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M&C Saatchi and Havana Club take to the streets in new brand push

M&C Saatchi London and Pernod Ricard’s Havana Club have developed a new global communication strategy for the Cuban rum brand spearheaded by the idea ‘Cuba Made Me’ that aligns the brand with Havana’s raw street culture.  The campaign is designed to attract a new breed of young urban rum drinkers across Europe. Launching in Germany […]

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Slim Chickens launches the world’s first dippable billboard

The UK’s latest fried chicken eatery, Slim Chickens, has unveiled the world’s first dippable billboard, in a bid to help Londoners get saucy. The billboard, in situ at Boxpark Shoreditch on Wednesday, 9thMay, contained 12 Slim Chickens sauces, including Garlic Parmesan, Mango Habanero and Sriracha Garlic. The Slim Chicken Tender Truck was on site to hand […]

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Gymshark makes a splash in Birmingham with Ambient

Ambient launches weeklong street stencil, flyposting and projection activations for Gymshark. Experiential marketing agency, Ambient, has this week launched a street marketing campaign in Birmingham for fitness brand Gymshark, who recently opened its new, larger HQ in the city. The campaign looks to drive awareness and traffic to the brand’s pop-up shop in the trendy […]

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Angry Birds holds fan engagement event at Goodison Park

Everton Football Club’s shirt sleeve sponsor, Angry Birds, took over the stadium to host the first ever ‘Angry Birds Egg Cup’. Over 160 local school children from the Blues’ School Supporters Clubs’ scheme joined Everton International Ambassador Steven Pienaar and former Blues star Leon Osman in turning out at Goodison Park on Monday afternoon to […]

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Slingsby Gin celebrates the Tour De Yorkshire in branded Land Rover

Harrogate-based artisan gin brand, Slingsby, joined in with the festivities as part of the Tour de Yorkshire race at the beginning of May. The men’s course covered over 400 miles and an approximate 2 million people came out to watch the race. The Slingsby Defender 110, supplied by Bespoke Cars, was not only branded but […]

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Multi-brand National BBQ week returns for 22nd year

Multi-brand National BBQ Week is returning for the 22ndyear.  One of the UK’s top awareness weekshas  been responsible, since its launch in 1997, for not only being the ‘catalyst for growth in the BBQ market’but also being ‘fundamental in changing consumer attitudes to BBQ’ Launching on Spring Bank Holiday and running from 28th May until the […]

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PVE helps Callaway go rogue across the U.S

Provision Events (PVE) has announced its partnership with Callaway Golf for the global golf giant’s unique coast to coast U.S. Rogue Tour. Visiting over 18 retail venues across the U.S. the Callaway Rogue Tour Experience uses Provision Events expertise to bring the brand’s latest technology to life. With a series of interactive areas that are […]

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Parallel wins big at the BT Sport Industry Awards 2018

Parallel London, a fully inclusive fun run and accessible family festival, has won two awards – Participation Event of the Year and the Diversity and Inclusion Award – at the highly prestigious BT Sport Industry Awards in London last night (26 April 2018).   Founded by Andrew Douglass and created by live event and experience […]

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McCann brings ‘Bing Search Bar’ to King’s Cross Station

McCann London and search engine Bing have constructed the “Bing Search Bar” – an actual juice bar at London’s King’s Cross station on Wednesday 2nd May, where commuters can pay for their juice with a Bing search. The concept of gaining something you really want simply by searching on Bing is a way of bringing […]

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Big Lottery Fund appoints 23red to lead A Better Start Campaign

The Big Lottery Fund, the largest funder of community activity in the UK, has appointed creative agency 23red to lead a new campaign promoting early childhood development. The campaign is part of A Better Start, a ten-year National Lottery funded programme set up by the Big Lottery Fund to help families give their babies and […]

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Grenade partners with iMP for sampling activity

Grenade Sports Nutrition are partnering with iMP to promote a range of protein packed products through consumer sampling at key commuter times across the UK. Starting with London and Manchester, Grenade branded iMP sampling teams have been deployed from 7am at high footfall tube stations across London and on commuter routes in Manchester city centre. […]

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innocent Super Smoothies show drinkers how to live on the bright side

A new campaign created by experiential marketing agency Sense for innocent shows drinkers how to live on the bright side by bringing the brand’s latest Super Smoothie ad to life in London and Manchester. The interruptive activity featuring choreographed artists is a direct play on the most recent ATL campaign, which shows a woman dancing […]

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Benefit Cosmetics ‘Bold is Beautiful’ global philanthropy project returns

Benefit Cosmetics’ annual philanthropy initiative – The Bold Is Beautiful Project – returns this Spring to celebrate its fifth anniversary.  Benefit is opening the doors to a pink interactive pop-up experience, designed for women to harness their most bold and beautiful selves and learn more about the two charity partners, Refuge and Look Good Feel […]

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Pride in London appoints innovision as new production partner

Pride in London announces the appointment of innovision as its new production partner for 2018. The new partnership follows confirmation from the Mayor of London that Pride in London has been re-appointed to organise The Parade for a further five years. Together with innovision, Pride in London will begin developing the 2018 event for the […]

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Broadwick Live joins Drastic on Plastic campaign

Broadwick Live has announced that it is part of the Association of Independent Festival’s (AIF) Drastic on Plastic campaign to eliminate single-use plastics in festivals by 2021. More than 60 independent festivals are joining together to: ban the use of plastic straws on-site this season as a minimum first step – and eliminating all single-use plastic at […]

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Pioneer Group showcases new technologies at RDSE

AV and IT installation experts, Pioneer Group, are showcasing a range of interactive technologies at RDSE 2018, where visitors can be immersed in a high-end l experience whilst browsing the future of digital signage. These include technology from global leaders in computer vision intelligence; Admobilize, which identifies audience by gender and age, providing real time […]

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Reed Exhibitions adopts GES technology package at Airport Show 2018

Reed Exhibitions, have extended their contract with Visit and Poken by GES for the Airport Show portfolio of events in Dubai. Airport Show is the latest of a series of technology-enabled exhibitions already delivered by Visit & Poken across leading organisers in EMEA. The GES technology package, which combines SaaS registration software, NFC-enabled smart badges, […]

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Ecover opens Rubbish Café pop-up

The Ecover Rubbish Café will serve a waste menu from eco-chef Tom Hunt and will be kitted out with an upcycled décor inspired by eco-designer Max McMurdo. Guests can learn how to #LiveClean while they lunch in sumptuously upcycled surroundings. The two-day pop-up will serve up inspiration and ideas for simple swaps that can be […]

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TracyLocke wins Babybel Experiential

Global shopper marketing agency, TracyLocke, has announced that its London branch has won the pitch for Babybel’s upcoming experiential activations across the UK. Kicking off in mid-June, the agency will deliver a nationwide sampling campaign for Mini Babybel, to support a £3m media spend across TV, radio, social, mobile and PR, which will target both […]

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A thousand footballs bring families together in Mastercard campaign by McCann London

Mastercard kicked off the first activation of its new global brand platform, Start Something Priceless, in London in early April. The activation celebrates the brand’s belief that a ball can Start Something Priceless by bringing families together to create special moments and unique memories. As part of Mastercard’s sponsorship of UEFA Champions League, McCann London created an activation […]

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Provision Events Built Youth Zone Attracts Tomorrow’s Stars at the RBC Heritage

Provision Events (PVE), the sponsorship activation expert, welcomed the stars of tomorrow to their specially designed ‘Youth Zone’ at the PGA Tour’s RBC Heritage tournament where they provided a fan experience specifically aimed at young people. Working on behalf of tournament sponsors Mikkelson Law Firm, RLB Squared, Kinghorn Insurance and First Tee of the Lowcountry, […]

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Pladis appoints whynot! think people to deliver McVitie’s brand experience

As part of their re-launch of the McVitie’s brand and £12m multi-media advertising campaign whynot! think people have been appointed to create the ‘Sweeter Together Challenge’ for McVitie’s Nibbles, touring stations and shopping centres around the country throughout April and early May. The Sweeter Together Challenge is an interactive experience, reflecting the creative theme of […]

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Tabasco celebrates 150th anniversary with immersive night market

On 11th May in East London, a one-off night market-style event in celebration of the 150th anniversary of Tabasco Sauce is bringing together a line up of talented  chefs and some of the city’s best bartenders for a menu inspired by the culinary diversity of the London food and drinks scene. Manning the kitchens at the ‘Tabasco Global Kitchen’ will […]

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Starcom UK bolsters senior leadership team

Starcom has announced the promotion of Elliott Millard to managing partner, head of planning, at Starcom UK and the appointment of Kay Martin as managing partner, clients. The changes strengthen Starcom UK’s senior leadership team, which has undergone rapid growth in the last 12 months with major wins including Puig, Kraft-Heinz, FCA and Visa. In […]

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Benefit Cosmetics launch the Extreme Brow Bar

Renowned for waxing eyebrows since 1976, Benefit Cosmetics is going to extreme heights to prove that achieving great, natural looking brows doesn’t have to be extreme. Hovering  65ft in the air over the River Thames, consumers who choose to take the extreme brow bar challenge and hit the sky for a complimentary brow service or […]

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Promohire embarks on Google Mini Donut shop pop-up tour

Promohire have been appointed by creative agency Optimist, Inc. to collaborate on an activation for Google. Promohire converted on of their H-Vans and  hit the road with the Google Mini Donut Shop pop-up tour, celebrating the Google Home Mini smart speaker devices. Inspired by their sweet American Donut Shop expedition, the H-Van is touring London […]

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RPM and Mondelez launch the 2018 Cadbury Easter Egg Hunt

Independent creative agency, RPM are once again working with Mondelez on the Cadbury Easter Egg Hunt for 2018. This will be the 11th year the event has run in partnership with The National Trust and The National Trust of Scotland, and RPM’s 5th year managing the campaign, which looks to leverage the ritual of Easter […]

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Burwarton Show enlists SimpliWiFi

The organisers of the historic Burwarton Show, who are celebrating their 127th year, have confirmed that they will be using SimpliWiFi for the fourth year running. Held annually at Burwarton near Bridgnorth, Shropshire the show regularly attracts several thousand visitors. This year it will be held on 2 August 2018 and has already confirmed a […]

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Argos launches home style gym with pets- ercise offering

Argos is launching the ‘home from home’ workout space to offer  a variety of free fitness classes to the public. Argos, which offers more than 2,000 fitness products in its extensive range, has collaborated with brands to offer the  workouts.  FitBit, Reebok and USN will all be lending expertise, with fitness specialists such as Carly Rowena, Bradley Simmonds […]

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Bing builds a Search Bar with the help of McCann London at AdWeek Europe

McCann London and search engine Bing have constructed the “Bing Search Bar” – a juice bar at AdWeek Europe, where conference goers pay for their refreshments with a search. The concept of gaining something you really want simply by searching on Bing is a way of bringing to life the principle behind Microsoft Rewards. This […]

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Bluewater hosts Aardman’s Early Man augmented reality experience

To celebrate the release of the prehistoric comedy adventure film, Early Man, an engaging augmented reality character trail was launched at Bluewater throughout February half-term. The experiential activity formed part of Landsec’s exclusive partnership with Aardman and StudioCanal, to bring Early Man to life across its portfolio of retail and leisure destinations. Following the launch […]

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Sylvanian Families unveils world’s smallest fashion show

EPOCH making toys – the company behind collectible toy brand Sylvanian Families – is launching its new Town range by creating the world’s smallest fashion show, unveiled on Thursday 22nd March at Hamleys Regent Street. A UK-wide experiential roadshow tour with intu shopping centres will follow in April. The fashion stunt, devised by Bath-based agency Highlight PR, comprises two […]

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Energy brings Seat to Westfield London

To support the successful opening of the new Seat store at Westfield London, events and experiential agency Energy kick-started a two-week activation on Saturday 17th March in the main atrium. Unlike a traditional car stand, Energy has created an environment that is more in keeping with being outdoors in Barcelona, surrounded by the buzz of Spanish […]

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Reebok, Sports Direct and MKTG bring “Reebok Knockout” to London

Reebok has appointed MKTG to stage a hard-hitting experience in partnership with Sports Direct in London on March 15th to promote its association with the UFC and its UFC Fight Night Collection. Ahead of the UFC Fight Night event at London’s O2, Reebok  invited aspirational mixed martial arts fighters and fans to test their punching prowess at […]

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Imagination get interactive in Geneva with Jaguar I-PACE

Imagination powered the launch of the new all-electric Jaguar I-PACE with a series of  interactive activations at this year’s Geneva Auto Show. The experiences were designed to showcase Jaguar’s first all-electric production vehicle and allow customers to discover its unique design and advanced technology. The activations also supported the Auto Show experience itself, giving visitors additional […]

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Eat Natural appoints Hot Pickle for experiential activity

Eat Natural, the British snack bar company, has appointed creative agency Hot Pickle to create and implement its ‘Made in the Makery’ experiential activity throughout the summer. The nationwide campaign, kicking off in June, will focus on key family, food and music festivals. ‘Made in the Makery’ will be a fully immersive experience, allowing festival-goers to experience making their very own, totally unique Eat Natural […]

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Mr Men launch Little Miss Inventor to coincide with International Women’s Day

Mr Men Little Miss has launched its new character,Little Miss Inventor, with an interactive event at the Manchester Museum of Science and Industry and a competition to encourage kids to get inventing. The new character’s reveal coincides with International Women’s Day Running in conjunction with the event is a national competition encouraging children to submit inventions to […]

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SimpliWiFi launches UK first in heat mapping tech

One of the UK’s largest suppliers of mobile WiFi services has unveiled its latest foray into the world of event’s technology with the launch of its  heat mapping technology. SimpliWiFi’s new service makes use of conventional CCTV and thermal imaging cameras to find hot spots in crowds during festivals in order to aid events organisers. […]

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Deliveroo creates first ever burger billboard

On-demand food delivery service, Deliveroo has announced that the world’s first billboard made entirely from burgers is set to come to London. The billboard, standing at four metres, will be assembled using thousands of burgers, which will be available for members of the public to devour for free. Burgers are one of the nation’s most […]

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PVE and CSM Live deliver for HSBC at The Hong Kong Sevens

CSM Live and Provision Events will deliver the HSBC Mass Engagement activation programme across the HSBC Try Rugby Zone and Hysan Place at the Hong Kong Sevens. HSBC are a key client of the wider CSM Sport & Entertainment, but this is the first time that CSM Live, the branding and live experience specialists, have […]

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Drinkfinity launches with an immersive lifestyle lab

To celebrate its launch, Drinkfinity is set to host a two-day Lifestyle Lab, including a workshop hosted in collaboration with The School of Life. People are embracing modern, multifaceted lives, in the way they work, play and relax and the new drinks brand reflects this. The event,  hosted at co-working venue Huckletree, will allow people […]

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Alpro celebrates Plant Power Day with Planquet

Alpro will be popping up in East London to celebrate Plant Power Day on Wednesday 7th March. Plant power pioneer Alpro is teaming up with plant-based cooking sensation BOSH! to host the UK’s first ever ‘planquet’, set in an urban jungle turned plant-filled haven. This root-to-stem inspired supper club marks the launch of Plant Power […]

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Volvo opens its doors for nationwide XC40 unveiling

To mark the UK unveiling of Volvo’s brand-new XC40 this week, the Swedish car brand is hosting a nationwide launch event – providing the first opportunity for people to see the critically acclaimed model. Taking place on Thursday 22nd February, the event, which is being delivered by experience agency TRO, will see around 100 retailers […]

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Pilsner Urquell transports visitors from Korean Winter Olympics to Czech Republic with VR brewery tour

Behind The Scenes – Pilsner Urquell VR Brewery Tour from Wolf In Motion on Vimeo. A VR beer experience has launched at The 2018 Winter Olympics. The ‘Virtual Reality Brewery Tour’ will transport people from the Republic of Korea to Pilsner Urquell’s brewery in Plzeň, Czech Republic. Made by Purple Creative in collaboration with VR […]

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Urban Decay appoints The Flash Pack for Kristen Leanne launch party

L’Oreal owned cosmetic brand welcomed the Instagram star to London with a series of fun and colourful events, inspired by Kristen herself. Kristen Leanne is a beauty influencer , brand owner, and entrepreneur. Known for sharing Urban Decay’s values of cruelty-free vegan beauty, Kristen Leanne’s colourful collaboration with ‘UD’ includes Kaleidoscope Dream and Day Dream […]

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Promohire delivers H-Van for Valentines Snickers stunt

Following on from the success of last year’s ‘You’re Forgetful When You’re Hungry’ Valentine’s Day campaign, Snickers and agency AMV BBDO created another experiential stunt for forgetful consumers. Snickers came to the rescue, once again, saving those who had forgotten to reserve a table for their loved one that evening. Promohire was commissioned to deliver […]

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Thomas the Tank Engine rolls into St John’s shopping centre

Liverpool’s St Johns Shopping Centre has welcomed the arrival of Thomas the Tank Engine. The life-size, 5.5m long model of Thomas is spending eight weeks in his new home before returning to The Isle of Sodor. The Fat Controller will also be paying regular visits to St Johns in the city centre to sit with […]

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Amplify supports Beefeater at the MIXLDN 7 Global Finals

Pernod Ricard’s Beefeater gin has  teamed up with Amplify, for the fourth time,  for the Global Final of the brand’s annual Beefeater MIXLDN bartender competition. The Global Finals see national bartender champions go head-to-head to be crowned Beefeater MIXLDN 7 Global Champion. Taking place in London – the home of Beefeater – and now in […]

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Ocean Outdoor and Landsec share the Chubby Hearts London love

Chubby Hearts over London is a public design project conceived by the fashion designer Anya Hindmarch as a love letter to the city. Starting on Valentine’s Day and continuing as a celebration of London Fashion Week, giant ChubbyHeart balloons will be suspended over (or sometimes squashed within) 29 famous London landmarks and prominent locations across the Capital. The […]

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L’Occitane launches their first UK Flagship store on Regent Street

For the official launch of their first UK Flagship store – L’Occitane invited beauty editors, industry influencers and special guests to experience their new multi-sensory retail space on Regent Street, London. Designed by UXUS, the concept store was created with the vision of producing unique and luxurious experiences that allow customers to explore textures, tastes, […]

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Sense brings innocent Super Juice to the capital

A new campaign to support the launch of Super Juice, innocent’s most ‘nutritionally dense’ juice, gives Londoners the chance to try the three recipes (Apple, Pear and Cucumber, Raspberry and Cherry, and Orange and Blood Orange) while out and about in the UK capital. The juices also contain ‘super suggestions’ attached to each drink, to […]

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Provision events entertains record crowds in Phoenix with Microsoft Fan Experience

Provision Events  was commissioned by Eiger marketing to provide a Microsoft fan experience at the Waste Management Phoenix Open, which already held the record for attendance at a PGA Tour event. With 60,000 more visitors than in 2017, the party atmosphere, particularly at the notorious 16th hole ‘Colosseum’ reflected the diversity of visitors that spanned […]

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Cadbury Creme Egg Camp comes to Old Street

  To celebrate the return of Cadbury Creme Egg Hunting Season, Cadbury launched Creme Egg Camp – an immersive haven for all Cadbury Creme Egg lovers. The camp is open for five weeks from 19th January 2018 in Old Street, London. Open for a limited time only in Old Street, London, the Creme Egg Camp will […]

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Pip & Nut hosts pancake pop up at Whole Foods

Pip & Nut is hosting a pancake pop up at Whole Foods Kensington on and ahead of Shrove Tuesday. The instore takeover will offer sweet and savoury pancakes throughout the day with the first 100 during every ‘Happy Hour’ on the house. All four pancakes on the menu are l made from Pip & Nut’s […]

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BD Network cooks up a Lurpak Christmas experience

Agency BD Network brought Lurapak’s brand proposition ‘ Christmas Deserves Lurpak’ to life with an eight meter tall Christmas tree over the festive period. The eight meter tall Christmas tree was built out of Lurpak branded blocks of butter.  The installation was surrounded by a live kitchen, in which the Lurpak chefs and ambassadors cooked up […]

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The Kraken invites guests to The Darkest Hotel for Valentine’s Day

The Kraken Black Spiced Rum has crafted the world’s darkest “hotel” – a unique ‘rumantic’ Love Lair draped in black upon black, furnished with imposing midnight décor…And they’re opening it up to couples seeking a wholly particular experience. Set deep in the depths of the English countryside, The Kraken Black Spiced Rum is inviting the […]

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A tattoo parlour for OAPs celebrates new Coca-Cola Zero Sugar TV advert

The Coca-Cola Tattoo Studio opened its doors to the public on February 6th offering free tattoos to the over 70s with tattoo-lover Professor Green and his Nan on hand to greet the first guests. The move celebrates the brands new Coca-Cola Zero Sugar advertising campaign which sees a 70-something Mr Hadley ‘break free’ to take on a range of […]

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Gorilla secures two year deal with Isle of Man TT for its TT Mayhem Roadshow

Event production company Gorilla Marketing & Events has secured a two year deal with the Isle of Man Government Department for Enterprise to produce its TT Mayhem Roadshow, which tours the island during TT week, and provides high energy bike entertainment for TT fans.  Angela Crebbin, motorsport commercial & contract manager, “We have been working […]

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Aardman brings Wallace & Gromit experience to Land’s End

A new interactive family attraction is being unveiled in Cornwall this half-term, starring characters from Oscar-winning animation studio Aardman. The ‘Aardman Presents: A Grand Experience’, attraction is based at Land’s End and replaces the landmark destination’s successful Shaun the Sheep Experience. Aardman characters Wallace & Gromit and Morph join Shaun’s farmyard friends within the attraction, […]

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Bridgestone celebrates final countdown to Olympic Winter Games PyeongChang 2018

Bridgestone Corporation (Bridgestone) is ready to support the staging of the upcoming Olympic Winter Games PyeongChang 2018 – its first Olympic Winter Games as a Worldwide Olympic Partner – through a variety of product, athlete and education initiatives in South Korea. As part of its Games-time programme, Bridgestone is supplying winter tyres for the International […]

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Match opens ‘Eau.M.G. pop-up ahead of Valentine’s Day

Dating service Match is opening a unique Central London pop-up store exploring the role of smell in finding and attracting a partner. Female visitors to ‘Eau.M.G.’ (‘Eau Mon Garcon’) will be able to sample six different bottled scents created from the natural odours of male Match members in the hope of sniffing out a partner. The store […]

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Bluewater hosts immersive Benefit spacecraft product launch

Landsec has announced that Benefit Cosmetics, the San Francisco based make-up brand, launched a silver space pod experience at Bluewater to celebrate the arrival of an out of this world new product, BADgal BANG! on Friday, February 2. The one day event saw Bluewater’s guests greeted by pink astronauts on the lower Rose Gallery outside […]

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Dulux owner AkzoNobel appoints Brand & Deliver as UK events agency

Global paints and coatings company AkzoNobel has appointed Brand & Deliver to work on its 2018 events contract delivering exhibitions and trade shows, following a competitive pitch. The Dutch company owns several  brands, including Dulux, and is a major producer of speciality chemicals. It reported revenue of €14.20 billion in 2016. Brand & Deliver’s brief […]

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Inition reaches new VR heights for world’s tallest structure, Burj Khalifa

DigiComm of Dubai have tasked technology innovation agency, Inition, with creating a crowd-pleasing virtual reality (VR) experience that takes users on a thrill-packed, height-themed spy mission at Burj Khalifa – the world’s tallest structure and UAE’s must-visit tourist attraction. The interactive experience captures key elements from the Burj Khalifa experience in an exhilarating adventure that transforms VR-headset wearing users into […]

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Gordon’s Gin offers G&T’s to Londoners affected by train delays

Following a month of strikes, delays and another spike in train fares, Gordon’s Gin has launched a service that can reward delayed rail passengers with either a half price or a free Gin & Tonic. The service – called #YayDelay – uses an intelligent algorithm to monitor real-time train delays and tweets containing #YayDelay in order to […]

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Greggs to host romantic Valentine’s dining experience

This Valentine’s Day, food-on-the-go retailer Greggs has teamed up with OpenTable, the restaurant booking service, to open its doors for couples to enjoy a romantic, candlelit dinner in its shops for the very first time. Selected shops will be transformed into restaurants designed for romance, complete with mood lighting and music, roses, candelabras and white […]

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iMP embarks on PureGym experiential roadshow

iMP has been enlisted by PureGym to drive awareness of new gym openings up and down the country with an immersive, experiential roadshow. Running from January to October, the experiential activity will support over 35 new gym openings across the nation. Agency iMP has created a bespoke immersive roadshow which features 22 national experiential events […]

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Ocean Outdoor and Marine Conservation Society going forces to Stop the Plastic Tide

Out of home media owner Ocean Outdoor has announced a three year partnership with the Marine Conservation Society (MCS) which will enable the charity to magnify its campaigns and engage millions of people in eradicating single-use plastic from the oceans. As part of the partnership, Ocean is giving the Marine Conservation Society access to its premium portfolio […]

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IE Events and DFDS Seaways bring a taste of Amsterdam to Newcastle

DFDS Seaways took over Monument Metro over the last weekend in January, teaming up with brand engagement agency Independent Events, to transform the Metro station into an immersive Amsterdam experience! The activation ran across the weekend of January 26th & 27th January and brought more than a taste of Holland to the North East.  Traditional […]

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Fast Live and Inition bring Fast & Furious Live to life

Universal Brand Development, Fast Live Productions and tour producers Live Nation Entertainment have teamed up with technology innovation agency Inition to create Fast & Furious Live, one of the biggest live events ever produced. The action from the film series will be brought to life in the live show with help from Inition’s hi-tech solutions that allow audiences to […]

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Knorr, Marmite and Hellmann’s open Café to help cash-strapped Brits

Following research that revealed that the public have on average just £28.26 in their bank account at the end of January, Hellman’s , Knorr and Marmite have come together to demonstrate the power of store cupboard stables and feed hungry Londoners. Cupboard Love Cafe opened its doors to inspire the public to delve into their cupboards and cook, […]

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LoneWolf installs free G&T machine at Old Street Station

BrewDog backed craft distiller LoneWolf, has installed a free gin and tonic vending machine in London to give the capital’s gin fans a chance to toast the upcoming end of Dry January. The vending machine can be spotted in London’s Old Street Station and will be dispensing cans of LoneWolf’s signature gin and tonic on […]

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BE Connected Showroom received acclaim

Visitors, Sponsors, Exhibitors and Entrants have provided universal acclaim for the BE Connected Showroom and Judgement Day, hosted at Oxo2, South Bank. The event, delivered in collaboration with Hammerson Engage, enabled all sides of the FMBE industry to get together at an extraordinary pop-up gallery – a creative display of ideas and innovations at Oxo2, […]

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Space brings Swiss snow on demand to King’s Cross station

Space are bringing a powder day to London – encouraging commuters to dig out their salopettes and book flights to the Alps with specialist ski airline, Swiss International Air Lines (Swiss). An interactive billboard at King’s Cross station will deliver on-demand snow, when prompted on twitter with #SnowNow. The experiential campaign targets the typically late-booking UK […]

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Shaftesbury helps host the Lumiere London Festival

Shaftesbury’s Carnaby, Chinatown and Seven Dials villages are among the locations for Lumiere London, the free four-night festival from 18-21 January, featuring more than 50 artworks by UK and international artists. It is the second-time London has hosted the festival, which is produced by arts charity Artichoke and commissioned by the Mayor of London, and […]

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Liverpool One brightens Blue Monday

Grosvenor Europe has announced a unique initiative that took place at Liverpool ONE on ‘Blue Monday’ – the third Monday in January that is supposedly the most depressing day in the year. In a bid to brighten their Monday mornings, a hundred bouquets of flowers packaged into pairs were distributed on the streets of Liverpool […]

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Natural History Museum hosts ‘Under the Sea’ NYE event

The NHM hosted 700 guests his New Year’s Eve who enjoyed ‘Under the sea’- themed festivities inspired by the Hintze Hall’s newly-installed blue whale skeleton. The evening saw celebrations of oceanic proportions organised by Amy O’Brien, senior event coordinator, in partnership with Guilty Pleasures who provided DJs and live entertainment. Guests turned out all kinds […]

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Gumtree launches ‘make it happen’ campaign

the7stars and Fold7 have launched a major brand campaign for Gumtree incorporating a partnership with Magic Radio. Initially launching on January 15, the multi-channel campaign includes TV, video on demand (VOD), outdoor and radio airtime. It aims to drive user activity on Gumtree, which is already used by one in three adults a month. Championing […]

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OutCold creates immersive experience for Wilson Sporting Goods

OutCold, a Chicago-based experiential marketing agency, has created an immersive mobile experience for Wilson Sporting Goods that showcases how the company creates its handcrafted leather game footballs. “The Wilson Experience” made its debut at the 2018 College Football Playoff in Atlanta in early January. OutCold created this roving brand experience from a refurbished Airstream trailer. The […]

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London sees in the New Year with Jack Morton Worldwide firework display

London saw in the New Year with a firework display. Jack Morton Worldwide, the global brand experience agency, created the experience – an event which it has conceived and produced for fourteen consecutive years. The display, which took place over the River Thames and the Coca-Cola London Eye, is a unique global showcase for the iconic […]

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Virgin Atlantic unveils Coppa Club Igloo on the roof of Heathrow Clubhouse

An exclusive pop up has landed at Heathrow. Virgin Atlantic has unveiled an igloo on the roof of its terminal three Clubhouse. Virgin Atlantic has collaborated with London’s Coppa Club to bring one of their igloos to the Heathrow Clubhouse. This one of a kind igloo welcomes customers between now and 14th January 2018 offering […]

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Meadowhall celebrates Christmas

British Land, joint owner of Meadowhall, has celebrated Christmas with a range of experiential events this year. Signaling the start of the festive season, Meadowhall’s Christmas Live concert with Capital Yorkshire was held on November 8, alongside the Christmas lights switch on.  The sell-out show, now into its seventh year, attracted more than 15,000 fans […]

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Sipsmith and Ham Yard Hotel reignite partnership

Sipsmith and Ham Yard Hotel, are heating up their partnership this coming ‘Ginuary’. Hot Gin Roof is returning to the private roof terrace of the hotel with a historically based menu of both classic and new hot cocktails set to treat those gin loving senses. The initial partnership between Sipsmith and Ham Yard Hotel in […]

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N2O provides Experiential Christmas Market Roadshow for Tesco

N2O delivered a Bavarian-style Christmas Market to thousands of Tesco customers this season. For four weeks from mid-November, the Market got festive proceedings underway at the start of the customer journey in car park, with the chance to taste a range of food and drink from big name brands, all perfect for Christmas. Complete with […]

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Costa Coffee puckers up for Guinness World Record attempt

Costa Coffee is attempting to achieve the Guinness World Records title for ‘Most couples kissing under the mistletoe (multiple venues)’ – and is asking thousands of shoppers across the country to take part. The coffee shop has enlisted the help of celeb couple Rochelle and Marvin Humes, to beat the record. The husband and wife […]

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bigdog launches ‘Prize Burst’ Facebook Live giveaway for Sky Bingo

Full-service, integrated advertising and marketing agency, bigdog, today announces plans for the next Sky Betting and Gaming Facebook Live prize giveaway. The activity, taking place Wednesday  13th December, marks the first time Sky Betting and Gaming has partnered with Amy Nickall – presenter, entertainment journalist, parenting author, children’s entertainer and interviewer. Amy was previously the […]

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BE Connected Awards shortlist announced

The contenders for this years BE Connected Awards Series celebrate the best suppliers to the industry, the awards showcase the creative pool of talent that make brilliant campaigns happen.   Creative Technology Award 4D Design – Abbott Hope & Glory – HTC Vive REWIND – Welsh National Opera Wasserman – Samsung   Engagement App Development […]

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Elevate helps Bacofoil shift perceptions at the Cake & Bake Show

  Staffing agency Elevate were chosen by LIFE as Bacofoil’s partner at the Cake & Bake Show pop-up experience. LIFE were appointed by Bacofoil to create and implement the experience. The current perception of Bacofoil is a trustworthy and great quality brand, used by those who know their way around the kitchen. But Bacofoil wanted […]

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RPM launches partnership event for client New Balance and the Virgin Money London Marathon

  Creative agency RPM has announced a new client win with New Balance in line with their sponsorship of the Virgin Money London Marathon as the official clothing and footwear partner.  On the 19th October, RPM co-produced the launch event at Village Underground, East London, to announce New Balance’s partnership and to launch the New Balance […]

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adidas City Runs kicks off 2018 series with Fulham 10K

adidas, in partnership with CSM Sport & Entertainment, has announced the return of adidas City Runs in 2018. The inaugural Fulham 10K is the first of four events coming to the streets of the capital in 2018 and will take place on Sunday 18th March. Following the huge success of the adidas City Run Shoreditch […]

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Tabasco Pick-Me-Up Pit Stop pops up this festive season

The UK’s first Bloody Mary café, the ‘Tabasco Pick-Me-Up Pit Stop’, is opening its doors to help perk up commuters on their way to work during the nation’s biggest party week. New research reveals that 13.7 million Brits are expected to don their Christmas clobber and attend their festive dos in the third week of […]

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Three and Netflix allow The Crown fans to ‘Borrow My Corgi’

  Inspired by The Queen’s longstanding love of Corgis and the popular ‘BorrowMyDoggy’ trend, Three UK is launching a new canine experience to mark the return of The Crown on Netflix. ‘Borrow My Corgi’ gives fans a truly immersive way to enjoy the show – by binge-watching it in the company of their very own […]

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Dublin becomes ultimate Christmas party destination with Because

The heart of Dublin city centre has been transformed into a festive wonderland with the official launch of Ireland’s first-of-its-kind Christmas party venue, which officially opened its doors to the public with a launch night on Thursday 30th November. Après Dublin is a new experiential initiative from  Because delivered with event brand partner Coors Light. The […]

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RPM and Baileys open immersive Treat Stop

Baileys is working with agency RPM to launch Baileys Treat Stop, its first customisable bar menu where guests can transform a range of sumptuous lattes, hot chocolates, exclusive cocktails and even a secret chocolate reindeer serve. Baileys Treat Stop will open its doors on 4th December doors in London’s Covent Garden, welcoming those seeking some festive indulgence. Joanna […]

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Bricklive Christmas enlists StreetPR for specialist event staff

Bricklive, built for Lego fans, has enlisted the help of staffing agency StreetPR to provide staff for its Bricklive Christmas event at London’s prestigious Saatchi Gallery on the Kings Road, Chelsea. The event, which started on November 25 and runs for six weeks, includes three shows a day for up to 400 people each. Bricklive […]

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