News Tag Archives: Sampling

Emily Crisps bags StreetPR for summer marketing push

Emily Crisps has appointed specialist face-to-face marketing and staffing agency StreetPR to deliver a sampling campaign across a range of retail outlets, contract caterers and events this summer. The face-to-face sampling is being carried out in beacon retailers including Holland and Barrett, Wholefoods, Planet Organic, plus a number of office sites (including major firms like […]

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Slim Chickens launches the world’s first dippable billboard

The UK’s latest fried chicken eatery, Slim Chickens, has unveiled the world’s first dippable billboard, in a bid to help Londoners get saucy. The billboard, in situ at Boxpark Shoreditch on Wednesday, 9thMay, contained 12 Slim Chickens sauces, including Garlic Parmesan, Mango Habanero and Sriracha Garlic. The Slim Chicken Tender Truck was on site to hand […]

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Initials launches Seriously Spreadable campaign

Initials has launched a new integrated campaign for Lactalis McLelland brand Seriously Spreadable. Following the agency’s work on the Seriously rebrand in Spring 2017, the new activity encompasses shopper and TV elements with the full campaign being activated across TV, on-demand video, live activation in-store and social. Targeting audiences, such as busy families, that care about […]

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Multi-brand National BBQ week returns for 22nd year

Multi-brand National BBQ Week is returning for the 22ndyear.  One of the UK’s top awareness weekshas  been responsible, since its launch in 1997, for not only being the ‘catalyst for growth in the BBQ market’but also being ‘fundamental in changing consumer attitudes to BBQ’ Launching on Spring Bank Holiday and running from 28th May until the […]

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WKD enlists Raptor Marketing for student summer campaign

  WKD and Raptor have joined forces to kick off the summer with the launch of the  new WKD rainbow ten pack. The campaign will see 48 students from eight cities across the UK, curate their own summer-themed house parties and partner with selected campus and society events to distribute the new WKD range to […]

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Grenade partners with iMP for sampling activity

Grenade Sports Nutrition are partnering with iMP to promote a range of protein packed products through consumer sampling at key commuter times across the UK. Starting with London and Manchester, Grenade branded iMP sampling teams have been deployed from 7am at high footfall tube stations across London and on commuter routes in Manchester city centre. […]

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innocent Super Smoothies show drinkers how to live on the bright side

A new campaign created by experiential marketing agency Sense for innocent shows drinkers how to live on the bright side by bringing the brand’s latest Super Smoothie ad to life in London and Manchester. The interruptive activity featuring choreographed artists is a direct play on the most recent ATL campaign, which shows a woman dancing […]

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TracyLocke wins Babybel Experiential

Global shopper marketing agency, TracyLocke, has announced that its London branch has won the pitch for Babybel’s upcoming experiential activations across the UK. Kicking off in mid-June, the agency will deliver a nationwide sampling campaign for Mini Babybel, to support a £3m media spend across TV, radio, social, mobile and PR, which will target both […]

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Pladis appoints whynot! think people to deliver McVitie’s brand experience

As part of their re-launch of the McVitie’s brand and £12m multi-media advertising campaign whynot! think people have been appointed to create the ‘Sweeter Together Challenge’ for McVitie’s Nibbles, touring stations and shopping centres around the country throughout April and early May. The Sweeter Together Challenge is an interactive experience, reflecting the creative theme of […]

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GottaBe! tours with Dorset Tea

For a second year in a row, GottaBe! is touring and sampling with Dorset Tea. The campaign kicked off on Sunday, 25th March at Swanage Pier, where the vintage Dorset Tea Unit appeared with plenty of free cups of tea. Similar to last year, the Dorset Tea Unit is traveling the breath and depth of the  Jurassic […]

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RPM and Mondelez launch the 2018 Cadbury Easter Egg Hunt

Independent creative agency, RPM are once again working with Mondelez on the Cadbury Easter Egg Hunt for 2018. This will be the 11th year the event has run in partnership with The National Trust and The National Trust of Scotland, and RPM’s 5th year managing the campaign, which looks to leverage the ritual of Easter […]

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Oreo dispenses cookies from interactive digital poster

Oreo has launched an out-of-home campaign across London to drive purchase and participation in its 2018 Great Oreo Cookie Quest promotion. The focal point of the OOH campaign is a specially built, interactive digital poster within a fully wrapped bus shelter on London’s New Oxford Street.  It offers passers-by the opportunity to find hidden cookies […]

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Pret’s ‘Make Someone Smile’ campaign to give away 300,000 coffees

Pret A Manger’s shop teams will be giving away over 300,000 free drink tokens to encourage customers to ‘Make Someone Smile’ by giving the gift of coffee. This  will be Pret’s biggest ever giveaway. The tokens will be handed out at random in Pret shops by Team Members from Monday 19th March until Sunday 25th […]

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Eat Natural appoints Hot Pickle for experiential activity

Eat Natural, the British snack bar company, has appointed creative agency Hot Pickle to create and implement its ‘Made in the Makery’ experiential activity throughout the summer. The nationwide campaign, kicking off in June, will focus on key family, food and music festivals. ‘Made in the Makery’ will be a fully immersive experience, allowing festival-goers to experience making their very own, totally unique Eat Natural […]

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Deliveroo creates first ever burger billboard

On-demand food delivery service, Deliveroo has announced that the world’s first billboard made entirely from burgers is set to come to London. The billboard, standing at four metres, will be assembled using thousands of burgers, which will be available for members of the public to devour for free. Burgers are one of the nation’s most […]

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Drinkfinity launches with an immersive lifestyle lab

To celebrate its launch, Drinkfinity is set to host a two-day Lifestyle Lab, including a workshop hosted in collaboration with The School of Life. People are embracing modern, multifaceted lives, in the way they work, play and relax and the new drinks brand reflects this. The event,  hosted at co-working venue Huckletree, will allow people […]

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Alpro celebrates Plant Power Day with Planquet

Alpro will be popping up in East London to celebrate Plant Power Day on Wednesday 7th March. Plant power pioneer Alpro is teaming up with plant-based cooking sensation BOSH! to host the UK’s first ever ‘planquet’, set in an urban jungle turned plant-filled haven. This root-to-stem inspired supper club marks the launch of Plant Power […]

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Mash Staffing grows partnership with Waitrose

After a successful trial period, Mash Staffing has been appointed by Waitrose to provide Waitrose Taste Ambassadors for their Tastings with Waitrose sampling programme. The six-month trial in 25 stores received positive feedback from brand partners, store staff and customers, and will now begin to roll out across the entire Waitrose estate. Mash was first […]

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Sense brings innocent Super Juice to the capital

A new campaign to support the launch of Super Juice, innocent’s most ‘nutritionally dense’ juice, gives Londoners the chance to try the three recipes (Apple, Pear and Cucumber, Raspberry and Cherry, and Orange and Blood Orange) while out and about in the UK capital. The juices also contain ‘super suggestions’ attached to each drink, to […]

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Cadbury Creme Egg Camp comes to Old Street

  To celebrate the return of Cadbury Creme Egg Hunting Season, Cadbury launched Creme Egg Camp – an immersive haven for all Cadbury Creme Egg lovers. The camp is open for five weeks from 19th January 2018 in Old Street, London. Open for a limited time only in Old Street, London, the Creme Egg Camp will […]

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Pip & Nut hosts pancake pop up at Whole Foods

Pip & Nut is hosting a pancake pop up at Whole Foods Kensington on and ahead of Shrove Tuesday. The instore takeover will offer sweet and savoury pancakes throughout the day with the first 100 during every ‘Happy Hour’ on the house. All four pancakes on the menu are l made from Pip & Nut’s […]

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BD Network cooks up a Lurpak Christmas experience

Agency BD Network brought Lurapak’s brand proposition ‘ Christmas Deserves Lurpak’ to life with an eight meter tall Christmas tree over the festive period. The eight meter tall Christmas tree was built out of Lurpak branded blocks of butter.  The installation was surrounded by a live kitchen, in which the Lurpak chefs and ambassadors cooked up […]

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belVita brings ‘Good Mornings’ campaign to train stations across the UK

Breakfast biscuits brand, belVita, brought breakfast and music to commuters at Charing Cross station in London on Friday  2nd February as part of its ‘Good Mornings’ campaign. The music came from a bright yellow piano played by a professional pianist. The campaign was created by integrated marketing agency HeyHuman. belVita will be touring train stations […]

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Gordon’s Gin offers G&T’s to Londoners affected by train delays

Following a month of strikes, delays and another spike in train fares, Gordon’s Gin has launched a service that can reward delayed rail passengers with either a half price or a free Gin & Tonic. The service – called #YayDelay – uses an intelligent algorithm to monitor real-time train delays and tweets containing #YayDelay in order to […]

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Knorr, Marmite and Hellmann’s open Café to help cash-strapped Brits

Following research that revealed that the public have on average just £28.26 in their bank account at the end of January, Hellman’s , Knorr and Marmite have come together to demonstrate the power of store cupboard stables and feed hungry Londoners. Cupboard Love Cafe opened its doors to inspire the public to delve into their cupboards and cook, […]

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LoneWolf installs free G&T machine at Old Street Station

BrewDog backed craft distiller LoneWolf, has installed a free gin and tonic vending machine in London to give the capital’s gin fans a chance to toast the upcoming end of Dry January. The vending machine can be spotted in London’s Old Street Station and will be dispensing cans of LoneWolf’s signature gin and tonic on […]

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Cargo launches in Minneapolis with Red Bull partnership

Cargo has announced their launch in Minneapolis. With this launch, Cargo also kicks off an in-car product sampling campaign with Red Bull, just in time for the Red Bull Crashed Ice and the Big Game on February 4, 2018. Cargo enables brands to build brand loyalty by placing products like Red Bull directly in the […]

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Seedlip and Kru Live spread peas and love with Dry January sampling campaign

Seedlip, the world’s first distilled non-alcoholic spirits, has partnered with Kru Live to encourage Londoners to sample their range; coordinated to align with the Dry January trend. The team at Kru Live were tasked with delivering 30,000 samples of Seedlip Spice 94 and Garden 108 accompanied by giant wicker statues of the brand’s striking Fox and […]

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Kalettes undertake Hoxton pop-up

The shop took centre stage in trendy Hoxton from Thursday 30th November until Sunday 3rd December. Kalettes, a natural cross between kale and brussels sprouts brought the brand to life at Hoxton’s Railway Arch, Geffrye Street, London during early December. The store was inaugurated with an evening event that gathered food bloggers and journalists. Bridget […]

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N2O provides Experiential Christmas Market Roadshow for Tesco

N2O delivered a Bavarian-style Christmas Market to thousands of Tesco customers this season. For four weeks from mid-November, the Market got festive proceedings underway at the start of the customer journey in car park, with the chance to taste a range of food and drink from big name brands, all perfect for Christmas. Complete with […]

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Tabasco Pick-Me-Up Pit Stop pops up this festive season

The UK’s first Bloody Mary café, the ‘Tabasco Pick-Me-Up Pit Stop’, is opening its doors to help perk up commuters on their way to work during the nation’s biggest party week. New research reveals that 13.7 million Brits are expected to don their Christmas clobber and attend their festive dos in the third week of […]

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The Economist adds winter flavour to food waste-themed experiential campaign

Latest real world subscription activation highlights critical need to reduce food waste by offering fresh soup made with vegetables rejected by retailers. In a new twist on its #feedingthefuture campaign, The Economist is encouraging Londoners to try free nutritious soup made from vegetables destined for the bin. Engaging with people through a branded mobile trike, […]

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RPM and Baileys open immersive Treat Stop

Baileys is working with agency RPM to launch Baileys Treat Stop, its first customisable bar menu where guests can transform a range of sumptuous lattes, hot chocolates, exclusive cocktails and even a secret chocolate reindeer serve. Baileys Treat Stop will open its doors on 4th December doors in London’s Covent Garden, welcoming those seeking some festive indulgence. Joanna […]

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Whole Earth opens pop-up nut butter fondue bar

Whole Earth has created the first-ever peanut butter fondue bar in Shoreditch, London, which opened to the public on 24-25 November. Over the two days, the Whole Earth Nut Butter Bar became a must-visit destination for peanut butter fans. The unique dining experience gave visitors the opportunity to experiment with different dipping combinations, enjoyed in […]

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Kraft Heinz launches 50th ‘Beanz Meanz Heinz’ anniversary campaign

To celebrate 50 years of the iconic ‘Beanz Meanz Heinz’ slogan, Kraft Heinz  launched its anniversary campaign, which included 50 special, limited edition labels on 15 million cans of Beanz, a fully branded #BeanzMeanzHeinz double decker bus and a microsite offering the public the chance to personalise their Beanz can labels. The bus, executed by […]

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Faber & Faber sees immediate Amazon sales spike after book chapter sampling to Interpol gig goers

Handing Alexandra Palace audience sample chapters about the band they were queuing to see resulted in trackable sales boost within hours Book publisher Faber & Faber saw an almost instant sales boost on Amazon from a chapter sampling campaign at a recent concert at London’s Alexandra Palace, suggesting members of the audience were so enthused by what they read […]

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World’s first ‘wellness shed’ stirs up mindfulness

Can slowly stirring a pot of steaming hot soup really calm a chaotic commute? That’s the premise behind the world’s first ‘wellness shed’ pop-up from GLORIOUS! Soups which is launched in Shoreditch on October 19. Inside the shed, built by Tiger Sheds, visitors found a unique virtual reality (VR) mindfulness experience that involved stirring a […]

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Savvy embarks on Lipton and KFC sampling drive

Shopper Marketing and Retail Activation agency, Savvy, is extending summer by telling the nation that Lipton is now served in KFC with a 5-week outdoor mobile sampling campaign visiting 100 KFC restaurants over a weekend period. As Autumn arrives, Lipton is handing out free samples to consumers visiting KFC across the UK. Shopper insight has […]

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VOXI Chooses Seed to Establish Brand Awareness Amongst UK Students

Voxi, the UK’s first dedicated youth mobile offering, has chosen Seed to devise and deliver a student ambassador programme that quickly establishes brand awareness amongst the UK’s university communities. Launching on 25 September at Manchester Metropolitan University and running across the length and breadth of the UK until the end of October, the programme builds […]

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N2O delivers Al Fresco events for Tesco this summer

Experiential marketing experts N2O were tasked by Tesco to help shoppers discover the delights of eating outdoors this summer. To deliver the seasonal messaging, N2O rolled out a series of four events across the UK, each designed to engage consumers at different touchpoints of their buying journey. Over 25 brands took part in a nationwide […]

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Sense brings innocent Bubbles to Londoners

Following its recent launch, innocent Bubbles, a new lightly sparkling blend of pure fruit juice and spring water, will be introducing Londoners across the UK capital to its three flavours, Lemon & Lime, Orange & Lime, and Apple & Berry. A branded vehicle, the innocent Bubbles Canteen, will provide the focus of the campaign, which […]

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Papa John’s treats Londoners to an underground pizza party

Pizza-lovers were treated to a taste of Papa John’s new ‘Papa’s Deep Crust’ in an unusual dining experience at London Underground’s deepest station Lucky Londoners at the Underground’s deepest Tube station, Hampstead, were last night treated to Papa John’s new ‘Papa’s Deep Crust’ pizza, in a unique platform-dining experience. Hampstead Tube station on the network’s […]

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Barilla supports Simplyhealth Great North Run for a second year running

Barilla returns to The Simplyhealth Great North Run in 2017 in a partnership that sees the brand host a second edition of their ‘Barilla Pasta Party’, set to be the biggest Pasta Party in the UK. Held the day before the  half-marathon. Barilla will sample hot servings of pasta, including new gluten free option, and […]

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Promohire embarks on ice-cream tour with Fuller’s Kitchen

Promohire worked with agency The Fitting Room (formerly known as PR & Everything Inbetween) on their latest campaign for Fuller’s Kitchen. The brand was celebrating National Ice Cream day, and launched a double-decker ice cream themed bus called The Inside Scoop. The converted bus has completed a multi-date activation adventure between the 20th and 30th […]

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Pop’n Sprinkle shakes up the cinema popcorn experience

Movie fans across England, Scotland and Ireland can enjoy their favourite film-watching snack with a choice of six different flavours at Vue Cinemas thanks to Pop’n Sprinkle. Available in salt & vinegar, candy caramel, cheesy onion, sweet chilli, creamy butter and sour cream & chive varieties, Pop’n Sprinkle comes in sachets that can easily be sprinkled […]

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Arm & Hammer launches Apothecary Tent experiential campaign at Wilderness Festival

Arm & Hammer has announced an experiential campaign to promote their toothpaste at Wilderness festival. The campaign was conceived and developed by Chorus, the specialist content and partnerships division at Maxus. It features an “apothecary tent,” which illustrates the benefits of baking soda, the toothpaste’s key differentiating ingredient. The use of baking soda promises a […]

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What A Melon brings pool party to the capital

On World Watermelon Day 2017, soft drink brand, What A Melon is throwing a free admission refreshing pool party. Complete with an open-topped party bus, on-board Jacuzzi and watermelon swimming pool the party is set to bring a slice of summer to Central London.  Londoners are encouraged to pack a swimsuit and head on down […]

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Toast or Hands Café opens in Shoreditch

A pop-up café with a difference is coming to Shoreditch this August. Created by the nation’s bakers, the Toast or Hands Café has been designed to remind hungry young Londoners that life is #BetterWithBread. For one day only, this single ingredient café will be giving out free unicorn toast (an on trend creation using natural […]

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Volvic and Closer launch ‘Let It Out’ sampling campaign

Experiential agency Closer has launched a campaign to drive brand awareness for Volvic’s ‘Touch of Fruit’ and ‘Juiced’ ranges among a millennial audience. The ‘Let it Out’ initiative plays on the volcanic origins of Volvic bringing to life an eruption of fruity goodness whilst encouraging millennials to express their inner optimism and  positivity through a memorable, […]

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Pip & Nut unveils ‘Pipnics’, it’s first experiential campaign

  A series of ‘Pipnic’ pop-ups are taking place at high footfall locations across the UK capital during July by nut butter brand Pip & Nut. The dedicated ‘Pipnic’ sampling spaces will showcase and serve up a range of nut butter and nut milk breakfast, lunch and snack ideas, plus play host to a series of […]

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Circle Agency and Dorset Cereals embark on UK tour

With last year’s Dorset Cereals experiential tour delivering 25 live days, 100,000 sample giveaways and an experiential reach of over 280,000, the brand has again teamed up with Circle Agency to activate its UK tour. Building on the success of last year’s campaign, Circle Agency are taking the Dorset Cereals UK Tour to a series of […]

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Amplify uses sushi belt pop-up to help Rowntree’s promote new 30% less sugar range

To launch Rowntree’s new 30% less sugar range of Fruit Pastilles and Randoms, Rowntree’ s tasked Amplify  with concepting, creating and delivering the two-month long nationwide #RowntreesTasteTour. The Rowntree’s Taste Tour invites a wide range of people to try the new sweets in a brightly coloured, factory-style pop up full of bending pipes. The centerpiece is […]

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iMP embark on Richmond sampling campaign

iMP have been taking the Richmond Sausages rebrand tour across the UK. Kicking off on July 3rd, the three week non-stop tour is supporting the brands relaunch and showcasing the new packaging through customer sampling.  iMP have designed and built a bespoke sampling pod, in which brand ambassadors can cook and serve Richmond extra thick […]

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Traxi service hits the streets of London

The iconic tractor normally spotted in fields across Britain came to Chelsea last week offering a unique taxi service.  Cider brand Orchard Pig transported the bright blue tractor up to the big smoke to offer a more laidback approach to the Friday rush hour. With the average daily commute in London lasting 57.1 minutes, Orchard […]

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Lucozade Energy launch their biggest-ever sampling campaign in partnership with Deliveroo

On Monday 3rd July, Lucozade Energy launched their biggest nationwide sampling campaign to date. The campaign, backed by a £20m brand investment, will distribute up to 4 million mini cans across the UK. To support the campaign, Lucozade Energy teamed up with Deliveroo to offer millions of delicious rewards, ensuring that “Winning Never Tasted So […]

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Robinsons and KFC join forces during Wimbledon

Robinsons have enlisted the help of Savvy to take over KFC Wimbledon during the famous tournament to delight tennis fans on their way to the match. Using innovative technologies, the window itself is transformed into a touchscreen; with a simple tap on the window the game is activated and players control their pong paddles directly […]

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Benefit embarks on Hoola Ice Cream Van tour

 This summer, Benefit Cosmetics is celebrating staycationing and the quintessential British beachside holiday by launching the Hoola Ice Cream Van, which is touring the UK. Beach-goers will be encouraged to visit the Hoola-inspired ice cream van where they can choose from a range of beauty touch ups including sampling the Hoola Quickie Contour Stick which launched […]

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Purple Creative launches ‘Are you Liqueurious?’ campaign for Marie Brizard

Purple Creative has created a global brand activation platform, Are You Liqueurious?, to promote Marie Brizard liqueurs and syrups. The idea encourages bar-goers to be more curious about Marie Brizard liqueurs and new flavours again. Are You Liqueurious? is both a mindset for drinkers and bartenders to identify with and directly challenges them to try […]

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Branston launches ‘Please The Cheese’ campaign

Branston has unveiled a new TV campaign, as part of a wider marketing initiative to reinforce Branston as being the perfect partner for cheese. ‘Please The Cheese’ has been created to re-engage Branston’s current customer base while also targeting a new, younger audience of cheese lovers. ‘Please The Cheese’ brings to life the nation’s love […]

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Richmond Sausages relaunch

Kerry Foods sausage brand, Richmond, is relaunching its range with a new, more impactful design, to modernise the brand and showcase the brand’s quality credentials to shoppers. The re-design forms part of the brand’s biggest ever campaign with a £5m investment. Currently worth £119m, Richmond sausages have been around for over 100 years when it […]

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Lipton Ice Tea launches summer experiential campaign

Lipton is visiting city centres nationwide for a 23 day roadshow, as part of their ‘Let’s Go’ summer campaign. Urban spaces are being transformed by experiential agency iD, who has produced the experience on behalf of Lipton, offering the public a chance to relax and unwind with their friends. At the experience,  Lipton Ice Tea […]

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Bluewater brews up a storm with Shepherd Neame experiential store

Landsec has announced that Shepherd Neame, Britain’s oldest brewer, has launched a seasonal pop-up brewery store at Bluewater, Europe’s leading retail and leisure destination. The 1,800 sq ft brewing boutique, open until July 5 2017, is located in the Upper Guildhall adjacent to Zara, and is designed to showcase the Shepherd Neame brand.  The store […]

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The Belvoir Balloon takes flight

Throughout summer  the Belvoir’s Little Drop of Lovely hot air balloon will be flying through the  skies at food and countryside festivals, including Bristol Balloon Fiesta. Belvoir cordials and whynot! thinkpeople have worked together to design and build a bespoke droplet shaped hot air balloon and a support mobile sampling area, where everyone can enjoy a […]

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Rekorderlig turns the UK ‘Beautifully Swedish’

People across the UK will get the chance to immerse themselves in Scandinavian style, drink and culture this summer and feel ‘beautifully Swedish’ as fruit cider brand Rekorderlig embarks on a 38-day ‘Lagom’ tour of the country. Inspired by the cool, effortless Scandinavian lifestyle, Lagom is the theory that ‘just enough’ is the perfect amount […]

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The Economist expands #FeedingTheFuture campaign with ‘Fast Forward Food’ launch in New York, London and San Francisco

The Economist recently announced that it will expand its #feedingthefuture campaign with the launch of “Fast Forward Food” in New York City and London, and the launch of “Waste Not. Want Not” in San Francisco. The #feedingthefuture campaign is a part of The Economist’s live content marketing program that aims to attract new readers to The Economist through creative and […]

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Whole Earth reaches fitness fans with big sporting weekend

Whole Earth, the organic food brand from Wessanen UK, sponsored two sporting events during the second week of June,the Columbia Threadneedle World Triathlon in Leeds and Man V Horse in Powys, Wales. Over 5,000 competitors at the Leeds Triathlon, both amateurs and elite – including many of Team GB’s Rio Olympians and the Brownlee brothers who […]

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Cobra launches ‘Brewed smooth for all food’ campaign with London Food Month

Molson Coors has launched a campaign designed to celebrate its beer brand Cobra’s strong connection with food. The ‘Brewed Smooth for all Food’ campaign begins during June’s London Food Month, where Cobra is the Official Beer Partner. Working with real world marketing agency Sense, the Cobra team will be bringing its ‘Flavour Room and Bar’ […]

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Freya launches The Freya Spritz at summer events

Freya has announced its 2017 summer partnership programme, which will kick off on June 30th with the brand’s first festival activation at El Dorado Festival and will end at Oriole Bar with the brand’s inaugural Master Class, which will be open to the public. Freya’s summer season will showcase its latest serve; the Freya Spritz. Freya fans will […]

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BrewDog offers free beer for voters

BrewDog is  encouraging the wider public to use their vote on Election Day by offering a free beer to anyone who casts their vote on Thursday. To claim a free Punk IPA, voters need to take a selfie outside their polling stations and show it to bar staff at any UK BrewDog bar. Those who […]

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RPM puts the fun back into confectionery with new Mondelez campaigns

RPM has announced  two new campaigns for Mondelez brands Maynards Bassetts and Cadbury. The new Cadbury Dairy Milk campaign has launched to coincide with World Milk Day (June 1st) and runs through to the 25th. RPM will be taking a branded milk float to high profile shopping locations in London (Westfield White City), Newcastle, Birmingham (Bull […]

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Nākd brings wholefood revolution to commuters

To help spread the word of Nākd’s wholefood revolution, Nākd showcased their range of bars and nibbles on the streets of London to demonstrate that there is a Nākd bar for everyone. The ultimate lean, green, sampling machine took to the streets where members of the public picked from four lucky dip chutes, containing four […]

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Coors Light takes its Ice Cave to Glasgow

Building on its success in Sheffield, Birmingham and Dublin last year, beer brand Coors Light is  taking the Ice Cave from its TV ads to the Scottish city to coincide with other events. The Jean Claude Van Damme-led TV campaign will be live in Glasgow from 19-28 May, transporting locals into an  Arctic raver underworld […]

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Crisp brand Slabs embarks on foodie sampling drive

Chunky crisp brand, Slabs, will be sampling to over 50,000 foodies across the country. Slabs will be showcased at ITV This Morning Live at the NEC and Simply Cheshire at Arley Hall. This Morning Live is a 4-day event at the NEC offering a guide to the latest lifestyle trends, attracting a 50,000+ footfall. Slabs […]

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Maximuscle and Circle Agency ‘Make Gains’ at BodyPower Expo

Maximuscle called upon Circle Agency to activate its stand at this year’s BodyPower Expo, which enticed thousands of fitness fanatics over the weekend with free giveaways, product sampling and fitness challenges. The event was the first time Maximuscle’s latest products and flavours had been offered to consumers, and the on-stand sampling bar featured an array […]

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Hot Pickle and Hovis embark on experiential roadshow

Hot Pickle are taking the Hovis Airstream on an experiential roadshow across seven cities.  The baking roadshow is Hovis’s most experiential campaign to date. Kicking off in Cardiff, St. David’s, Hovis will be serving warm slices of their wholemeal loaf, fresht from the oven, in a specially adapted retro 1962 Airstream trailer. Created by Hot […]

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Sense launches The Economist #feedingthefuture campaign in New York

Real world marketing agency Sense has established its U.S. presence with a new office in New York, along with the April launch of experiential campaign #feedingthefuture for The Economist. Sense won The Economist’s North American business in late 2016 following a competitive review, and Sense London has been the agency of record for the company […]

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Dove announces new partnership with British Tennis

Dove has announced a year-long brand partnership with The Lawn Tennis Association (LTA). As the Official Female anti-perspirant of British Tennis, Dove will keep fans feeling fresh at the tennis as it distributes over 60,000 samples of its new Go Fresh Pear & Aloe Vera deodorant to attendees, as well as providing products for tennis […]

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Sense brings McVitie’s sharing moments to the Nation

McVitie’s has launched a four-week tour focusing on major cities and events, sampling their new sharing snack, McVitie’s Digestives Nibbles. As well as taking away free 120g packets of three varieties of the biscuit snack, consumers were treated to a surprise encounter with the  baby seal puppet from the brand’s TV campaign. “This tactical and effective brand experience […]

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Robinsons Fruit Shoot and iD embark on integrated campaign

Robinsons Fruit Shoot has launched a new campaign in a contemporary approach aimed at driving relevance amongst parents. The fully integrated, global campaign; It’s My Thing, celebrates real children doing what they’re passionate about, championing their self-expression and individuality and inspiring parents to support kids in finding their ‘thing’. The campaign creative of It’s My Thing is borne […]

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Bud Light and Seed Marketing embark on ‘We’re Here’ UK Tour

The Bud Light We’re Here 108 date tour will be visiting cities across the UK, including London, Manchester, Cardiff, Leeds, Liverpool and Newcastle, announcing the arrival of the beer brand into the UK. The tour sees the Bud Light event team creating  an immersive atmosphere in which to sample the drink. A serving of ice cold […]

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iMP builds Kiss-O-Meter for Rihanna’s fragrance launch

To support the launch of Rihanna’s new fragrance, Riri Kiss, experiential agency iMP were commissioned to design, build and tour The Kiss-O-Meter. iMP designed the unique experiential concept, created the software and built the Kiss-O-Meter, which embarked on a nationwide experiential tour. The Kiss-O-Meter featured a touchscreen which engaged with shoppers and asked them one […]

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OnePlus launches Dash Energy drink for April Fool’s Day

The Dash Energy Drink claimes to “unlock a person’s hidden potential” as well as being nutritional. OnePlus is using the “a day’s power in half an hour” slogan to market the energy drink. Claiming drinking the energy drink eliminates the need to sleep for eight hours to recharge, the slogan echoes the original Dash Charge […]

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TRO launches Lucozade Zero and Missguided partnership

Lucozade Zero and fashion retailer Missguided has announced a collaboration, which will be brought to life through on-pack promotion and experiential marketing. TRO is activating a multi-faceted campaign entitled ‘Zero to Pay’, which will offer consumers a multitude of perks, giveaways and discounts – all of which can be unlocked through an on-pack promotion on […]

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Walkers sample ‘Cheers and Onion’ packs to Leicester City fans

Walkers will be gifting fans a special edition of their new ‘Snap and Share’ packs – the appropriately named ‘Cheers & Onion’ at Leicester City FC’s UEFA Champions League match against Sevilla on March 14th. Mirroring the recently launched range of Walkers sharing packs which are adorned with selfie-ready cheering faces, these limited edition smaller […]

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Promohire and jackanory team up for Cadbury Creme Egg Spotter’s bus tour

Promohire was appointed by brand experience agency Jackanory to support the latest Cadbury Creme Egg campaign. Cadbury has teamed up with Sainsbury’s to launch the Creme Egg Spotter’s Hide Bus which is touring stores across the south-east. This activity is providing an egg-citing opportunity to sample a delicious Cadbury Creme egg treat from the on-board […]

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Whole Earth announces new sport partnerships

Whole Earth has announced significant increases to its sports partnerships for 2017/18, to reinforce its proposition of fuelling healthy living and exercise. The brand has announced two new high profile partnerships; one with global sportswear and equipment brand Reebok, and another with England Netball. Whole Earth’s existing agreement with the British Triathlon Federation has also […]

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Brand Belief embark on multi-brand roadshow

The annual Dinner to Dine For multi-brand, multi-channel Big Night In & Special Meal-treats campaign returns for the fourth time at the end of February 2017. Featuring three travelling Big Night In roadshows and supported by media, social media, promotional and trade support activity, the event organisers Brand Belief have combined key marketing disciplines into […]

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Wall’s and iMP embark on 60 day sampling roadshow

To celebrate their re-branding and to drive sales of Ready Baked Microwave Sausages, Wall’s have embarked on a two month roadshow to deliver over 50,000 samples of their ‘delicious in one minute’ sausages to the nation. Leeds based experiential agency, iMP have converted a seven-metre long Mercedes truck into a bespoke sampling unit. iMP sourced, […]

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Gin: The Movie hosts immersive film experience

Gin, the spirit of 2016, is starring in its own feature length film following a year of filming by London based gin collaborative; A World of Gin. The team behind the film, A World of Gin, have run a number of events across the country including; Ginder, Ginstonbury and A Miracle on Leonard Street working […]

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Woolworths serves up multi-sensory food experience at Australian Open

The Woolworths Summer Sensorium is taking place at the tennis tournament in Melbourne from Monday 16 – Sunday 29 January.  In conjunction with the Woolworths marketing team, BEcause Experiential Marketing, devised the free visitor activation on Grand Slam Oval at Melbourne Park with an experience that appeals to all five senses with ‘A Taste of Australian Summer’. It […]

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Graze brings the #snackmob to commuters

Graze are on a mission to beat the January blues and make weary commuters’ journeys more exciting – with the help of their #snackmob who are giving away one million Veggie Protein Power snacks across London throughout the month. Helping to make New Year’s snacking resolutions more fun, travellers at London Waterloo Station will be […]

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Budweiser helicopter delivers celebratory beer to Plymouth Argyle fans

To celebrate Plymouth Argyle’s draw, a celebratory load of Budweiser was delivered to Plymouth for the supporters to share around – in honour of the epic journey fans took to support their team in Liverpool on Sunday, as well as those who stayed behind to watch the game. Budweiser recruited FA Cup winner David James […]

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MARS Events appointed by Danone UK for Activia relaunch experiential.

Mars Events has been appointed by Danone UK to conceptualise, produce and activate a targeted shopper brand experience to announce the relaunch of its Activia yoghurt brand. Centred around its core message of “Start your day your way” the experience allows supermarket shoppers to try the product by choosing a number of different breakfast combinations […]

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Space chosen by Barilla for nationwide experiential tour

Space has been appointed by premium pasta brand, Barilla to deliver a brand experience campaign aimed at educating consumers on how to expand the range of their pasta cooking skills. Activity will kick off in mid November with a regional tour visiting London, Birmingham, Manchester, Leeds and Sheffield. Space has assembled a team of chefs […]

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Marks & Spencers and iMP embark on Vandwich tour

The Marks & Spencers Vandwich tour has been travelling around University campus’s in the UK rewarding students with free sandwiches and promoting graduate careers within the company. Ahead of the promotion students had to vote online for their university to receive the visit. The universities were put head-to-head against another local university to determine a […]

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Carabao launches multi-million pound integrated marketing campaign

In a bid to shake up the energy drink industry, the ‘Free Your Inner Carabao’ campaign is designed for a more unisex audience, as opposed to the ‘lad’ focussed communications usually associated with the market. Carabao’s inclusive marketing strategy sees the ‘Free Your Inner Carabao’ creative rolled out across multiple channels from September 2016, and […]

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Brand Belief kicks off third ‘It’s Lunchtime’ campaign

The ‘It’s Lunchtime’ experiential and promotional campaign returns for a third time at the end of this month supported by leading lunchtime focused grocery brands with the aim to encourage consumers to liven-up lunch and to shake up their midday eating habits. Consisting of major media, promotional and trade support activity, It’s Lunchtime will feature […]

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Oreo launches its first ever flavour mobile with the help of Joey Essex

On Friday 26th August 2016 celebrity Oreo fan, Joey Essex, launched the new Oreo Flavour Mobile on London’s Southbank. Designed to celebrate the launch of new Mint and limited edition Strawberry Cheesecake Oreo, the Oreo Flavour Mobile will travel across the country this autumn bringing a little bit of wonder to the everyday and making […]

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Smirnoff brings the #SmirnoffTractor to London

Smirnoff Cider kicked off the Bank Holiday summer vibes early, by surprising consumers with their large, raspberry-coloured tractor as it appeared alongside iconic landmarks such as Westminster Bridge and Piccadilly Circus, to celebrate the latest drinks offering from the global brand. Smirnoff ensured the public celebrated the hot Bank Holiday early with the #SmirnoffTractor – […]

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Barefoot Tat-Toe Parlour reveals people’s secret passions

Barefoot Wine & Bubbly is taking their ongoing #BareYourSole campaign directly to the people with the Barefoot Tat-Toe Parlour at events throughout August. Celebrating the fact that people feel happier when they are comfortable in their own skin and are free to express themselves, the Barefoot Tat-Toe Parlour encourages people to shout loudly and proudly […]

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