missguided retail store in Bluewater

After delivering a highly-effective LED installation for Missguided’s flagship Westfield Stratford store in November 2016, Smart LED has once again pushed boundaries and delivered an installation of full digital signage for Missguided’s new Bluewater shopping centre store. Originating as an online retailer, Missguided launched their first highly-anticipated flagship store at the Westfield Stratford City shopping centre […]

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ARworks creates augmented reality board game for Milka

  ARworks have developed an engaging augmented reality based application for confectionary brand, Milka. As part of their spring campaign, ARworks built an augmented reality board game in the centre of Budapest to engage with Milka fans of all ages. The game, A Tour in the Alps, combines a real life board game and a specially […]

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Projection Artworks installs interactive poster-mapping spectacular for BT Sports at UEFA Champions League Final

BT previously announced its plans to once again make this season’s UEFA Champions League Final the ultimate viewing experience and available to all on TV, online and in 360-degree virtual reality.  To add to the spectacle in Cardiff and virtual engagement across the UK, Projection Artworks and BT Sport  teamed up to build a giant […]

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Stage One Tech Incubator backs 3D printing with Fluxaxis company launch

UK companies can now explore the potential of digital manufacturing using 3D printing, 3D scanning, CNC machining and 3D design, following the launch of Fluxaxis, a bleeding edge £1m+ start-up incubated by creative manufacturer Stage One. Intent on redefining the ‘future of making’ with the world’s most sophisticated suite of technologies, Fluxaxis can 3D print […]

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CSM appointed by Jaguar MENA for Dubai Opera remit

CSM has been appointed to manage Jaguar’s new partnership with Dubai Opera; Dubai’s first multi-format performing arts theatre. Jaguar has signed a three-year strategic partnership with the  venue to celebrate ‘The Art of Performance’. The collaboration with Dubai Opera gives Jaguar a stage on which to continue to deliver unforgettable sensory experiences for which the […]

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BeBop Sensors announces Marcel Modular Data Glove solutions for virtual reality OEMS

    BeBop Sensors has launched BeBop Sensors-designed Marcel Modular Data Gloves for OEMS in the Virtual Reality/Augmented Reality markets. Designed for accurate control and navigation in VR/AR environments, the BeBop Data Gloves are available to OEMs in 5, 10, and 14 sensor versions. The data gloves provide haptic feedback and sense knuckle and abduction […]

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Suzuki and the7stars support Ignis launch with Channel 4 ad break innovation

the7stars has forged a new partnership for Suzuki together with Channel 4 and content agency The Outfit, in order to appeal to a younger audience in support of the manufacturer’s latest model, the Suzuki Ignis. Launching across TV and digital, the creative campaign #IgnisAdventure has been filmed in the style of a mini content series […]

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Flashmat launches new technology for next generation photo booths

Flashmat has launched new features to bring its modern photo booth functionality to the UK. Flashmat operates over 150 photo experiences across Europe per month including store pop-ups, trade fairs and festivals. Flashmat’s new technology helps brands to utilise the latest trends in selfie and digital photography – the booths can create GIFs, record video […]

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Škoda UK launches dynamic digital OOH campaign celebrating the new Kodiaq

Skoda Kodiaq- Dynamic DOOH from QDOT on Vimeo.   Škoda UK has launched a digital Out of Home campaign for the all-new Škoda Kodiaq SUV. The activity forms part of Škoda’s new brand push ‘Driven by Something Different’ and highlights the importance of taking time out every day to reconnect with what really matters. The […]

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VRTogether platform launches

VRTogether, a nonprofit initiative, has launched the platform with the aim of encouraging VR for the greater good. Rather than finance projects –  in the first initiative of its kind – VRTogether brings together a community of people to leverage this medium to effect change. Via the website, which has similar functionality to a social […]

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PervasID launches near -100 per cent detection RFID ceiling tile reader

PervasID has announced the next generation flat ceiling tile antenna reader system, Space Ranger 9200. This game changing solution delivers the world’s first near-100 per cent accurate wide-area passive RFID detection in real time.  The result is that now retailers, hospitals and other industries can see the stock that they have throughout a store or […]

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TRO Retail takes the ‘TRO Boutique’ to the Retail Design Expo

For the second year running TRO Retail has taken up residence at the Retail Design Expo – this time bringing the bespoke “TRO Boutique” to showcase a suite of creative technologies that are transforming modern retailing. TRO Retail, a sub-division of TRO, was set-up 12 months ago with a mission to make the retail experience […]

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Wonder London brings Google to life in its largest cloud event in Europe

The largest Google Cloud event in Europe, Google Cloud Next, took place in London. Developed with independent events agency Wonder London, the two-day conference marks the start of a six-stage series spanning the continent. Google Cloud Next invites tech leaders, developers and IT decision-makers to explore the latest innovations in cloud technology, while experiencing what […]

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News Tag Archives: Digital

Momentum Instore presents new tech at RDE 2017

Momentum Instore is launching a new technology package at RDE. Bringing a connected approach to estate management, the new technology acts as a business enabler – allowing retail businesses to cut the admin and focus on the value-add. The technology combines smart data gathering with realtime reporting to automate project and business management across all […]

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News Tag Archives: Digital

Deloitte launch Heathrow’s exclusive first class immersion opportunity

digital totems that line the exclusive passenger route leading from security search directly into the first class Lounge. The cascading screens, adapted from a design originally produced by Admemori for Nice airport, create a visually stunning impact in this intimate location as passengers make their way to the lounge, fully immersing them in Deloitte’s brand […]

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News Tag Archives: Digital

FormRoom launches Fenty by Rihanna collection with immersive retail pop-up

To celebrate the launch of the ‘Fenty by Rihanna’ SS17 Collection FormRoom worked alongside PUMA to design, produce and install a series of pop-ups across the UK and Europe, at retailers including Selfridges, Offspring, JD Sports and Lifestyle Sports. Taking inspiration directly from the catwalk show, which Rihanna as Creative Director describes as ‘Marie-Antoinette at […]

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News Tag Archives: Digital

News Tag Archives: Digital

Tu at Sainsbury’s takes its fashion inspiration to the streets with a weather activated, DOOH Campaign

Tu at Sainsbury’s has taken fashion inspiration to the streets in a nationwide dynamic digital out of home (DOOH) campaign which matches latest styles to real-time weather conditions. In a fashion industry-first, the weather activated campaign promotes a range of looks from Tu’s Spring collection, which will react and change in accordance with Britain’s erratic […]

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News Tag Archives: Digital

Freeman launches digital products division in EMEA

Freeman will unveil its new EMEA-based digital event technology team at International Confex 2017, which is taking place on 1 and 2 March at Olympia London. Adam Jones, co-founder and former CEO of Showplans, has been appointed as director – Digital Products, Freeman in EMEA, overseeing the entire digital event technology portfolio. Jones heads up […]

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News Tag Archives: Digital

Fanomena GmbH and Leipziger Messe GmbH embark on two year partnership

Leipziger Messe GmbH, which, amongst others, hosts the DreamHack in Leipzig, embarked on a long-term partnership with Fanomena. Until 2018, all visitors, participants, and gamers will receive essential information about the event and offers of sponsors digitally. The DreamHack in Leipzig is the three-day gaming festival in the German speaking area. The Fanomena and Leipziger […]

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News Tag Archives: Digital

Kinetic launches first automated OOH trading platform with all major media owners in conjunction with Bitposter

Kinetic is launching an automated trading platform which brings together all major out-of-home media owners for the first time. The collaboration with Bitposter will offer an integrated trading platform to all major media owners including JCDecaux, Clear Channel UK, Primesight, Exterion Media, Outdoor Plus, Ocean Outdoor and Signature, as well other significant media owners across […]

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News Tag Archives: Digital

UK start-up creates adverts the size of sky scrapers

New start-up, Lightvert Ltd., is set to disrupt the Digital Out-of-Home (DOOH) market with a new augmented reality solution called ECHO. ECHO is a patented technology that will take advertising to new dimensions of both height and engagement, producing huge digital images that appear as if by magic to the viewer. The technology creates a […]

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News Tag Archives: Digital

BMW partners with Selfridges for sustainability initiative

BMWi has announced a partnership with Selfridges to coincide with the store’s first creative campaign of 2017, ‘Material World’, which aims to educate consumers on how people can work together for a more sustainable future in retail. BMWi represents a new understanding of premium that is strongly defined by sustainability, and as such, is a […]

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News Tag Archives: Digital

Kinetic launches KineticX to connect location-based technology start-ups with brands

Kinetic has launched KineticX, the world’s first start-up incubator focused on location advertising technologies in the Out of Home space. Recognising the increasing rate of technological advancements impacting the location and out-of-home advertising market, the programme will actively shape how brands will connect with audiences on the move well into the future while offering brands […]

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News Tag Archives: Digital

Virgin Trains launches data-driven DOOH campaign

Virgin Trains on the east coast is launching a data-driven Digital Out-of-Home campaign aimed at car drivers to remind them that there is a stress free and viable alternative. The reactive campaign automates messages based on local traffic data and vehicle recognition technology, to add relevance and context to messages that will be deployed on […]

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News Tag Archives: Digital

NexusEngage brings interactive Play to Win activation to The Oracle

As part of their ongoing Riverside redevelopment, The Oracle tasked NexusEngage with driving footfall to their restaurants in a fun and innovative way whilst also taking advantage of an empty retail unit. Following Play to Win’s previous success at West Quay, NexusEngage brought the activation to Reading’s largest shopping centre. The empty retail unit has […]

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News Tag Archives: Digital

Noonah brings 7upFree photo experience to Canary Wharf

7upFree commisioned Noonah to install a branded Magic Mirror booth at the Lumino City Ice Rink in Canary Wharf. The Magic Mirror technology is concealed behind the mirror glass of the photo-booth. The customisable camera takes full length photographs of the guests which can be both instantly printed and easily emailed to keep as a […]

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News Tag Archives: Digital

Kaon Interactive delivers industry-first B2B VR built on High Velocity Marketing Platform

Kaon Interactive has announced that brand new virtual reality experiences have been added to the Kaon High Velocity Marketing Platform. Deployed by numerous Fortune 500 companies, this platform is used to amplify their customer engagement and communicate their complex value stories in every sales and marketing environment. Kaon VR is the only B2B marketing solution available […]

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News Tag Archives: Digital

Crystal Ski Holidays encourages Londoners to #GetMoreWinter with live snow reports and ski deals in real-time DOOH Campaign

Crystal Ski Holidays has launched a DOOH campaign #GetMoreWinter, targeting Londoners with  real-time snow reports, ski package deals, and resort photos. The month-long campaign runs mid-week targeting commuters and office workers looking to stave off the post-Christmas blues by booking their next holiday. The campaign is constantly evolving, providing snow alerts for specific resorts alongside […]

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News Tag Archives: Digital

The Voice 2017 coaches surprise shoppers in Nationwide DOOH campaign

ITV, now home to The Voice UK, is kicking-off an interactive DOOH campaign to promote the show’s new coaching line-up ahead of the rebooted show’s debut on ITV. The week-long campaign domination features coaches Gavin Rossdale, Jennifer Hudson, Sir Tom Jones and will.i.am who surprise shoppers passing by large-format, Ultra HD screens in shopping centres […]

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News Tag Archives: Digital

Primesight takes cinema ‘gold spot’ advertising into the foyer with Lego

Lego is set to become the first client to capitalise on Primesight’s new ‘Primespot’ technology which takes the traditional ‘gold spot’ advertising seen on-screen before a film into the foyer, maximising exposure to the target audience. The technology will revolutionise how digital cinema advertising is sold, serving the advert exclusively for 15 minutes in the […]

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News Tag Archives: Digital

Smart LED delivers LED installation to Missguided flagship store

Smart LED, a subdivision of audio visual supplier Smart AV, has delivered a full digital signage installation for the opening of Missguided’s new flagship store. Missguided, founded by Nitin Passi in 2009 as an online women’s fashion retailer, launched its first physical store in Westfield Stratford in late Novemeber. Smart LED installed two giant 3.9mm […]

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