News Tag Archives: Sampling

Whole Earth announces new sport partnerships

Whole Earth has announced significant increases to its sports partnerships for 2017/18, to reinforce its proposition of fuelling healthy living and exercise. The brand has announced two new high profile partnerships; one with global sportswear and equipment brand Reebok, and another with England Netball. Whole Earth’s existing agreement with the British Triathlon Federation has also […]

Continue reading...

News Tag Archives: Sampling

Brand Belief embark on multi-brand roadshow

The annual Dinner to Dine For multi-brand, multi-channel Big Night In & Special Meal-treats campaign returns for the fourth time at the end of February 2017. Featuring three travelling Big Night In roadshows and supported by media, social media, promotional and trade support activity, the event organisers Brand Belief have combined key marketing disciplines into […]

Continue reading...

News Tag Archives: Sampling

Wall’s and iMP embark on 60 day sampling roadshow

To celebrate their re-branding and to drive sales of Ready Baked Microwave Sausages, Wall’s have embarked on a two month roadshow to deliver over 50,000 samples of their ‘delicious in one minute’ sausages to the nation. Leeds based experiential agency, iMP have converted a seven-metre long Mercedes truck into a bespoke sampling unit. iMP sourced, […]

Continue reading...

News Tag Archives: Sampling

Gin: The Movie hosts immersive film experience

Gin, the spirit of 2016, is starring in its own feature length film following a year of filming by London based gin collaborative; A World of Gin. The team behind the film, A World of Gin, have run a number of events across the country including; Ginder, Ginstonbury and A Miracle on Leonard Street working […]

Continue reading...

News Tag Archives: Sampling

Woolworths serves up multi-sensory food experience at Australian Open

The Woolworths Summer Sensorium is taking place at the tennis tournament in Melbourne from Monday 16 – Sunday 29 January.  In conjunction with the Woolworths marketing team, BEcause Experiential Marketing, devised the free visitor activation on Grand Slam Oval at Melbourne Park with an experience that appeals to all five senses with ‘A Taste of Australian Summer’. It […]

Continue reading...

News Tag Archives: Sampling

Graze brings the #snackmob to commuters

Graze are on a mission to beat the January blues and make weary commuters’ journeys more exciting – with the help of their #snackmob who are giving away one million Veggie Protein Power snacks across London throughout the month. Helping to make New Year’s snacking resolutions more fun, travellers at London Waterloo Station will be […]

Continue reading...

News Tag Archives: Sampling

Budweiser helicopter delivers celebratory beer to Plymouth Argyle fans

To celebrate Plymouth Argyle’s draw, a celebratory load of Budweiser was delivered to Plymouth for the supporters to share around – in honour of the epic journey fans took to support their team in Liverpool on Sunday, as well as those who stayed behind to watch the game. Budweiser recruited FA Cup winner David James […]

Continue reading...

News Tag Archives: Sampling

MARS Events appointed by Danone UK for Activia relaunch experiential.

Mars Events has been appointed by Danone UK to conceptualise, produce and activate a targeted shopper brand experience to announce the relaunch of its Activia yoghurt brand. Centred around its core message of “Start your day your way” the experience allows supermarket shoppers to try the product by choosing a number of different breakfast combinations […]

Continue reading...

News Tag Archives: Sampling

Space chosen by Barilla for nationwide experiential tour

Space has been appointed by premium pasta brand, Barilla to deliver a brand experience campaign aimed at educating consumers on how to expand the range of their pasta cooking skills. Activity will kick off in mid November with a regional tour visiting London, Birmingham, Manchester, Leeds and Sheffield. Space has assembled a team of chefs […]

Continue reading...

News Tag Archives: Sampling

Marks & Spencers and iMP embark on Vandwich tour

The Marks & Spencers Vandwich tour has been travelling around University campus’s in the UK rewarding students with free sandwiches and promoting graduate careers within the company. Ahead of the promotion students had to vote online for their university to receive the visit. The universities were put head-to-head against another local university to determine a […]

Continue reading...

News Tag Archives: Sampling

Carabao launches multi-million pound integrated marketing campaign

In a bid to shake up the energy drink industry, the ‘Free Your Inner Carabao’ campaign is designed for a more unisex audience, as opposed to the ‘lad’ focussed communications usually associated with the market. Carabao’s inclusive marketing strategy sees the ‘Free Your Inner Carabao’ creative rolled out across multiple channels from September 2016, and […]

Continue reading...

News Tag Archives: Sampling

Brand Belief kicks off third ‘It’s Lunchtime’ campaign

The ‘It’s Lunchtime’ experiential and promotional campaign returns for a third time at the end of this month supported by leading lunchtime focused grocery brands with the aim to encourage consumers to liven-up lunch and to shake up their midday eating habits. Consisting of major media, promotional and trade support activity, It’s Lunchtime will feature […]

Continue reading...

News Tag Archives: Sampling

Oreo launches its first ever flavour mobile with the help of Joey Essex

On Friday 26th August 2016 celebrity Oreo fan, Joey Essex, launched the new Oreo Flavour Mobile on London’s Southbank. Designed to celebrate the launch of new Mint and limited edition Strawberry Cheesecake Oreo, the Oreo Flavour Mobile will travel across the country this autumn bringing a little bit of wonder to the everyday and making […]

Continue reading...

News Tag Archives: Sampling

Smirnoff brings the #SmirnoffTractor to London

Smirnoff Cider kicked off the Bank Holiday summer vibes early, by surprising consumers with their large, raspberry-coloured tractor as it appeared alongside iconic landmarks such as Westminster Bridge and Piccadilly Circus, to celebrate the latest drinks offering from the global brand. Smirnoff ensured the public celebrated the hot Bank Holiday early with the #SmirnoffTractor – […]

Continue reading...

News Tag Archives: Sampling

Barefoot Tat-Toe Parlour reveals people’s secret passions

Barefoot Wine & Bubbly is taking their ongoing #BareYourSole campaign directly to the people with the Barefoot Tat-Toe Parlour at events throughout August. Celebrating the fact that people feel happier when they are comfortable in their own skin and are free to express themselves, the Barefoot Tat-Toe Parlour encourages people to shout loudly and proudly […]

Continue reading...

News Tag Archives: Sampling

TRO gets the green light from Tenderstem

TRO has embarked on a three week consumer sampling campaign for Tenderstem – (a unique cross between Chinese kale and broccoli) – where consumers will be encouraged to #GetTenderTonight. Tenderstem will be found perching on street corners on purpose built sampling bikes, where brand ambassadors will entice consumers to take a raw Tenderstem sample, along […]

Continue reading...

News Tag Archives: Sampling

Yazoo out to #ShakeItUp with Sense

Milk drink Yazoo aims to stay ahead of its rivals with new integrated campaign, featuring sampling, digital and social activity. Flavoured milk drink, Yazoo, hits the streets this month to share its new brand story directly with commuters and shoppers. The campaign will be encouraging people to ‘Shake Up’ the mundane as the antidote to […]

Continue reading...

News Tag Archives: Sampling

Snapple Iced Tea embark on summer sampling campaign with Ambient

Snapple are bringing a taste of New York to London and sampling their refreshing Iced Tea on the streets. The team are also raising awareness of the low calorie (less than 10 per pack) and no sugar content of the drinks. Ambient have commenced the series of guerrilla sampling campaigns running over the summer for Snapple, creating a […]

Continue reading...

News Tag Archives: Sampling

Hot Pickle helps Ben and Jerry’s s‘Wich things up

Hot Pickle have devised an experiential activity to Promote Ben and Jerry’s new ‘Wich family range of products. The ‘Wich activation is split into two parts, the first sees the Ben and Jerry’s camper situated in Box Park Shoreditch, the Ben and Jerry’s hub allows ice cream fans to Win a ‘Wich on the big […]

Continue reading...

News Tag Archives: Sampling

Magnum brings a touch of indulgence to Regent Street

Magnum ice cream has teamed up with Regent Street for a third year to create the ultimate outdoor fashion moment. Inspired by the launch of the Magnum Double range, people will be called upon to say ‘yes’ to indulgence as Magnum gives away 45,000 ice creams throughout the day. The street will see the arrival […]

Continue reading...

News Tag Archives: Sampling

News Tag Archives: Sampling

Optiwell identifies consumers’ snacker profiles

Shoppers across the UK can discover what kind of snacker they are and win one of 10 £100 H&M vouchers when yogurt drink Optiwell’s Thank Goodness campaign hits four major shopping centres throughout July. The real world element of an integrated campaign, which includes online video content and a billboard campaign, will see Optiwell Brand […]

Continue reading...

News Tag Archives: Sampling

Clipper Teas launches green tea sampling drive

Clipper Teas, the Fairtrade tea brand from Wessanen UK, has launched a three-tiered summer sampling campaign for its green tea range, designed to position the brand as the “Queen of Greens”. The Fairtrade brand, which currently produces more than 15 green tea variants, will distribute over 250,000 samples of its flagship Pure Green Tea throughout […]

Continue reading...

News Tag Archives: Sampling

Brand Belief kicks off Summer road show

Setting off on an eight-week journey, chefs and Brand Believers are promoting outdoor eating and the delights of entertaining at-home. To kick off the roadshow, Gastro Alfresco popped up in over 20 venues across two days to help voters through the stresses of both the Referendum and the weather. Visiting 75 Sainsbury’s and Tesco’s stores, […]

Continue reading...

News Tag Archives: Sampling

Atkins enlists gemsatwork for office sampling activation

Atkins partnered with gemsatwork to target fitness conscious office workers and introduce them to samples of the new Atkins Fudge Caramel bar to drive trial and increase awareness of its high protein, low carb composition. The gemsatwork team identified the offices in their network which gave the best representation of Atkins’ target consumers and then gave […]

Continue reading...

News Tag Archives: Sampling

innocent Coconut Water Gym inspires people to ‘exercise wild’

  Part of innocent’s ‘ideas for natural living’ strategy, which launched earlier this year with the Farmacy campaign, the innocent Coconut Water Gym activation tours the UK from June to September. Run by Sense, it consists of a number of separate streams, showing people all the ways nature can serve the same purpose as an indoor […]

Continue reading...

News Tag Archives: Sampling

Levi Roots Reggae Reggae Sauce partners Foodies Festival to kick-off British BBQ season

Levi Roots Reggae Reggae Sauce has  launched a new experiential campaign celebrating the start of the British BBQ season. The activity, taking place at the Birmingham Foodies Festival, supports a new digital campaign and content partnership with Unilad. The Caribbean Reggae Reggae food experience took place at the Birmingham Foodies Festival on 3rd-5th June. The activity […]

Continue reading...

News Tag Archives: Sampling

T2 and Selfridges join forces to launch in store pop-up tea bar

T2 Tea and Selfridges have teamed up together to create a one-of-a-kind T2 Tasting bar in the heart of Selfridges’ London Foodhall. Busy city goers can now quench their thirst with stacks of iced brews, mountains of Matcha and all kinds of teas on their doorstep, perfect for stopping by on the morning commute, a […]

Continue reading...

News Tag Archives: Sampling

Kabuto Noodles brings colouring in billboard to Londoners

On 1st June 2016, Kabuto Noodles is bringing a giant colouring in billboard to London’s most stressed boroughs, touring Westminster, Greenwich and Hackney, offering busy Londoners respite from a tough day at work with a calming colouring in billboard and serving up hot noodles pots from their range. Working with top mindful illustrator Mike Collins […]

Continue reading...

News Tag Archives: Sampling

TRO hits the road with Ribena Light

TRO and Ribena are currently half way through a nationwide train station activation, targeting daily commuters by handing out juicy bottles of Ribena Light. Kicking off in April, a burst of activity saw Ribena Light distributed at busy London train stations, before moving on to Leeds, Manchester and Liverpool. A second fortnight of sampling activity will take […]

Continue reading...

News Tag Archives: Sampling

Green PG Tips Monkey sails down the Thames

A green six-metre statue of the PG tips Monkey drinking a cup of tea set sail down the Thames on Tuesday May 17 th The two-storey topiary was crafted from 110,486 fabricated green tea leaves. PG tips Green Tea and Monkey were inspired to create the ‘vision in green’ to highlight a forthcoming ‘Green Paper’ […]

Continue reading...

News Tag Archives: Sampling

Chang brings ‘Massage in a Bottle’ experience to Westfield

Thai beer brand Chang Beer is hosting a ‘refreshingly Thai’ experience at Westfield Stratford shopping centre on Thursday 19th May, during which shoppers can receive a ‘Massage in a bottle’. Londoners will be invited to receive a free massage, which will appear to be inside a 2-metre-high Chang Beer bottle built to replicate the brand new […]

Continue reading...

News Tag Archives: Sampling

Volvic Juiced launches £1.8m marketing campaign

Volvic Juiced is launching its biggest ever brand campaign and innovation launch. The £1.8m marketing campaign is focused on recruiting new consumers into the brand and supporting the launch of its new Volvic Juiced Tropical 50cl variant. The campaign was launched on May 9th and will run throughout the summer months. The campaign celebrates the […]

Continue reading...

News Tag Archives: Sampling

Krispy Kreme launch new doughnut with Holborn activation

To celebrate the launch of the new offering, Krispy Kreme is set to introduce ‘Hole in the Wall’,a pop up that offers Krispy Kreme fans an exclusive opportunity to taste the limited edition Nutty Chocolatta doughnut in a mini immersive experience before it goes on sale. Launching from Monday 9th May, Hole in the Wall will […]

Continue reading...

News Tag Archives: Sampling

Haribo puts the ‘pop’ into street art

Sweets popped up around shoppers at Westfield London on Saturday 23rd April, when acclaimed artists from 3D Joe & Max invited visitors to complete their first piece of 3D street art using more than 7,000 pieces of Haribo Tangfastics.The 3D street art, which was commissioned by Haribo, showcased sweets bursting from a party popper. Measuring […]

Continue reading...

News Tag Archives: Sampling

John Smith’s launch a Golden Ale for the Modern Male

Robbie Savage, Golden Male and Golden Ale ambassador was painted from head-to-toe in gold as he opened the John Smith’s Golden Tanning Pub, a traditional pub that’s also a tanning bar for men. The Golden Tanning Pub served John Smith’s Golden Ale and glittering golden spray tans all under one gilded roof on April 27th.   Combining elements of a traditional […]

Continue reading...

News Tag Archives: Sampling

Nestlé Breakfast Cereals brings Aisle of Wonder to Westfield

Visitors to Westfield Stratford can start the day with their own pick and mix combination of cereals courtesy of Nestlé Cereals. Nestlé Cereal’s Aisle of Wonder allows consumers to sample the cereals for free with a range of toppings, milk and yoghurt and purchase their own personalised cereal creations. ‘The Aisle of Wonder is a fun, engaging experience that demonstrates […]

Continue reading...

News Tag Archives: Sampling

Londoners enjoy ‘A Better Breakfast’ with Brand Belief

The ‘A Better Breakfast’ road show is back. This year the breakfast campaign is set to make a two day visit to London Victoria railway station week as part of its final journey of the month long roadshow, aimed at bringing Brits back to a meal that used to be considered the most important of […]

Continue reading...

News Tag Archives: Sampling

Brand Belief launch Wine Wise roadshow

After a two-year break, Get Wine Wise returns for a 4th time and will focus on wine knowledge, education and tastings across the 12 main wine producing countries. Providing consumers with key messages and more importantly the confidence to go into shopping outlets and proactively pick out a bottle of the grape juice without the […]

Continue reading...

News Tag Archives: Sampling

Colgate Total launches colour changing toothpaste

A new toothpaste with colour changing technology launched in Westfield Shopping Centre, Shepherds Bush, London from 4-6 March 2016. New Colgate Total Proof turns from white to blue as it cleans to indicate whether teeth have been cleaned properly. The launch activation, run by  Sense, will see over 24,000 mini samples of new Colgate Total […]

Continue reading...

News Tag Archives: Sampling

FrieslandCampina and Primesight launch Optiwell campaign

FrieslandCampina is dominating London Waterloo station to kick-start its 2016 brand launch for yogurt drink Optiwell. The “Thank Goodness” campaign is leveraging the entire Waterloo poster inventory of Primesight from February 15-28 to promote Optiwell, FrieslandCampina’s new yogurt drink. Primesight’s posters display two key creatives: one brand and product-centred, and the other featuring British TV […]

Continue reading...

News Tag Archives: Sampling

innocent brings smoothies to the people

innocent brings smoothies to the people innocent is encouraging UK consumers to give themselves a nutritional lift to help stave off the winter blues and boost vitamin and mineral levels by taking its super smoothies on tour. The drinks brand’s first activation with real world marketing agency Sense will see the innocent Supermarket travelling up […]

Continue reading...

News Tag Archives: Sampling

whynot! launches event for There’s a Beer for That

There’s A Beer for That launched the next phase of its campaign to reignite Britain’s love of beer through a partnership with John Lewis. On the 4th February in the John Lewis Oxford Street Foodhall, customers were provided with the opportunity to try a unique tasting menu exclusively designed by There’s A Beer for That for John […]

Continue reading...

News Tag Archives: Sampling

Space and Arla launch the UK’s first yellow-top milk

Creative agency Space has been appointed by Arla to support the launch and ongoing development of Arla Best of Both, the UK’s first yellow-top milk. Space’s remit covers  live brand activation as well as digital and social.Best of Both is the first milk with the  low fat of skimmed but the taste of semi-skimmed. It is […]

Continue reading...

News Tag Archives: Sampling

Katjes presents the world’s first confectionery 3D printer

After months of research and development and a successful beta testing in Berlin, Melissa Snover and her team at Katjes Fassin UK Ltd. have presented their flagship product at the ISM and announce the plans for the worldwide rollout. The development marks a real breakthrough for the candy maker on several levels: the Magic Candy Factory is  […]

Continue reading...

News Tag Archives: Sampling

Grey Goose unveils 2016 film awards season cocktail collection

Grey Goose has unveiled the 2016 Grey Goose Film Awards Season Cocktail Collection. Every year Grey Goose creates cocktails to toast the world’s best in film during the February Film Awards Season. Created by master mixologist and Grey Goose Ambassador Joe McCanta, the cocktail collection pays homage to five dominating themes present across this year’s most acclaimed movies: ‘Love Conquers All’, […]

Continue reading...