Grocery Gurus launches £4 million 2019 multi-brand shared grocery experience campaigns programme

Tesco WGC sampling copyMulti-brand marketing agency Grocery Gurus launched details of their new £4 million 2019 Together Is Better shared grocery brand experience campaigns programme on Monday 24thSeptember 2018.

Based on major grocery category or at-home occasions the individual campaigns cover areas as diverse as BBQ, Cocktails, Lunchtime, Breakfast at Work, Free From, Wine, Ales Beers & Cider plus Outdoor Eating & Entertaining.

Targeting both multiples and Independents, each campaign will bring together synergistic major and challenger brands under a common shared category or occasion grocery umbrella and consist of integrated, multi-channel activations including experiential roadshows, media/social-media, promotions/PoS & trade support.

Previous brands involved in multi-brand campaigns include Blossom Hill, Budweiser, Heinz, Hovis, Müller, PG Tips and Walkers.

Brian George, Chief Guru @ Grocery Gurus said “Multi-brand shared grocery promotional experiences are now very much on-trend, so we’re delighted to announce this, our biggest ever Together Is Better multi-brands campaigns programme for 2019 and look forward to again working with all the great brands and retailers that we’ve previously worked with.”

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