Primesight celebrates 100 InLinks

Primesight  has reached its latest milestone of deploying 100 InLinks across the UK, providing advertisers with the opportunity to reach an estimated 36 ½ million impacts in two major UK cities through 200 digital screens.

In eight months, InLinks have showcased over 35 campaigns with key brands such as Facebook, The Guardian, O2, Bulmers, Barclays, Amazon and Deliveroo.

InLinkUK from BT provides innovative solutions that enhance public connectivity. It offers the fastest free public Wi-Fi in the country, community content on the screens, tablet use and charging points.

Primesight’s latest eye-tracking research has found that InLinks receive a 92% engagement rate compared to 87% for digital bus shelters, demonstrating their prominence within the DOOH environment.

InLinks offer advertisers increased opportunities to hit consumers in a targeted and hyper contextual way which, in turn, helps to deliver more effective campaigns. A key example is TfL – the first brand to encourage audiences to use the free InLinkUK from BT Wi-Fi to download their new ticketing app.

InLinks boasts more than 1 million Wi-Fi sessions to-date.

InLinkUK from BT is on track to rollout 1,000 InLinks nationwide, with InLinks currently operating in seven London boroughs and Leeds City Centre and planning consents granted to install InLinks in many other major cities across the UK.

Local communities have embraced the new technology with:

  • Over 49,000 unique subscribers to ultrafast, free InLinkUK from BT Wi-Fi
  • Over 239,000 tablet sessions;
  • Over 305,000 phone calls; and
  • Enough data used to download over 7 million songs.

Naren Patel, CEO of Primesight, said: “We’re thrilled to have reached yet another milestone in our journey towards providing smarter, more intelligent out of home solutions to advertisers. We look forward to continuing our rollout plan across the UK, and in welcoming new advertisers on board to deliver new and engaging experiences.”

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