News Tag Archives: Event

Bridgestone UK announces Olympic partnership activation campaign

Bridgestone has launched the UK brand activation of their campaign Chase Your Dream, No Matter What as an official International Olympic Committee Partner through 2024. The motivational campaign aims to encourage people of all ages, abilities and passions to find the strength to chase their dream and overcome the obstacles they face on life’s journey. […]

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RPM Launches Cadbury Egg Hunts Campaign at National Trust Properties

RPM have revealed new details of Cadbury’s Great British Egg Hunt in partnership with the National Trust and National Trust for Scotland. The annual Easter egg hunt, which launches on Friday 14th April and runs nationwide over the Easter weekend, forms part of Cadbury’s wider seasonal campaign. Building on the natural association between the brand […]

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Bosch launches 3D ad campaign at Piccadilly Circus tube station

Bosch Home Appliances has launched a 3D advertising campaign at Piccadilly Circus Underground Station to promote its range of i-DOS washing machines.  Devised and activated by integrated marketing agency Bonfire Creative Intelligence, the campaign takes over two shop units in the ticket hall and utilises various other ad spaces throughout the station.  One unit, dressed […]

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Produce UK launches Skip Gallery

This March sees the installation of a skip in Hoxton Square. The skip forms the heart of a new series of conceptual art events in London. With themes of death and love, the series of installations will bring art to unexpected places. Skip Gallery has been created by Catherine Borowski, Managing Director and Founder of […]

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FMBE Awards Team Announces Brand Engagement Week

FMBE Awards has announced a bold new initiative that is set to harness the energy of thought leaders and core protagonists of our industry. Brand Engagement Week, 16-22nd October 2017 is set to give access and insight into the people, process and technology that underpins live and interactive sales and marketing. Events Director for Brand […]

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Walkers sample ‘Cheers and Onion’ packs to Leicester City fans

Walkers will be gifting fans a special edition of their new ‘Snap and Share’ packs – the appropriately named ‘Cheers & Onion’ at Leicester City FC’s UEFA Champions League match against Sevilla on March 14th. Mirroring the recently launched range of Walkers sharing packs which are adorned with selfie-ready cheering faces, these limited edition smaller […]

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Amplify visualises sonic food for SONOS, Spotify and Selfridges Pop-Up

Amplify has been tasked by SONOS to create an ultra-slick Selfridges window installation that celebrates the brand’s partnership with Spotify by translating a digital playlist into the physical world. To mark the fact that the SONOS x Spotify partnership is the official music provider for Selfridges’ wastED London pop-up (a restaurant featuring menus based on […]

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Weezevent launches in UK and Ireland

After many years in France and Canada, Weezevent will now open the doors of its first UK office in Manchester to offer Weezevent cashless solutions to UK event organisers.  The UK operation will be headed up by Benjamin Garner who previously worked at Ticketmaster. Pierre Henri-Deballon and Sebastien Tonglet, two former events organisers who wanted to […]

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Smith & Sinclair bring The Flavour Rooms to Carnaby

Following the success of pop-ups at Sanderson and Bluewater in 2016, Smith & Sinclair return with The Flavour Rooms, Carnaby. Partnering with Tanqueray London Dry Gin, Smith & Sinclair are presenting a one-of-a-kind cocktail bar downstairs serving a bespoke collection of four Tanqueray cocktails which guests are encouraged to get creative with, letting their imaginations run […]

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JD partner with Matchroom Boxing in first partnership of its kind

Sports fashion retailer JD has partnered with boxing promoters company Matchroom Boxing. The partnership will see JD become Matchroom Boxing’s Official Retail Partner in the first long-term deal of its kind for the fight night promoters. JD will receive significant in-ring and ringside branding. The partnership launched ahead of the Haye-Bellew fight press conference, in […]

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Bridgestone return to the Geneva Motor Show 2017

Bridgestone will be back at the Geneva Motor Show with a strong message of supporting every individual through innovation and partnership. The Bridgestone booth in Hall 6, Stand 6253, spotlights Bridgestone and Firestone brands’ latest developments in Europe and will hope to capture people’s attentions. Bridgestone’s TOP Partnership with the International Olympic Committee will take […]

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Freeman launches digital products division in EMEA

Freeman will unveil its new EMEA-based digital event technology team at International Confex 2017, which is taking place on 1 and 2 March at Olympia London. Adam Jones, co-founder and former CEO of Showplans, has been appointed as director – Digital Products, Freeman in EMEA, overseeing the entire digital event technology portfolio. Jones heads up […]

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PVE to play pivotal role in free golf show series

Provision Events (PVE) will play a pivotal role in the series of free golf shows to be hosted in 2017 by a partnership of American Golf, the European Tour and Sky Sports. Four shows are planned this year, beginning on Masters weekend, April 7-9, at ExCeL London, and PVE has been retained by American Golf […]

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Whole Earth announces new sport partnerships

Whole Earth has announced significant increases to its sports partnerships for 2017/18, to reinforce its proposition of fuelling healthy living and exercise. The brand has announced two new high profile partnerships; one with global sportswear and equipment brand Reebok, and another with England Netball. Whole Earth’s existing agreement with the British Triathlon Federation has also […]

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Red Marlin announces new appointment

Red Marlin will manage the UK launch of De Bowers’ new product for the classic car market, the De Bowers motor file, as well as conducting ongoing media relations and digital activity. “The De Bowers motor file is an innovative product designed to set a new industry standard in formalising the way in which a […]

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Fanomena GmbH and Leipziger Messe GmbH embark on two year partnership

Leipziger Messe GmbH, which, amongst others, hosts the DreamHack in Leipzig, embarked on a long-term partnership with Fanomena. Until 2018, all visitors, participants, and gamers will receive essential information about the event and offers of sponsors digitally. The DreamHack in Leipzig is the three-day gaming festival in the German speaking area. The Fanomena and Leipziger […]

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Shine Creative helps 2017 Durham University Charity Fashion Show become the most profitable student fundraiser in the UK

Shine Creative has been praised for its role in supporting the 34th Durham University Charity Fashion Show, in aid of the International Rescue Committee (IRC). Shine Creative was approached to act as a key creative sponsor for the event, themed Mavericks to Movements, providing marketing and branding support. The purpose of this was to boldly inject […]

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Momentum Instore showcases expertise at RDE 2017

Momentum Instore will present its range of services at RDE 2017, showcasing its installation expertise, asset tracking and store survey capabilities. Also on show will be the company’s latest reporting technology, including Momentum’s proprietary app for complete, real-time project transparency, its rapid retail response service and the newly introduced My Estate feature.  As Momentum Instore […]

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The Persuaders and Benefit bring the Brow Mobile to the nation

The Persuaders are embarking on a three-month roadshow with a mobile brow bar for Benefit Cosmetics. Launching on the 1st March, Benefit cosmetics’ latest activation, the Brow Mobile, will tour the United Kingdom on a mission to transform the nation’s eyebrows. A customised Land Rover in Benefit’s signature pink,manned by experienced brow experts, including appearances from […]

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Seven Dials announces calendar of events

Shaftesbury has announced the 2017 calendar of events taking place in Seven Dials. The location will host four free one-day events over the course of the year. Each individual event will be accompanied by an extended in-store and online campaign. Launching on March 8, Seven Dials will celebrate International Women’s Day with a ticketed ‘in […]

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BMW partners with Selfridges for sustainability initiative

BMWi has announced a partnership with Selfridges to coincide with the store’s first creative campaign of 2017, ‘Material World’, which aims to educate consumers on how people can work together for a more sustainable future in retail. BMWi represents a new understanding of premium that is strongly defined by sustainability, and as such, is a […]

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Chinatown London reveals Chinese New Year Marketing Campaign

To showcase the cultural and culinary delights of Chinatown London, as well as the bold and authentic Chinese New Year 2017 celebrations, Shaftesbury commissioned a short promotional film to be hosted on the website and via social media channels.  Shot in an interlinking and fluid-movement style, the one-minute film features seven different cuisines available in […]

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Provision Event’s Supercar activation proves popular at European Tour

Four golf fans won the use of a BMW i8 supercar for a weekend in an interactive promotion hosted by Provision Events (PVE) at the European Tour  The most popular area in the European Tour’s spectator area was undoubtedly the BMW ‘welcome village’, was situated in the European Tour’s spectator area which featured a nearest-the-pin […]

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Wall’s and iMP embark on 60 day sampling roadshow

To celebrate their re-branding and to drive sales of Ready Baked Microwave Sausages, Wall’s have embarked on a two month roadshow to deliver over 50,000 samples of their ‘delicious in one minute’ sausages to the nation. Leeds based experiential agency, iMP have converted a seven-metre long Mercedes truck into a bespoke sampling unit. iMP sourced, […]

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Natural History Museum hosts ‘Timeless Treasures’ book launch

The Earth Hall at the Natural History Museum was selected as the venue for the exclusive book launch of Rutland Hall Publishing’s ‘Timeless Treasures’, a hardback showcasing regal Indian weddings on 25th January. The Museum welcomed over 300 guests who spent the evening exploring the regal culture of Indian marriages, characterised by abundant gift-giving and […]

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McCann Central and Circle Agency create third annual Warmth Week for Vaillant

Launched on ‘Blue Monday’ (January 16th) the integrated campaign was designed to spread warmth and joy to cities across the UK, on what is often reported  to be the most depressing day of the year. The experiential campaign included the creation of the world’s largest bean bag, located in Manchester’s Piccadilly Gardens.  Visitors to the 53.39m3 […]

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Noonah brings 7upFree photo experience to Canary Wharf

7upFree commisioned Noonah to install a branded Magic Mirror booth at the Lumino City Ice Rink in Canary Wharf. The Magic Mirror technology is concealed behind the mirror glass of the photo-booth. The customisable camera takes full length photographs of the guests which can be both instantly printed and easily emailed to keep as a […]

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Gin: The Movie hosts immersive film experience

Gin, the spirit of 2016, is starring in its own feature length film following a year of filming by London based gin collaborative; A World of Gin. The team behind the film, A World of Gin, have run a number of events across the country including; Ginder, Ginstonbury and A Miracle on Leonard Street working […]

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Pavegen puts London’s experiential agencies through their paces

  Pavegen has launched a week-long energy battle from 16-20th January 2017 to see which of London’s top creative agencies are the fittest and most energetic. The #Step2Start competition will see Imagination, MKTG, CSM, Undercurrent and Wunderman going head-to-head to win a month’s supply of ChicP healthy hummus pots made from surplus vegetables. With a […]

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Woolworths serves up multi-sensory food experience at Australian Open

The Woolworths Summer Sensorium is taking place at the tennis tournament in Melbourne from Monday 16 – Sunday 29 January.  In conjunction with the Woolworths marketing team, BEcause Experiential Marketing, devised the free visitor activation on Grand Slam Oval at Melbourne Park with an experience that appeals to all five senses with ‘A Taste of Australian Summer’. It […]

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Blue Cross launch Work Out Like A Dog boot camp

Pet charity Blue Cross has teamed up with qualified personal trainer and fitness instructor Born Barikor for Work Out Like A Dog intensity training boot camp in Victoria Park. Work Out Like A Dog has been created to get humans to understand and appreciate the health benefits that dogs get from their favourite outdoor activities […]

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Ear to the Ground delivers Müller Rice activation at NBA Global Games

Official partner of the NBA Global Games London 2017, Müller Rice, appointed Ear to the Ground to handle the brand’s sponsorship activation at the NBA Global Games London 2017. The fan marketing specialists delivered an integrated brand experience aimed at fans, whilst curating a stand out on-court moment involving Müller Rice brand ambassador, Tasty B. […]

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Graze brings the #snackmob to commuters

Graze are on a mission to beat the January blues and make weary commuters’ journeys more exciting – with the help of their #snackmob who are giving away one million Veggie Protein Power snacks across London throughout the month. Helping to make New Year’s snacking resolutions more fun, travellers at London Waterloo Station will be […]

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Kerb and Monkey Shoulder join forces for Burns Hootenanny

On January 27th and 28th, Kerb and Monkey Shoulder will be transforming The Biscuit Factory, Bermondsey in to an immersive Scottish clubhouse to celebrate Burns Night. Street food specialists Kerb have gathered a selection of their finest vendors to put on a feast of traditional Scottish fayre with a twist. The Wild game Co, Deeney’s, […]

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Moonpig and Mind Plant a Smile to seed awareness of mental health

Moonpig.com are bringing their #PlantASmile pop-up garden to London to help raise money for Mind and spread the message that no one should face a mental health problem alone. The #PlantASmile installation will be coming to London’s Observation Point for one day only, Monday 16th January, and will be open from sunrise and throughout the […]

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Match brings a whole latte love to Shoreditch

Dating service Match is launching a coffee shop with a difference to help singles find love this January. Those looking to score a date in 2017 are encouraged to swing by Espresso Yourself – a  pop-up coffee shop serving ‘Chappuccinos’, ‘Femmericanos’ and ‘Selffees’, 3D-printed with the profile pictures of eligible Match members. The service has […]

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Cadbury launches Creme Egg Hunting Lodge experience

To celebrate the start of Cadbury Creme Egg Hunting Season, Cadbury is bringing back Cadbury Creme Egg Café with a twist.  The travelling Cadbury Creme Egg Hunting Lodge, as seen on the new Cadbury Creme Egg advert, will tour the UK from 27th January stopping off in London, Bristol, Birmingham, Leeds and Edinburgh. The lodge […]

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Budweiser helicopter delivers celebratory beer to Plymouth Argyle fans

To celebrate Plymouth Argyle’s draw, a celebratory load of Budweiser was delivered to Plymouth for the supporters to share around – in honour of the epic journey fans took to support their team in Liverpool on Sunday, as well as those who stayed behind to watch the game. Budweiser recruited FA Cup winner David James […]

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Resident Evil 7:The Experience comes to London

To celebrate the release of Resident Evil™ 7: Biohazard on 24th January 2017, Capcom has announced the opening of an immersive experience in London taking place over four days, from the 20th – 23rd January. Following a storyline inspired by the new game, Resident Evil 7: The Experience will be a 45-minute immersive experience drawing […]

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Zeek launches gift card swap shop at Westfield

Former Eastenders star Rita Simons helped launch the Cash or Kind pop-up shop in Westfield, Stratford. The shop allows members of the public to exchange their unwanted gift cards for cash or donate the value to The Children’s Trust. The swap-shop was set up by gift card marketplace, Zeek, in response to new research showing […]

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Virgin Active debuts musical ‘Sweat Band’

To help combat the post-Christmas blues, Virgin active enlisted the help of a ‘Sweat Band’ to power commuters through the first week of January The Sweat Band showcased its motivational expertise at Leicester Square playing the UK’s Top Ten Motivating Tracks. The Sweat Band was formed after new research by Virgin Active found that half […]

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The world’s first tour bus for dogs comes to London

The world’s first ever city tour bus for dogs arrives in London from the 17-19th of January. Created by More Th>n Doggyssenti>ls, the bus tour invites owners and their dogs to experience a sightseeing experience of London. The route sees dogs taken to some of London’s best parks and city centre dog walking spots, including […]

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Sipsmith and Ham Yard Hotel team up for Hot Gin Roof experience

Sipsmith and Ham Yard Hotel, have collaborated once more to bring a pioneering hot gin experience to London’s private roof terrace. Back by popular demand,  Hot Gin Roof will this year explore the theme of The Classics, Sipsmith master distiller, Jared Brown, and Ham Yard Hotel bar manager, Eoin Kenny, have collaborated to reimagine classic […]

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Jack Morton Worldwide create London New Year’s Eve firework display

Jack Morton Worldwide created the London New Year’s Eve Firework Display – an event it has conceived and produced for thirteen consecutive years. The display, which took place over the River Thames and the Coca-Cola London Eye, is a global showcase for the city, reflecting its dynamism, creativity and openness.  The event was seen by […]

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Smart LED delivers LED installation to Missguided flagship store

Smart LED, a subdivision of audio visual supplier Smart AV, has delivered a full digital signage installation for the opening of Missguided’s new flagship store. Missguided, founded by Nitin Passi in 2009 as an online women’s fashion retailer, launched its first physical store in Westfield Stratford in late Novemeber. Smart LED installed two giant 3.9mm […]

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Undercurrent launches two new agency propositions and purchases House of Experience

Experiential Agency Undercurrent marks third year of 40%+ YOY turnover growth by launching two new agency propositions and purchasing brand and product launch stunt agency, House of Experience. In 2016 the Undercurrent Group grew from 18 to 35 staff, showed strong team and client retention and secured new long term accounts. Wednesday 7th December sees […]

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Senshi Digital helped turn East Kilbride Shopping Centre’s and Hub leisure facilities into a destination venue

East Kilbride Shopping Centre and its newly redeveloped Hub leisure facilities have been receiving expert venue treatment from tourism web design and digital marketing expert Senshi Digital which has been revamping its online image. The contract, which is the latest in a run of prestigious business wins for the Glasgow-based brand and marketing specialist, is alerting […]

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EBay opens emotionally powered shop

Hot off the heels of the busiest shopping weekend of the year, eBay opened the world’s first emotionally powered store in Central London. The Ultimate ‘do good, feel good’ Shop encouraged Brits to unwrap what it means to give thoughtfully this Christmas – in time for Giving Tuesday. Earlier in November, eBay released biometric research […]

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Animated star of Kung-Fu Panda opens DreamWorks Lights at St George’s Hall

The animated star of Kung-Fu Panda officially opened Liverpool’s seasonal DreamWorks Lights. Po the Panda was on hand to cut the ribbon and welcome people to the city’s flagship Christmas event at St George’s Hall. Hundreds of ticketholders were waiting outside the hall to be amongst the first to experience the unforgettable lantern show, which […]

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Chupa Chups Airheads launch content partnership with Global Media ahead of Jingle Bell Ball

Chupa Chups Airheads, the fruit-based candy from Perfetti Van Melle, has launched a new content and influencer partnership with Global Media to promote its sponsorship of the Jingle Bell Ball and drive brand awareness. The partnership has been created and managed by Chorus, the specialist partnerships division at Maxus. The activity features a competition where […]

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Projection Artworks helps Shaftsbury, Sister London and James Glancy dial up the magic at Seven Dials

Shaftesbury, along with integrated agency Sister London and lighting designers James Glancy Design, have teamed up with Projection Artworks  to inject an added wow factor into the big Christmas light switch-on at the West End’s shopping and dining destination, Seven Dials, courtesy of a magical 3D projection mapping show. Debuting at 6pm on Thursday 17 […]

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Volt Marketing taps StreetPR for event managers to run Ministry of Sound Society national student events tour

Events company Volt Marketing, which organises and markets dozens of Ministry of Sound (MoS) Society-branded events for students in university towns across the UK, has turned to specialist staffing agency StreetPR to recruit a team of dedicated event managers to run the individual gigs and functions. Volt ran nearly 60 MoS Society events during September […]

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Dunkin’ Donuts, minicabit, Northern Rail and South West Trains answer the Ghostbusters call

Brand & Deliver has secured four high profile brand partners: Dunkin’ Donuts, minicabit, Northern Rail and South West Trains, to support the release of Ghostbusters on DVD & Blu-ray on 21st November, for client Sony Pictures Home Entertainment. Thirty years after the original supernatural comedy franchise took the world by storm, Ghostbusters returned to save […]

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EDF Energy shows young girls the creative side of science with the Pretty Curious Studio experience

To address the critical under-representation of women in science, technology, engineering and maths (STEM), EDF Energy has created the Pretty Curious Studio – a series of hands-on experiences across the UK for girls in school years 8 and 9. Working with local schools to encourage participation, each of the four events run by real world […]

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Seven Dials launch immersive Christmas Wonderland

Shaftesbury celebrated a successful Seven Dials’ official Christmas display and experiential fashion and food shopping event, which took place on Thursday 17 November from 5-9pm. The switch-on at 6pm transformed Seven Dials into an enchanted wonderland to be enjoyed throughout December.  Glistening geometric forest animals such as a stag, bear and wolf came to life, accompanied by an exclusive Seven Dials Christmas poem linking the lights to a magical trail […]

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Gorilla delivers the world’s largest Lego ship to Trafalgar Square

  Event specialists Gorilla Marketing & Events has been involved in another world record, this time installing the largest Lego ship ever built into Trafalgar Square on Guinness World Records Day, and in time for the opening of the new Lego store in Leicester Square, for Copenhagen based freight company DFDS. Andy Gregorek, managing director […]

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Space chosen by Barilla for nationwide experiential tour

Space has been appointed by premium pasta brand, Barilla to deliver a brand experience campaign aimed at educating consumers on how to expand the range of their pasta cooking skills. Activity will kick off in mid November with a regional tour visiting London, Birmingham, Manchester, Leeds and Sheffield. Space has assembled a team of chefs […]

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Marks & Spencers and iMP embark on Vandwich tour

The Marks & Spencers Vandwich tour has been travelling around University campus’s in the UK rewarding students with free sandwiches and promoting graduate careers within the company. Ahead of the promotion students had to vote online for their university to receive the visit. The universities were put head-to-head against another local university to determine a […]

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Kru Live partner with MTV EMA’s, Rotterdam, 2016

MTV appointed Kru Live to provide a fully managed staffing solution at the recent EMA’s held in Rotterdam. Kru Live’s solution was to partner with their global network, The Staffing and Entertainment Collective.  As lead partner to MTV, Kru Live liaised with their local, fully procured and longstanding partner in Amsterdam to deliver MTV’s live […]

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intu launches Christmas grotto activity in partnership with Playmobil

The 100,000 children expected to be reached by the commercial brand partnership can look forward to meeting some larger than life Playmobil figures as well as Santa and will leave with a Playmobil gift. Each intu grotto will also have its own unique theme, from discovery lodges to winter wonderlands and polar expeditions. Jamie Dickinson, […]

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Worth Retail hosts Future Food event

Future Food is an event for Food and Drink businesses wanting to accelerate in the next 12 months. Hosted by Worth Retail on Monday, 21st November at the Natwest HQ in 250 Bishopsgate London, the 90 minute event will take an in depth look at the future of Food and Drink retail with insights from […]

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The Spiegeltent arrives in Darlington

On Thursday 1 December, the town centre will become home to a Spiegeltent – an elaborately decorated wooden marquee with a domed top – which will provide the setting for a packed programme of festive events and activities. Lit by gaslight-style lanterns and dressed with mirrors and velvet, the Spiegeltent will form the  backdrop for […]

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King brings Candy Crush Soda colouring pop up to Old Street Station

Candy Crush Soda brought a splash of colour to Old Street station from the 25th to the 28th of October. Commuters could blast away their winter blues with Jelly Bean reds, Lemon Drop yellows and Soda Pop purples, at the ‘Colour in Candy Pop Up’. With help from the team at Paper Mate, mobile game […]

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Liverpool One welcomes Lego Yellow Submarine launch

The new Lego Ideas set, Beatles Yellow Submarine, was launched exclusively at Liverpool One’s Lego store on October 29.  The official global launch date for this product was November 1st, but Liverpool One visitors got to experience and purchase the product early, marked by a special event at the Liverpool One Lego Store. The Lego […]

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Royal Legion poppy appeal takes place at Bluewater

The Poppy Appeal 2016 launched on the last weekend of October at Bluewater as The Royal British Legion encouraged people to ‘rethink Remembrance’ during this year’s campaign.  The poppy and the work of the Legion are often associated with the First and Second World Wars and elderly veterans, however the charity is calling on the […]

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Carabao launches multi-million pound integrated marketing campaign

In a bid to shake up the energy drink industry, the ‘Free Your Inner Carabao’ campaign is designed for a more unisex audience, as opposed to the ‘lad’ focussed communications usually associated with the market. Carabao’s inclusive marketing strategy sees the ‘Free Your Inner Carabao’ creative rolled out across multiple channels from September 2016, and […]

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Nexus Engage creates interactive installation ahead of Charlotte Tilbury’s new store launch

Charlotte Tilbury, with the work of NexusEngage, has created Westfield’s first ever interactive retail installation to drive excitement and awareness of its new flagship store before it opens in Westfield’s, White City later this month. The campaign, which is running for eight weeks has been designed to drive huge customer excitement ahead of the store […]

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Paddington to feature at Bluewater this Christmas

  Land Securities has announced a strategic partnership with The Copyrights Group to bring Paddington Bear to Bluewater. In a first for the industry, Paddington is appearing as a special guest at Bluewater’s new traditional-style Santa’s grotto, which features three distinct and magical experiences, including a toy workshop, within a unique 40 minute journey. Paddington will […]

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Immersive horror experience launches at Bluewater

Land Securities’ House of the Dead launched officially on October 14. The experience runs until November 1 and is situated on Bluewater’s upper Rose Gallery. Created by Richard Cottier and Sally Duguid, the ‘House of the Dead’ experience is one of the UK’s most successful horror attractions.  The team was inspired to bring the popularity […]

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Circle Agency on track with The Orbis Access benchmark rally

Orbis Access decided to work with Circle Agency and The Corner to drive awareness of its unique fee proposition and bring it to life through a creative experiential campaign. To achieve this, the agencies have created The Benchmark Rally, a giant 8m x 5m remote controlled race track situated in the heart of Jubilee Place […]

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Dell choose Provision Events for EMC world event

For the second time this year, EMC World have chosen Provision Events as their activation supplier for a three day partnering conference event with Dell, Callaway Golf and Top Golf. The event at the Austin Convention Centre, Texas USA is showcasing the latest Dell technology the official suppliers to the Golf brand Callaway who are […]

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Ella’s Kitchen urges Government to focus on early years Nutrition

Baby and toddler food brand, Ella’s Kitchen, is urging the Government to place greater focus on early years nutrition, in the next phase of its multi-channel campaign – Veg for Victory. Giant building blocks, made entirely of vegetables, were hand-delivered to the Department of Health by a group of little ones to raise awareness of […]

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BoohooMAN Fresher’s Fortnight Activation

To help promote Boohoo.com’s BoohooMan range, Independent Events carried out a series of experiential and promotional staffing activations at 10 different universities in the UK during Freshers Fortnight.  Teams of fashion forward brand ambassadors were dispatched to the various campus on this nationwide tour, targeting students with props and encouraging shares on social media. The […]

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Vita Coco provides hydration at modern meditation events

This autumn, Vita Coco is supporting Just Breath London and Prana Production by providing hydrating Vita Coco Coconut Water throughout its series of modern meditation events. A project which aims to bring mindfulness to the masses and create an oasis of space amidst the everyday urban hustle, Just Breath is the newly launched mindful movement […]

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Imagination brings Jaguar VR experience to Paris Motor Show

To welcome Jaguar back to motor racing and allow members of the public to experience the excitement of the Jaguar Panasonic Formula E race car, global creative agency Imagination, in partnership with specialist VR production studio Rewind, has devised a first-of-its-kind fully immersive Virtual Reality experience for the Paris Motor Show 2016. The seven-minute Formula […]

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Bigger. brings The North Face Mountain Festival to Switzerland

Brand Experience Agency, Bigger. helped bring together 600 people from 21 different countries at The North Face Mountain Festival in Lauterbrunnen Valley, Switzerland.  The immersive brand activation boasted three days of intense outdoor adventure and exploration from 16-18 September. Over 70 activities were completed which included everything from trail running, climbing and hiking, to paragliding, canyon […]

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The Grotto and ice skating return to Westfield this Christmas

Westfield has announced its programme of activities for the festive season.  In the lead up to Christmas, Westfield aims to build on the excitement and the anticipation with activities around shopping and eating, ice-skating and present buying.  The Christmas season at Westfield London and Westfield Stratford City will kick off with a line up of […]

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Global launch of the new Land Rover Discovery breaks Guinness World Record

Imagination delivered a first-of-its-kind event to launch the new Land Rover Discovery to the world.  To demonstrate the versatility of the new Land Rover Discovery and represent its appeal to families, Imagination engineered and built the largest ever Lego structure as the setting for the car’s unveiling to the world.  The scale model of Tower […]

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The Christmasaurus launches at the Natural History Museum

Children’s author and McFly band member Tom Fletcher launched his children’s fiction novel The Christmasaurus at the Natural History Museum on 5th October. The Earth Hall was transformed into a Christmas extravaganza with seasonal lighting, canapés and a Giant Crumpet Christmasaurus made from 2500 Warburtons crumpets. Published by Penguin Random House Children’s, The Christmasaurus is […]

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Blackjack delivers dream activity for Michael Kors’ new Wonderlust fragrance

Blackjack Promotions has delivered a complete package for the launch activity of Michael Kors’ new perfume, Wonderlust, in Manchester’s Trafford Centre, with the activation culminating at Birmingham’s Bull Ring on October 4th Working from an initial brief and a 30’ TV ad, Blackjack developed the creative, designed the stand, created a social sharing mechanism, recruited […]

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The Lego Duplo Play Planet arrives at Bluewater

The Lego Duplo Play Planet landed at the Winter Garden at Bluewater over the weekend and invited families along to a free live event, helping to harness the power of imagination through storytelling. Guests discovered the Lego Duplo Play Planet, where little hands could build big adventures jumping from island to island discovering the many different […]

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Omega hire Provision Events at The Ryder Cup

Provision Events was hired by Omega, the official timekeeper of the 2016 Ryder Cup, to design, build and manage a bespoke putting activity for their guests at four events around the world. This week at The Ryder Cup will be the last stop of the tour. Provision Events developed an engaging time based putting competition […]

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T3 exhibition systems add strength to A/W Fashion show

The level of flexibility and customisation offered by the modular design of Tecna Display’s T3 system helped exhibition display company Golden Strength to design an array of visuals for the CabiScoop fall fashion show in July at the Boston Convention and Exhibition Centre, Massachusetts. The show is a highly anticipated yearly event for women’s’ fashion […]

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Lippincott Exhibition makes its North American Debut

Branding pioneer Lippincott, the creative consultancy behind the Campbell’s soup can, the Starbucks Siren and the Coca-Cola ribbon, announced the North American debut of its exhibition at the Condé Nast Gallery in New York City following its debut at the London Design Festival 2015. Like me: Our bond with brands examines society’s evolving and complex […]

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Qualtrics wins awards from Forbes, Fortune and G2

Qualtrics has announced that it has won a series of industry awards, including Forbes 2016 Cloud 100, Fortune’s 40 Under 40 and G2 Crowd 2016 Survey Software Grid. The awards reiterate Qualtrics’ position in the fast-growing customer experience management industry, helping key European brands like Air France, KLM, Porsche and Virgin manage their critical customer […]

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KitKat appoints WeAreFearless to create immersive Chocolatory at Westfield

A European-first pop-up KitKat store is opening at The Street, Westfield Stratford City, London on Wednesday 5th October. Launching for a period of five weeks until Tuesday 8th November, the KitKat Chocolatory gives consumers the opportunity to create their own ultra-premium KitKat bar and bespoke packaging at the touch of a tablet screen. Guests can […]

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Freeman enjoys strong start to new fiscal year

Freeman has strengthened its creative team, will be delivering a number of first-class events for clients, and has secured contract renewals with event organisers in EMEA during the first three months of its fiscal new year. The business has enhanced its creative capabilities with the appointment of two new team members, both of whom will […]

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Provision Events bring Golf to Rio

With golf’s reintroduction to the Olympics this year in Rio, the International Golf Federation pulled out all the stops to make Golf’s return as big a success as possible. As golf is a minority sport in Brazil, Provision Events were tasked to activate the thousands of Brazilians expected to attend the Olympic Golf Tournament. Provision […]

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Land Rover drives the visitor experience at Liverpool ONE

Land Rover brought a driving experience to Liverpool ONE’s Chavasse Park to demonstrate the driving capabilities of the Land Rover Evoque. Visitors to the experience were able to put the car through its paces on an outdoor course complete with specially designed ramps to simulate uneven terrain and a large 45° downhill descent. Commenting on […]

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Pension Geeks on tour

Pension Geeks, a service set up to help businesses to communicate with and engage with employees in regard to their financial futures, had been touring Britain in a branded double decker bus, in an awareness push that is supported by Scottish Widows. Field Marketing caught up with the roadshow at Broadmead in the city centre […]

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Showforce crews Red Bull Air Race 2016

Showforce was appointed to provide experienced crew, transport and plant drivers to the Red Bull Air Race when it was held at Ascot Racecourse in August. Working directly for the Red Bull Air Race organiser, Showforce delivered in excess of 200 crew shifts over a three-week period. The crew were predominately engaged in the construction […]

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Dark Horses to join Cricket’s end of season party at The Kia Oval

Recently launched sports marketing agency, Dark Horses, have been appointed by Yorkshire Tea to bring to life the brand sponsorship of the Tea20 Charity Cricket Challenge at The Oval on Thursday 22nd September. There will be a fan friendly combination of youth and experience at the Yorkshire Tea20 Charity Challenge fixture; with both Sam Curran […]

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Qatar Airways to launch experiential campaign in Manchester

  Qatar Airways is offering visitors to Manchester’s Arndale Shopping Centre the chance to ‘travel around the world’ this weekend, to destinations including Australia, India and Doha. Qatar Airways will be surprising shoppers in Manchester this weekend with a multi-sensory experiential activation at Arndale Shopping Centre. Delivered by BEcause Experiential Marketing, the live activation will […]

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Meadowhall hosts The Children’s Hospital Charity Elephants farewell

Meadowhall will host the final appearance of the Herd of Sheffield during a Farewell Weekend on October 14th to October 16th for The Children’s Hospital Charity. The largest public art event the city has hosted, 58 elephants will be on display throughout Meadowhall over the weekend, with designs sponsored from local celebrities including the Arctic […]

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Coors Light brings the #IceCaveRave to Sheffield

The Coors Light #IceCaveRave has landed in Sheffield to bring all the fun of the Tundra to the city this month. Part of an integrated campaign that uses above the line advertising to direct consumers to the experiential activation, the towering structure is making Sheffield’s Devonshire Green its home from 15 – 25 September 2016. […]

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Jeep Renegade pulls new jump into Red Bull Hardline mountain bike event

Jeep’s off-road driving capabilities have aided in the addition of the biggest ever jump to the world-renowned Red Bull Hardline mountain bike event, which returns to the Welsh Snowdonia national park for a third time on 18th September. The ‘Renegade Step Up’ was due to feature in last year’s race but extreme weather conditions saw […]

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