News Tag Archives: Digital

Häagen-Dazs trials geo-targeted delivery service in central London

Häagen-Dazs is the first ice-cream brand to move into automated product delivery with its new mobile e-commerce technology ‘Häagen-Dazs NOW’. The service enables ice-cream to be ordered and delivered into the hands of consumers when out-and-about by using an innovative combination of proven mobile technologies.  The brand trialed the service on Friday, 7 September 2018, offering […]

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News Tag Archives: Digital

L.K. Bennett appoints Threepipe to drive further UK Growth

Following a competitive pitch, L.K. Bennett, the British affordable luxury brand, has appointed Threepipe as its sole paid search and SEO agency to deliver further growth for the business. Threepipe will use its audience centric approach combined with LK Bennett’s rich customer data to drive efficiencies and grow the retailer’s loyal base. The partnership will support […]

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Jaguar partners with Dua Lipa to launch integrated campaign

Jaguar has announced a collaboration with singer-songwriter ,Dua Lipa, to launch an  integrated brand-building programme across Europe. The long-term, pan-European programme, will be rolled in over 15 markets across Europe including France, Germany, BeNeLux, Italy and Spain, and celebrates the brand’s SUV models, the Epace,F-Pace and all-electric I-PaceE. It kicks off with The Pace: Season One […]

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M&C Saatchi and Havana Club take to the streets in new brand push

M&C Saatchi London and Pernod Ricard’s Havana Club have developed a new global communication strategy for the Cuban rum brand spearheaded by the idea ‘Cuba Made Me’ that aligns the brand with Havana’s raw street culture.  The campaign is designed to attract a new breed of young urban rum drinkers across Europe. Launching in Germany […]

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Pioneer Group showcases new technologies at RDSE

AV and IT installation experts, Pioneer Group, are showcasing a range of interactive technologies at RDSE 2018, where visitors can be immersed in a high-end l experience whilst browsing the future of digital signage. These include technology from global leaders in computer vision intelligence; Admobilize, which identifies audience by gender and age, providing real time […]

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Primesight celebrates 100 InLinks

Primesight  has reached its latest milestone of deploying 100 InLinks across the UK, providing advertisers with the opportunity to reach an estimated 36 ½ million impacts in two major UK cities through 200 digital screens. In eight months, InLinks have showcased over 35 campaigns with key brands such as Facebook, The Guardian, O2, Bulmers, Barclays, […]

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News Tag Archives: Digital

Oreo dispenses cookies from interactive digital poster

Oreo has launched an out-of-home campaign across London to drive purchase and participation in its 2018 Great Oreo Cookie Quest promotion. The focal point of the OOH campaign is a specially built, interactive digital poster within a fully wrapped bus shelter on London’s New Oxford Street.  It offers passers-by the opportunity to find hidden cookies […]

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Ebay launches weather-driven digital OOH campaign

eBay has launched a colourful nationwide digital out of home (DOOH) drive designed to bring the online retailers  product lines to life. Popular springtime pursuits and product lines are aligned to real-time weather conditions in a UK-wide campaign that spans transit, retail and roadside environments and runs until the 8th April. The campaign taps into those […]

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Undercurrent promotes O2’s #FollowTheRabbit campaign

Undercurrent were challenged by O2 to design and bring to life an ‘O2 portal’ as part of a new ATL campaign promoting O2’s association with live music. Over the past year O2 have looked to capitalise on their live event platform, encouraging customers to #FollowTheRabbit in order to gain access to huge events nationwide. Undercurrent’s […]

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Persil UK and MullenLowe London champion outdoor play whatever the weather

Persil UK is encouraging families in London to get outdoors come rain or shine.  Real-time weather data will trigger content on one of Ocean Outdoor‘s premium full motion screens, instantly directing families to their closest source of outdoor fun. Get Out Here is powered by Persil’s commitment to get families outdoors and embrace dirt.  Surprising consumer […]

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TeamHaven launches dashboard reporting tool

  In addition to the Quick Charts and Picture Galleries, TeamHaven has added a new dashboard reporting tool to their offering which allows users to easily add and customise the reports they wish to add to their dashboard. Users can add new reports, select their size and add the required groupings by rows and columns. […]

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UKTV’s transforming billboard haunts the public ahead of Celebrity Haunted Mansion launching on W

UKTV Celebrity Haunted Mansion from Grand Visual on Vimeo. UKTV’s entertainment channel, W , is using disruptive scare tactics to build anticipation for new reality TV show Celebrity Haunted Mansion. With the show filming in what is said to be one of the UK’s most haunted buildings, revealed on the day of transmission, the sense of fear will be […]

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Gordon’s Gin offers G&T’s to Londoners affected by train delays

Following a month of strikes, delays and another spike in train fares, Gordon’s Gin has launched a service that can reward delayed rail passengers with either a half price or a free Gin & Tonic. The service – called #YayDelay – uses an intelligent algorithm to monitor real-time train delays and tweets containing #YayDelay in order to […]

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Hootsuite announces scheduling and publishing for Instagram

Hootsuite, the  social media management platform, has announced a deeper integration with Instagram, providing Hootsuite customers direct scheduling and publishing on Instagram through the Hootsuite dashboard. “Scheduling and publishing of Instagram content has been the number one request for our 16 million customers,” said Ryan Holmes, CEO of Hootsuite. “Now, they can manage large volumes […]

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Yoti and Jägermeister team up to sell alcohol responsibly

Yoti is working with Jägermeister to promote responsible alcohol sales – and helping people check out faster at the Jägermeister pop up shop in Soho using their ID, on their phone. Jägermeister will sell a range of merchandise and personalised gifts for its fans at a pop up shop at the award winning, independent station Soho […]

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bigdog launches ‘Prize Burst’ Facebook Live giveaway for Sky Bingo

Full-service, integrated advertising and marketing agency, bigdog, today announces plans for the next Sky Betting and Gaming Facebook Live prize giveaway. The activity, taking place Wednesday  13th December, marks the first time Sky Betting and Gaming has partnered with Amy Nickall – presenter, entertainment journalist, parenting author, children’s entertainer and interviewer. Amy was previously the […]

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The Sun fires up I’m a Celebrity excitement with OOH campaign

The Sun has launched a nationwide digital Out-of-Home campaign that will be updated with headlines about I’m a Celebrity, Get Me Out of Here! as the latest series of the hit reality show builds towards its finale.   Kinetic has co-ordinated the campaign in conjunction with Pulse Media and DOOH.com on behalf of News UK, publisher of The Sun, to amplify […]

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Dublin becomes ultimate Christmas party destination with Because

The heart of Dublin city centre has been transformed into a festive wonderland with the official launch of Ireland’s first-of-its-kind Christmas party venue, which officially opened its doors to the public with a launch night on Thursday 30th November. Après Dublin is a new experiential initiative from  Because delivered with event brand partner Coors Light. The […]

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News Tag Archives: Digital

News Tag Archives: Digital

News Tag Archives: Digital

Landsec launches shopping portal

Landsec has announced a new retail portfolio innovation with the launch of an online shopping portal trial for Bluewater, Europe’s leading retail and leisure destination. Featuring over one million items from Bluewater’s retailers, the new portal provides guests with the opportunity to conduct research on particular products or product categories, seek alternatives and, ultimately, to purchase […]

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News Tag Archives: Digital

News Tag Archives: Digital

Provision Events ‘Putt’ On a Show at the Eiffel Tower

As the excitement builds around the ‘Year to Go’ Ryder Cup celebrations, the French Golf Federation has brought inProvision Events (PVE) to get visitors to the Eiffel Tower in the mood for the big event in 2018. With the ‘Year to Go’ celebrations headlined by the  sight of team captains Thomas Bjorn and Jim Furyk […]

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Landsec switches Piccadilly Lights on

On October 26, Piccadilly Lights were switched back on after a nine month period of renovation. A display of colours, which were sponsored by members of the public as part of a fundraising campaign for Barnardo’s, was the first image to appear on the new screen.    Landsec, the owner of Piccadilly Lights, has replaced […]

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Urban Airship Unveils mobile wallet marketing solution

Urban Airship has announced the availability of Adaptive Pass Management for Urban Airship Reach, the company’s mobile wallet marketing solution. Adaptive Pass Management will allow marketers to create tailored mobile wallet passes for each customer and orchestrate automated, in-the-moment pass content updates and lockscreen notifications. According to Deloitte, smartphones are the most popular device for all […]

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B&B studio delivers rebrand for Genius

Genius Gluten Free has launched a new brand identity across its range, with design from London-based B&B studio. As the Free-From category moves further into the mainstream, B&B studio has reasserted the brand’s position as an established industry leader with a refreshed identity, now being rolled out in the UK and USA. Whilst maintaining colour-coding […]

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Nepa helps Elkjøp to capture sales opportunities

The home electronics retailer and one of the biggest media buyers in the Nordics, Elkjøp is relying heavily on their advertising investments to deliver ROI. Nepa has been entrusted to help Elkjøp drive more sales to their business by identifying and recommending strategic changes in their brand- and communication activities. The rapid digitization brings about […]

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Fanomena introduces a new era of lead capturing & qualification technology

Fanomena, the makers behind eventbaxx, have launched Hileadzz, their second event technology solution to enter the fairs and trade shows exhibitor market. Over the past nine months the team developed a solution hands on with the insights and feedback from leading companies in the field of digital lead generation on fairs and trade shows. Marc […]

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intu pilots virtual reality with Emoji characters

A pilot scheme is testing whether virtual reality leisure experiences could soon become commonplace at intu’s 14 shopping centres across the UK. The owner of some of the country’s most popular shopping and leisure destinations has launched its first paid-for virtual reality experience at three shopping centres over August where customers can interact with characters […]

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Havaianas teams up with Ambient to target festival goers at Boardmasters

For the second year running, Havaianas has appointed Ambient’s staffing team to promote the brand at Boardmasters Festival, taking place this weekend. Teams of brand ambassadors in full Havaianas attire and equipped with branded lilos, will be roaming the festival area on Fistral Beach with the aim of driving traffic to the local store. Customers […]

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Ford takes advantage of Primesight and RadiumOne collaboration

Ford is the first brand to take advantage of a combined offering between Primesight and RadiumOne that integrates out-of-home and mobile advertising so that advertisers can target people based on both their location and their content sharing behaviour. Ford is promoting its new Fiesta.  Whenever the target audience comes within a certain distance of a […]

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Brand experience agency joins forces with VR content specialist

Brand experience agency Ralph Creative and Kuju, a full service Virtual Reality (VR) and Augmented Reality (AR) content specialist, have teamed up to offer a one-stop-shop for creating groundbreaking VR and AR experiences across any platform. The announcement follows their earlier co-production of a music remix experience for Grammy Award winning duo The Chainsmokers and […]

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The Gate London records ad on world’s biggest slide for Chiltern Railways

Full service advertising agency, The Gate London, part of MSQ Partners has launched its new summer campaign for Chiltern Railways, featuring a radio advert recorded at the ArcelorMittal Orbit, home to the world’s biggest slide. The advert forms part of a wider campaign to promote Chiltern’s Family Travelcard, and features a 30-second clip of a […]

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News Tag Archives: Digital

WCRS and Born Free make a splash with DOOH campaign for World Orca Day

International wildlife charity the Born Free Foundation marks World Orca Day on July 14 with an integrated campaign which sees Ocean Outdoor’s spectacular large format full motion out of home screens transformed into virtual tanks. Conceived by WCRS, a winner of Ocean Outdoor’s annual digital creative competition, #TankFree uses CGI technology and visual effects from […]

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YR Live activate on the YouTube Beach at Cannes Lions Festival

The annual 64th International Festival for Creativity is live from Cannes from June 17th-24th 2017. Celebrating creativity, experts in communications, marketing, entertainment design and tech are in Cannes to find out where the industry is heading and see stand-out creative work awarded at the event. A Lion is recognised the world over as the ultimate […]

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News Tag Archives: Digital

intu and Ocean Outdoor partnership to engage Nottingham shoppers with giant digital screen

Shopping centre owner intu has teamed up with premium out of home media owner Ocean Outdoor to launch Nottingham’s largest digital advertising screen that will engage shoppers in Nottingham with content tailored to their consumer profile. The Nottingham One screen at the entrance to intu Victoria Centre will use innovative audience recognition cameras to identify […]

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Smart LED delivers full AV fit-out to second Missguided retail store in Bluewater

After delivering a highly-effective LED installation for Missguided’s flagship Westfield Stratford store in November 2016, Smart LED has once again pushed boundaries and delivered an installation of full digital signage for Missguided’s new Bluewater shopping centre store. Originating as an online retailer, Missguided launched their first highly-anticipated flagship store at the Westfield Stratford City shopping centre […]

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ARworks creates augmented reality board game for Milka

  ARworks have developed an engaging augmented reality based application for confectionary brand, Milka. As part of their spring campaign, ARworks built an augmented reality board game in the centre of Budapest to engage with Milka fans of all ages. The game, A Tour in the Alps, combines a real life board game and a specially […]

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Projection Artworks installs interactive poster-mapping spectacular for BT Sports at UEFA Champions League Final

BT previously announced its plans to once again make this season’s UEFA Champions League Final the ultimate viewing experience and available to all on TV, online and in 360-degree virtual reality.  To add to the spectacle in Cardiff and virtual engagement across the UK, Projection Artworks and BT Sport  teamed up to build a giant […]

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Stage One Tech Incubator backs 3D printing with Fluxaxis company launch

UK companies can now explore the potential of digital manufacturing using 3D printing, 3D scanning, CNC machining and 3D design, following the launch of Fluxaxis, a bleeding edge £1m+ start-up incubated by creative manufacturer Stage One. Intent on redefining the ‘future of making’ with the world’s most sophisticated suite of technologies, Fluxaxis can 3D print […]

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CSM appointed by Jaguar MENA for Dubai Opera remit

CSM has been appointed to manage Jaguar’s new partnership with Dubai Opera; Dubai’s first multi-format performing arts theatre. Jaguar has signed a three-year strategic partnership with the  venue to celebrate ‘The Art of Performance’. The collaboration with Dubai Opera gives Jaguar a stage on which to continue to deliver unforgettable sensory experiences for which the […]

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BeBop Sensors announces Marcel Modular Data Glove solutions for virtual reality OEMS

    BeBop Sensors has launched BeBop Sensors-designed Marcel Modular Data Gloves for OEMS in the Virtual Reality/Augmented Reality markets. Designed for accurate control and navigation in VR/AR environments, the BeBop Data Gloves are available to OEMs in 5, 10, and 14 sensor versions. The data gloves provide haptic feedback and sense knuckle and abduction […]

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Suzuki and the7stars support Ignis launch with Channel 4 ad break innovation

the7stars has forged a new partnership for Suzuki together with Channel 4 and content agency The Outfit, in order to appeal to a younger audience in support of the manufacturer’s latest model, the Suzuki Ignis. Launching across TV and digital, the creative campaign #IgnisAdventure has been filmed in the style of a mini content series […]

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Flashmat launches new technology for next generation photo booths

Flashmat has launched new features to bring its modern photo booth functionality to the UK. Flashmat operates over 150 photo experiences across Europe per month including store pop-ups, trade fairs and festivals. Flashmat’s new technology helps brands to utilise the latest trends in selfie and digital photography – the booths can create GIFs, record video […]

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Škoda UK launches dynamic digital OOH campaign celebrating the new Kodiaq

Skoda Kodiaq- Dynamic DOOH from QDOT on Vimeo.   Škoda UK has launched a digital Out of Home campaign for the all-new Škoda Kodiaq SUV. The activity forms part of Škoda’s new brand push ‘Driven by Something Different’ and highlights the importance of taking time out every day to reconnect with what really matters. The […]

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VRTogether platform launches

VRTogether, a nonprofit initiative, has launched the platform with the aim of encouraging VR for the greater good. Rather than finance projects –  in the first initiative of its kind – VRTogether brings together a community of people to leverage this medium to effect change. Via the website, which has similar functionality to a social […]

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PervasID launches near -100 per cent detection RFID ceiling tile reader

PervasID has announced the next generation flat ceiling tile antenna reader system, Space Ranger 9200. This game changing solution delivers the world’s first near-100 per cent accurate wide-area passive RFID detection in real time.  The result is that now retailers, hospitals and other industries can see the stock that they have throughout a store or […]

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TRO Retail takes the ‘TRO Boutique’ to the Retail Design Expo

For the second year running TRO Retail has taken up residence at the Retail Design Expo – this time bringing the bespoke “TRO Boutique” to showcase a suite of creative technologies that are transforming modern retailing. TRO Retail, a sub-division of TRO, was set-up 12 months ago with a mission to make the retail experience […]

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Wonder London brings Google to life in its largest cloud event in Europe

The largest Google Cloud event in Europe, Google Cloud Next, took place in London. Developed with independent events agency Wonder London, the two-day conference marks the start of a six-stage series spanning the continent. Google Cloud Next invites tech leaders, developers and IT decision-makers to explore the latest innovations in cloud technology, while experiencing what […]

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Momentum Instore presents new tech at RDE 2017

Momentum Instore is launching a new technology package at RDE. Bringing a connected approach to estate management, the new technology acts as a business enabler – allowing retail businesses to cut the admin and focus on the value-add. The technology combines smart data gathering with realtime reporting to automate project and business management across all […]

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Deloitte launch Heathrow’s exclusive first class immersion opportunity

digital totems that line the exclusive passenger route leading from security search directly into the first class Lounge. The cascading screens, adapted from a design originally produced by Admemori for Nice airport, create a visually stunning impact in this intimate location as passengers make their way to the lounge, fully immersing them in Deloitte’s brand […]

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FormRoom launches Fenty by Rihanna collection with immersive retail pop-up

To celebrate the launch of the ‘Fenty by Rihanna’ SS17 Collection FormRoom worked alongside PUMA to design, produce and install a series of pop-ups across the UK and Europe, at retailers including Selfridges, Offspring, JD Sports and Lifestyle Sports. Taking inspiration directly from the catwalk show, which Rihanna as Creative Director describes as ‘Marie-Antoinette at […]

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News Tag Archives: Digital

News Tag Archives: Digital

Tu at Sainsbury’s takes its fashion inspiration to the streets with a weather activated, DOOH Campaign

Tu at Sainsbury’s has taken fashion inspiration to the streets in a nationwide dynamic digital out of home (DOOH) campaign which matches latest styles to real-time weather conditions. In a fashion industry-first, the weather activated campaign promotes a range of looks from Tu’s Spring collection, which will react and change in accordance with Britain’s erratic […]

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Freeman launches digital products division in EMEA

Freeman will unveil its new EMEA-based digital event technology team at International Confex 2017, which is taking place on 1 and 2 March at Olympia London. Adam Jones, co-founder and former CEO of Showplans, has been appointed as director – Digital Products, Freeman in EMEA, overseeing the entire digital event technology portfolio. Jones heads up […]

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Fanomena GmbH and Leipziger Messe GmbH embark on two year partnership

Leipziger Messe GmbH, which, amongst others, hosts the DreamHack in Leipzig, embarked on a long-term partnership with Fanomena. Until 2018, all visitors, participants, and gamers will receive essential information about the event and offers of sponsors digitally. The DreamHack in Leipzig is the three-day gaming festival in the German speaking area. The Fanomena and Leipziger […]

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Kinetic launches first automated OOH trading platform with all major media owners in conjunction with Bitposter

Kinetic is launching an automated trading platform which brings together all major out-of-home media owners for the first time. The collaboration with Bitposter will offer an integrated trading platform to all major media owners including JCDecaux, Clear Channel UK, Primesight, Exterion Media, Outdoor Plus, Ocean Outdoor and Signature, as well other significant media owners across […]

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UK start-up creates adverts the size of sky scrapers

New start-up, Lightvert Ltd., is set to disrupt the Digital Out-of-Home (DOOH) market with a new augmented reality solution called ECHO. ECHO is a patented technology that will take advertising to new dimensions of both height and engagement, producing huge digital images that appear as if by magic to the viewer. The technology creates a […]

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BMW partners with Selfridges for sustainability initiative

BMWi has announced a partnership with Selfridges to coincide with the store’s first creative campaign of 2017, ‘Material World’, which aims to educate consumers on how people can work together for a more sustainable future in retail. BMWi represents a new understanding of premium that is strongly defined by sustainability, and as such, is a […]

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Kinetic launches KineticX to connect location-based technology start-ups with brands

Kinetic has launched KineticX, the world’s first start-up incubator focused on location advertising technologies in the Out of Home space. Recognising the increasing rate of technological advancements impacting the location and out-of-home advertising market, the programme will actively shape how brands will connect with audiences on the move well into the future while offering brands […]

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Virgin Trains launches data-driven DOOH campaign

Virgin Trains on the east coast is launching a data-driven Digital Out-of-Home campaign aimed at car drivers to remind them that there is a stress free and viable alternative. The reactive campaign automates messages based on local traffic data and vehicle recognition technology, to add relevance and context to messages that will be deployed on […]

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NexusEngage brings interactive Play to Win activation to The Oracle

As part of their ongoing Riverside redevelopment, The Oracle tasked NexusEngage with driving footfall to their restaurants in a fun and innovative way whilst also taking advantage of an empty retail unit. Following Play to Win’s previous success at West Quay, NexusEngage brought the activation to Reading’s largest shopping centre. The empty retail unit has […]

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Noonah brings 7upFree photo experience to Canary Wharf

7upFree commisioned Noonah to install a branded Magic Mirror booth at the Lumino City Ice Rink in Canary Wharf. The Magic Mirror technology is concealed behind the mirror glass of the photo-booth. The customisable camera takes full length photographs of the guests which can be both instantly printed and easily emailed to keep as a […]

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Kaon Interactive delivers industry-first B2B VR built on High Velocity Marketing Platform

Kaon Interactive has announced that brand new virtual reality experiences have been added to the Kaon High Velocity Marketing Platform. Deployed by numerous Fortune 500 companies, this platform is used to amplify their customer engagement and communicate their complex value stories in every sales and marketing environment. Kaon VR is the only B2B marketing solution available […]

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Crystal Ski Holidays encourages Londoners to #GetMoreWinter with live snow reports and ski deals in real-time DOOH Campaign

Crystal Ski Holidays has launched a DOOH campaign #GetMoreWinter, targeting Londoners with  real-time snow reports, ski package deals, and resort photos. The month-long campaign runs mid-week targeting commuters and office workers looking to stave off the post-Christmas blues by booking their next holiday. The campaign is constantly evolving, providing snow alerts for specific resorts alongside […]

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The Voice 2017 coaches surprise shoppers in Nationwide DOOH campaign

ITV, now home to The Voice UK, is kicking-off an interactive DOOH campaign to promote the show’s new coaching line-up ahead of the rebooted show’s debut on ITV. The week-long campaign domination features coaches Gavin Rossdale, Jennifer Hudson, Sir Tom Jones and will.i.am who surprise shoppers passing by large-format, Ultra HD screens in shopping centres […]

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Primesight takes cinema ‘gold spot’ advertising into the foyer with Lego

Lego is set to become the first client to capitalise on Primesight’s new ‘Primespot’ technology which takes the traditional ‘gold spot’ advertising seen on-screen before a film into the foyer, maximising exposure to the target audience. The technology will revolutionise how digital cinema advertising is sold, serving the advert exclusively for 15 minutes in the […]

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Smart LED delivers LED installation to Missguided flagship store

Smart LED, a subdivision of audio visual supplier Smart AV, has delivered a full digital signage installation for the opening of Missguided’s new flagship store. Missguided, founded by Nitin Passi in 2009 as an online women’s fashion retailer, launched its first physical store in Westfield Stratford in late Novemeber. Smart LED installed two giant 3.9mm […]

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Burger King France and Rad. reinvent the Christmas jumper

Keen to remind everyone that Burger King have been flame grilling their burgers since 1954, Burger King France have created an interactive Christmas jumper this festive season The jumper has been specially designed to include a pocket that enables the user to display a flame video on their smartphone, using a bespoke Burger King app […]

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HomeServe unlocks operational performance improvements with Speech Analytics solution from Sabio

HomeServe is working with contact centre technology specialist Sabio to deploy a powerful speech analytics solution based on advanced technology from Verint Systems. Since going live, HomeServe’s speech analytics solution has analysed over 1 million customer interactions – enabling the company to help ensure an effortless experience for its customers. This includes identifying repeat call causes […]

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All aboard Liverpool One’s Lego Express

Grosvenor Europe has announced The Lego Santa Express has pulled into Liverpool One, the first time the installation has been seen outside of London. The Lego Santa Express, which can be found on Liverpool One’s Paradise Street, is a one-of-a-kind custom built train made from over 500,000 Lego bricks.  It features three carriages: the engine […]

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Primesight lands Rogue One: A Star Wars Story at Gatwick, in partnership with World Duty Free

Primesight and Gatwick Airport will be immersing passengers in an inter-galactic experience in an exclusive media collaboration with World Duty Free and Disney UK, as they bring an experiential campaign to both the North and South terminals to promote the launch of Rogue One: A Star Wars Story. More than five million passengers will engage […]

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Chupa Chups Airheads launch content partnership with Global Media ahead of Jingle Bell Ball

Chupa Chups Airheads, the fruit-based candy from Perfetti Van Melle, has launched a new content and influencer partnership with Global Media to promote its sponsorship of the Jingle Bell Ball and drive brand awareness. The partnership has been created and managed by Chorus, the specialist partnerships division at Maxus. The activity features a competition where […]

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Blitz|GES delivers AV production for Wildlife Photographer of the Year awards ceremony

The Natural History Museum have commended the work of Blitz|GES after a successful Wildlife Photographer of the Year awards ceremony. The Wildlife Photographer of the Year competition, owned and organised by the Natural History Museum, provides a showcase for the world’s very best nature photography.  One of the most prestigious photographic competitions of its kind, […]

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Projection Artworks helps Shaftsbury, Sister London and James Glancy dial up the magic at Seven Dials

Shaftesbury, along with integrated agency Sister London and lighting designers James Glancy Design, have teamed up with Projection Artworks  to inject an added wow factor into the big Christmas light switch-on at the West End’s shopping and dining destination, Seven Dials, courtesy of a magical 3D projection mapping show. Debuting at 6pm on Thursday 17 […]

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Carabao launches multi-million pound integrated marketing campaign

In a bid to shake up the energy drink industry, the ‘Free Your Inner Carabao’ campaign is designed for a more unisex audience, as opposed to the ‘lad’ focussed communications usually associated with the market. Carabao’s inclusive marketing strategy sees the ‘Free Your Inner Carabao’ creative rolled out across multiple channels from September 2016, and […]

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B&D creates dramatic Selfridges window installation for LG

Brand & Deliver has designed and installed dramatic window displays at Selfridges Oxford Street for technology giant LG, paying homage to Shakespeare on the 400 year anniversary of his death. LG has collaborated with American graffiti artist JonOne to create a range of portable Bluetooth speakers exclusive to Selfridges, being showcased in the 3D vitrines […]

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Blackjack delivers dream activity for Michael Kors’ new Wonderlust fragrance

Blackjack Promotions has delivered a complete package for the launch activity of Michael Kors’ new perfume, Wonderlust, in Manchester’s Trafford Centre, with the activation culminating at Birmingham’s Bull Ring on October 4th Working from an initial brief and a 30’ TV ad, Blackjack developed the creative, designed the stand, created a social sharing mechanism, recruited […]

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Chelsea FC strikes deal with new platform to bring global fans together

Chelsea FC has signed a global licensing deal with Stayfilm, a film-making app and networking platform launching in the UK. The new platform will give fans the opportunity to connect with Chelsea followers around the world, providing a new way for brands to interact with fans of the team. The Stayfilm app, which is available as […]

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Cask Report and revamped CaskFinder app launched at Cask Seminar

The new Cask Report examines the role of conversation in the buying and selling of cask ale in the pub. “People are starting to talk about cask ale – Britain’s national drink – with more passion than was once thought possible,” says author Sophie Atherton. Her Report shows people’s depth of interest in what they […]

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News Tag Archives: Digital

Rockar’s digital car buying technology drives Jaguar Landrover

Launching on Monday, 19th September, Rockar has reinvented car buying by creating tailored click-to-buy websites for Jaguar and Land Rover that empower the customer.  A global first for Jaguar Land Rover, the websites allow consumers to purchase their chosen vehicle through the click of a button and without a salesperson in sight. The digital platforms […]

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News Tag Archives: Digital

Canon Rides the Waves with Pan-European Campaign

As part of Canon’s “Come and See” series, Canon is launching City Surfers, an expansive Pan-European campaign aimed at highlighting the virtues of real image quality at moments where it truly matters. As part of the integrated push, a month long Digital Out of Home activation is kicking off in Germany, across mall, rail and […]

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News Tag Archives: Digital

Mapp Digital debuts as one of the largest independent marketing tech companies

Mapp Digital, LLC, the new name for one of the largest independent digital marketing technology companies in the world, has debuted. Built by marketers for marketers, the digital marketing giant was created by the combination of BlueHornet Networks and the digital marketing-related applications business purchased from Teradata Corporation in July. Mapp’s customer centric services allow […]

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News Tag Archives: Digital

Glacéau smartwater surprises the capital with geo-targeted outdoor technology

Glacéau smartwater has introduced an out of home creative that uses beacon technology to share tips from influential Londoners, with members of the public. Launched last week, the outdoor advertising alerts users in the nearby proximity, and will be live until the end of September. From the tastiest brunch in Chelsea to the trendiest pedicure […]

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News Tag Archives: Digital

We Are Social to run Diesel’s global digital activation for FW16

Diesel has appointed We Are Social to run its #forsuccessfulliving fall winter 2016 digital global campaign. The fashion giant is collaborating with photographer Terry Richardson for a global launch of the collection in Tokyo in September. The event will celebrate 30 years of Diesel in Japan and the launch of the #forsuccessfulliving campaign. The campaign […]

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News Tag Archives: Digital

London & Partners and The Brooklyn Brothers launch London’s Autumn Season

A new leisure tourism campaign, promoting London’s Autumn cultural season has been launched by London & Partners, the Mayor’s promotional company for London, and The Brooklyn Brothers. Part of the Mayor of London’s #LondonIsOpen campaign, London’s Autumn Season showcases this Autumn’s cultural calendar. The Autumn Season kicks off with a launch film that uses London’s […]

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News Tag Archives: Digital

Northerners become heroes in train company Northern’s new ad campaign

Train company Northern has launched a £2 million integrated marketing campaign, spanning TV, radio, out-of-home, digital, employee engagement, PR and experiential. The campaign is the biggest Northern has ever run and the activity reinforces its new ‘We are Northern’ positioning, highlighting the lasting memories a great day out by train can create.The main objectives of […]

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News Tag Archives: Digital

Pets at Home launch Nationwide DOOH touch-screen campaign across cinemas

Pets at Home has launched an expansive nation-wide touch-screen campaign on Primesight’s digital interactive 6-sheet network. The interactive game runs across 38 cinema locations in close proximity to Pets at Home stores, inviting pet-loving cinema-goers to digitally feed animals for a chance to win vouchers. The interactive and geo-targeted campaign was created by John Brown […]

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News Tag Archives: Digital

Exposure and Projection Artworks create immersive Dubai journey for W Hotels

  Exposure teamed up with Projection Artworks, to create an immersive dining experience in celebration of the W Dubai launch on 20 July 2016. Hosted by model Daisy Lowe and UAE fashion blogger Tala Samman, 20 VIP guests including celebrities, influencers and press were immersed in a unique dining experience at a secret London location, […]

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News Tag Archives: Digital

Russian Standard Vodka brings House Of Davai to Edinburgh Fringe

Kicking off from the 4th of August and running for the duration of the festival, Rebel Bingo and PingTron will be bringing their high octane shows exclusively to House Of Davai at Spiegeltent Palais du Variete and Gilded Balloon Teviot both iconic mainstays of the Edinburgh Festival Fringe. After last year’s initial introduction to the festival, Russian Standard Vodka will be bringing unique […]

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News Tag Archives: Digital

WWF and BEcause launch CGI tiger experience

WWF UK is combining virtual reality with a 360° CGI film for a pioneering new awareness and fundraising campaign this summer, designed to highlight the plight of wild tigers and the field officers who help protect them. Created by BEcause Experiential Marketing, WWF’s new “Tiger Experience” will put participants in the shoes of a ranger, […]

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News Tag Archives: Digital

Sony Pictures and JCDecaux dominate Waterloo with Ghostbusters takeover

A super-sized spooky Out-of-Home campaign has been launched by Sony Pictures with JCDecaux. The event sees Waterloo Station transformed into a film-themed showcase for two weeks to promote  the release of the new Ghostbusters film. The campaign activity is augmented with a variety of global media-firsts debuting at the Waterloo Station spectacular. Eight meter ‘Slime […]

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News Tag Archives: Digital

News Tag Archives: Digital

Space helps Wimbledon connect with tennis fans

The All England Lawn Tennis Club (AELTC) is welcoming thousands of visitors to Wimbledon 2016 with a live campaign that connects with the ongoing ambition to be the greatest tennis tournament on the planet. Creative agency, Space, has leveraged ‘In Pursuit of Greatness’, the tournament’s new global proposition, to build excitement and anticipation for fans […]

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News Tag Archives: Digital

The 2016 Dorset Cereals B&B Awards launches ‘Live Like a Local’ campaign with Guardian Labs

Dorset Cereals has launched its first multimedia partnership with the Guardian through in-house branded content agency Guardian Labs. The campaign kicks-off by celebrating the shortlisted finalists of the 2015 Dorset Cereal B&B awards, to then roll into the voting for the new entrants of 2016. The content champions the B&Bs and the places these B&Bs […]

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News Tag Archives: Digital

Castrol Edge introduces the next episode of Titanium Trials with #CloneRival

In Castrol EDGE’s latest Titanium Trial, two world-class drivers pushed their skills and nerve to the limit as they face the toughest competitor of their career-their digital clone. This is the fourth Trial from the Castrol Edge Titanium Trials series and involves two supercars the Koenigsegg One:1 and the track-only Aston Martin Vulcan. The aim of […]

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News Tag Archives: Digital

Fiat 500 Fresh Granita pop-up opens at Old Street

The launch of the new Fiat 500 Fresh Granita Bar celebrated the unveiling of a new colour palate and a more connected new Fiat 500. Granita a frozen dessert made of crushed flavoured ice was served for free to visitors to the pop-up, which took up residency in Old Street Station from the 7th to […]

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News Tag Archives: Digital

MRM Meteorite appointed by Pernod Ricard UK to build digital engagement

Premium spirits and wine company Pernod Ricard UK has today announced the appointment of MRM Meteorite following a five way pitch to create digital engagement and e-crm programmes across its entire portfolio of brands in the UK. Pernod Ricard UK has tasked MRM Meteorite to develop data driven communications and digital experiences across all of […]

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