As the Official Airline Partner to UEFA Euro 2016 TM, Turkish Airlines have announced the full details of its ‘Meet Europe’s Best’ campaign, championing fans and European cultures ahead of this summer’s competition. The campaign includes the launch of television commercials, unique plane liveries, ticket giveaways and a dedicated microsite. Celebrations will continue during the […]
Following a competitive pitch process, experiential agency iD, has been appointed by The Co-operative Group to deliver a series of experiential campaigns on behalf of Co-op Food; with the first campaign set to launch in June. Emma Ede, managing director for iD, said, “We’re delighted to be given the opportunity to work in partnership with […]
On 1st June 2016, Kabuto Noodles is bringing a giant colouring in billboard to London’s most stressed boroughs, touring Westminster, Greenwich and Hackney, offering busy Londoners respite from a tough day at work with a calming colouring in billboard and serving up hot noodles pots from their range. Working with top mindful illustrator Mike Collins […]
The MCE British Superbike Championship arrived in Kent for the next round of the series at Brands Hatch on May 20/21/22 at Bluewater. At an exclusive launch event last Thursday guests were able to get up close with the racing Superbikes at Bluewater ahead of them hitting the Kent circuit a day later. The 200bhp […]
From May 24th to 28th TRO is welcoming visitors to the ‘BMW Championship Village’ at Wentworth Club, as the BMW PGA Championship 2016 officially opens. TRO are activating BMW’s brand experience at the golf tournament for the 12th year running. For the first time, visitors will be able to instantly purchase a vehicle via the […]
The Moretti Gran Tour – the festival celebrating authentic Italian cuisine and culture will be returning to the capital this summer. Visitors to the pop-up in Brick Lane, East London will be invited to experience a culinary tour of Italy’s regions, with ten street food vendors serving traditional Italian delights from midday until late. New additions to the food festival include a […]
Clash of Kings, the mobile real time strategy game, has launched a brand experience and online content campaign to promote the game among new players in the UK. The activity, created and produced by Wasserman, launched yesterday evening, with 125 Knights taking to the streets of London to battle evil Lava Monsters. The campaign will […]
TBA has teamed up with Projection Artworks to turn the world’s tallest windmill into a giant dynamic projected story of the life’s works for the Nolet family, the makers of premium drink brands Ketel One vodka and Nolets gin. The event took place on Saturday 14 May at ‘The Windmill De Nolet’ in the brand’s flagship […]
Goose Live Events, organisers of the Silverstone Classic, has announced a three-year charity partnership with Prostate Cancer UK. This is the first time the classic motor racing festival has aligned itself with an official charity partner and Prostate Cancer UK was chosen as a particularly appropriate cause for the event’s target audience. The announcement was […]
In the UK, Benefit has pledged for a second year to donate one hundred percent of its profits from its brow wax services during May to its two key charity partners; Look Good Feel Better, who help women and teenagers combat the visible side effects of cancer treatment, and Refuge which supports women and children […]
Thai beer brand Chang Beer is hosting a ‘refreshingly Thai’ experience at Westfield Stratford shopping centre on Thursday 19th May, during which shoppers can receive a ‘Massage in a bottle’. Londoners will be invited to receive a free massage, which will appear to be inside a 2-metre-high Chang Beer bottle built to replicate the brand new […]
As part of the 250 date “Velux 2016 Tour” of the UK and Ireland, Kommando and partner agency, Story, are shedding some light on the brands latest and most modern addition to their product portfolio. In order to give Velux suppliers and installers a preview of the features and benefits of the range, an immersive Virtual […]
Vitality has announced a partnership with English cricketer, Joe Root who takes on the role of Ambassador. Joe joins Vitality Ambassadors Jessica Ennis-Hill and Jonny Wilkinson. As a national sporting hero, Joe will be using his passion for healthy living to inspire people to get active and make positive changes to their health. He will […]
TRO has delivered two exclusive Scandinavian pop-up shops at The Oracle in Reading and Silverburn in Glasgow where the new Volvo S90 and V90 were unveiled to the UK public. One week into the four week pop-up programme, end of activity targets had already been achieved – proving the “power of the pop-up” is set […]
Logobrand has been crowned ‘service business of the year’ at the Nottingham Post Business awards at a ceremony held at The East Midlands Conference Centre on Wednesday 11th May The awards recognised achievement and highlighted the innovative people and companies in Nottinghamshire and were sponsored by intu, HSBC, and Champions- the brand agency, to name […]
Imagination delivered a transformed stand at this year’s Commercial Vehicle Show bringing Ford of Britain’s ‘One and Only Transit’ messaging to life and leveraging the new visual identity from the 2016 ‘Unlearn’ brand campaign with bold and impactful stand design and architecture. The Commercial Vehicle Show, Ford’s flagship event for its Commercial range, welcomed 20,000 […]
Independent creative agency ZAK launches a new creative campaign to mark the New Balance and Liverpool FC’s new football kit this week. As New Balance Football’s global creative agency, ZAK devised the ‘Made for Liverpool’ campaign to demonstrate how supporting Liverpool FC is more than just supporting a football club, it’s a way of life […]
Hendrick’s UK has launched an on-trade engagement campaign which sees a team of ambassadors visiting up to 100 mainstream bars nationwide to raise awareness of the peculiar way to serve Hendrick’s & Tonic – garnished with cucumber. Riding in sidecars on vintage motorbikes wrapped to resemble a cucumber, the ambassadors are touring London, Leeds, Nottingham, […]
To celebrate the start of summer, restaurant delivery service Deliveroo is unveiling a 3-day pop up event in central London which will run from 8th-10th June 2016. City dwellers will be able to step out of the hubbub of the concrete jungle and into a secret garden, with plenty of sheltered nooks and open-air spaces to […]
Sunbaba provided the stage backdrop for the Wilde Ones at the 2016 Gumball 300 Rally in Regent Street on Monday 2nd May. This was the second time in three years Sunbaba supported Wilde Ones. The company supplied the artwork and Gumball logo whilst Sunbaba utilised one of their specialist materials to deliver the solution. Their Ultramesh […]
London, Leeds and Glasgow have been specially chosen as the three locations across the UK to be refurbished with a new tropical décor. Costa has brought summer to the three locations with full sized window, floor, wall and table vinyl’s printed with tropical prints and flamingos. Hot pink neon signs lighting up the store, while […]
Taste of London announces a line-up of some of the UK’s best chefs, a selection of more than 40 of London’s latest greatest and most exciting restaurants, live cooking demonstrations, interactive culinary features, masterclasses, live entertainment and more. This year, Taste of London is set to welcome a host of world class chefs who will […]
Over the Mayday Bank Holiday weekend, five House of Fraser locations across the country played host to a first-of- it’s-kind Live Hyper-Lapse Instagram wall, to celebrate House of Frasers’s position as the title sponsor for the BAFTA Awards. Manchester, Bluewater, Oxford Street, Newcastle and Glasgow had screens in their display windows scrolling through Gifs, photos and hyper-lapse […]
Nass Festival has strengthened its bond with the world of BMX by hosting the BMX World Championships, as sanctioned by the International BMX Freestyle Federation. Chaired by Mat Hoffman, the iBMXff have recognised the progression of the contest and riders are bringing the BMX World Championships back to the UK, for the first time since 1988. Nass festival revellers […]
The House of Peroni Residency is bringing a taste of Italy to Shoreditch this Summer. Centred on the theme of ‘for the love of Italy’ (Amare l’Italia), the house will be a homage to Italy and the ingredients unique to the country’s rich landscape.The house will be open from May 19th to July 1st World renowned […]
On Saturday 30th April, Fiat teamed up with One For The Boys to drive conversations about male cancer and hosted an experiential evening of live music and entertainment at Troxy. The event, entitled the ‘Masquerave’ dance party hosted by One For The Boys chairman, Samuel L Jackson, saw surprise acts Craig David and Sigma take […]
Sweets popped up around shoppers at Westfield London on Saturday 23rd April, when acclaimed artists from 3D Joe & Max invited visitors to complete their first piece of 3D street art using more than 7,000 pieces of Haribo Tangfastics.The 3D street art, which was commissioned by Haribo, showcased sweets bursting from a party popper. Measuring […]
Robbie Savage, Golden Male and Golden Ale ambassador was painted from head-to-toe in gold as he opened the John Smith’s Golden Tanning Pub, a traditional pub that’s also a tanning bar for men. The Golden Tanning Pub served John Smith’s Golden Ale and glittering golden spray tans all under one gilded roof on April 27th. Combining elements of a traditional […]
The winners of the Event Photography Awards 2016 were revealed at Church House Westminster. The awards reception, attended by finalists, judges, media and VIPs from the event industry, celebrated the best event photography from the past year. Amateur photographer Naf Selmani took the gold, receiving the overall accolade of the Event Photography Awards as well as […]
Fashionistas from across the North East headed to Darlington for the town’s first ever outdoor catwalk. On Saturday 23 April, the town’s Grange Road was transformed into a 14m runway where a parade of models showcased this summer’s looks in a series of shows. National names such as Binns – House of Fraser, M&S […]
The Soho Hotel has announced the re-opening of its newly re-designed private event spaces by owner and design director, Kit Kemp. The spaces comprise of bold wallpaper designs, unique works of art and bespoke furniture pieces. The Indigo and Sandra Blow rooms can be easily transformed from a dining room to a corporate boardroom or […]
A new online marketplace for the events industry has launched. Event Equipment and Kit, Eek, enables event organisers, suppliers, production companies and agencies to buy and sell new and old equipment. Set to revolutionise the events sector, Eek is the brainchild of Steven Sheppard, managing director of Event Solutions South. Sheppard comments: “I have spoken […]
St Christopher’s Place off Oxford Street in London will be showered with over three million petals on Wednesday 4th May for the Boots UK Petal Party to highlight the impact of night-time hayfever. or ‘Insneezia’ – the insomnia-esque effects of hayfever symptoms at night. Under a sky of falling petals, Lauren Pope from The Only […]
Qatar Airways kicked off the launch of its new Birmingham flight route with a multi-sensory experiential activation at the Bullring Shopping Centre in Birmingham. Delivered by BEcause Experiential Marketing, the experience offered shoppers the opportunity to travel to four distinct destinations offered by the new Birmingham to Doha route through an interactive pop-up. Provided with […]
Liverpool’s Lizzies gathered at Chavasse Park in Liverpool ONE on Saturday 23 April to celebrate Queen Elizabeth’s 90th birthday. More than 200 women from across Merseyside passed on their well wishes to Her Majesty and formed an iconic portrait, ‘Elizabeths Through the Ages’, to mark the occasion. A range of Lizzies, from birth through to 90-year-olds, assembled to […]
http://fieldmarketing.com/fmbe-symposium-2016-an-industry-to-take-pride-in/ FMBE Symposium, May 25th, Tobacco Dock London has attracted some very senior people from brands, agencies and consultancies. The paid attendance for the event has already attracted senior figures from clients including Allied Bakeries, Britvic, Brompton Bicycle, Davenport Strategy, Firmdale Hotels, First Base, intu, Hammerson, Haughton Honey, Krispy Kreme, Land Securities, Mondelez, Mozilla, Pepsico, […]
Ford’s latest activity used The Clear Idea’s transparent car transporter as a PR platform for the Ford GT’s race car debut at the season-opening race of the FIA World Endurance Championship April 17, 2016, at Silverstone. Ford wanted to introduce the car to its audience before it hit the track by taking it on a […]
Famous faces including Kimberley Wyatt, Nicola Roberts and Jaime Winstone came together for a night of decadence to celebrate the launch of Magnum Double: Magnum’s most indulgent range. The event, hosted by fashion icon Suki Waterhouse, was held to bring to life the bold and daring attitude of Magnum Double and inspire guests to […]
Renault, in partnership with Manning Gottlieb OMD, Hertz and experiential agency Fusion Events, has launched a fleet of 70 Renault Twingos throughout central London in a bid to raise awareness and engagement of the cute A-Segment super mini. The cars, which will be available for test drives between Wednesday 20th – 22nd April on […]
Wednesday 6th April 2016 welcomed the first day of ‘Unlearn Performance’ – a two-day Ford drive experience at the Silverstone track. The experience marked the culmination of significant logistical endeavours to welcome seven separate stakeholder groups to their own tailored programme of activity. Crafted to support Ford of Britain’s ‘Unlearn’ campaign, the Silverstone drive experience offered […]
Crown has been appointed following a competitive pitch, to deliver a Peugeot brand event for dealer principals, sales managers and sales executives. Taking place across four days in June, dealer principles, key managers and executives from the entire UK dealer network will experience an immersive brand event that will showcase a range of exciting new […]
Orange launches new sponsorship platform Orange Sponsors You – making fans the stars of UEFA Euro 2016 with the help of Zinédine Zidane, and an exclusive with Eiffel Tower and Fan of the Match Orange has launched its new sponsorship platform – Orange Sponsors You. While big brands focus their attention on star players, Orange […]
To celebrate this year’s Grand National, Crabbie’s Alcoholic Ginger Beer installed their Airclad inflated pop-up bar in Chavasse Park, Liverpool One. The Crabbie’s Grand National Bar covered the duration of the event, opening from 11am until midnight from the 6th until Saturday 9th of April, serving a range of bespoke drinks for the visitors to […]
Posterscope and sister agency psLIVE, today launch a new division dedicated to helping brands create projects in the heart of urban communities with both societal and commercial benefits. Named Urban Partnerships, the new division will identify unique opportunities for brands to create immersive and engaging experiences that are grounded in social good and provide real […]
EGX Rezzed, hosted by Eurogamer’s parent company Gamer Network, welcomed thousands of gaming fans to London’s Tobacco Dock on the 7-9 April. Following on from the success of EGX 2015, which took place at Birmingham’s NEC in September, PlayStation once again called upon experiential marketing experts, Circle Agency, to activate its presence. Circle Agency transformed […]
Bray Leino have been appointed the primary marketing and communications agency for Cornish clotted cream producer, Rodda’s. Through a sponsorship with the Lawn Tennis Association (LTA), devised, negotiated and delivered by Bray Leino, the brand has been crowned the official clotted cream of British tennis. With almost five million annual players nationally, tennis is also […]
Royal Mail Group, the UK’s postal service, has appointed LIDA to handle its below-the-line marketing across its business units, including Royal Mail Customer Marketing, Royal Mail Data Services, Royal Mail Parcels, Royal Mail Stamps and Collectibles, Royal Mail MarketReach, Royal Mail Consumer & Network Access and Parcelforce Worldwide. LIDA won the account after a competitive […]
Londoners can immerse themselves in the sights, sounds and tastes of Thailand as Singha Beer [pronounced ‘sing’] teams up with Shuttlecock- Inc to host an immersive dining experience for Thai New Year (Songkran). The two day event, taking place during Thai New Year (14th – 15th April), will bring the water festival of Songkran […]
Hardys, the Official Wine of England Cricket, took England star Stuart Broad back to his roots as he helped the wine brand kick off an initiative which will see it champion those who are the heartbeat of their local cricket club. Each month this summer, Hardys will feature someone who is the driving force – […]
Jeep has partnered with Warner Bros. Pictures to become the official car partner of the hugely anticipated action adventure, Batman v Superman: Dawn of Justice. The link-up with Warner Bros. Pictures kicked off during production, when Jeep’s Renegade SUV model was deployed through the streets of Metropolis with Bruce Wayne, aka Batman, at the wheel […]
Table Art, the creators of contemporary table centrepieces, props and lit furniture, has expanded its portfolio to include a complete event styling service for clients. The expansion incorporates all of the company’s in-house manufactured, and often bespoke products, and couples it with state of the art technology, design and attention to detail. Styling themes already […]
Space launched the UEFA Euro 2016 Trophy Tour on Saturday. The experience will run from April 1 to June 9 2016, serving as a vital part of the build up to Euro 2016 which kicks off on 10th June. The Tour will take in 25 French cities (including the ten host cities) and is set […]
Noonah and Maybelline paired up to provide makeovers during London Fashion Week in February. After recently rebranding with the new strapline #DareToGoNude, Maybelline enlisted Noonah to produce the digital photo booth experience to help the relaunch at London Fashion Week. The photo booth was completely concealed behind a glass mirror. Rebecca Clayton at Noonah said “The concept of the […]
On March 23rd Carlsberg revealed its A pop-up bar in London made entirely from chocolate. The pop-up, entitled If Carlsberg Did Chocolate Bars, appeared as a giant bar of chocolate affixed to the wall of the Truman Brewery in Shoreditch in the morning. At midday Carlsberg unwrapped the foil on the front of the bar […]
Three launched an experiential tour of eight major cities across the UK on March 12, to promote its new ‘Blackspot Banisher’ campaign. Created by Brand & Deliver, the tour will began at Birmingham’s Bullring before heading on to high-footfall shopping centre locations in Liverpool, Reading, Cardiff, Bristol, Leeds and Newcastle, finishing in Manchester at the […]
Thorntons has launched an interactive chocolate factory to engage consumers during the busy Easter season. The campaign, which uses CGI animation techniques to demonstrate the inner workings of the chocolate factory, aims to give consumers a taste of how Thorntons lovingly crafts each and every one of its Easter eggs. “The Ultimate Guide to Easter […]
Mattel Play! Liverpool, which is the first family attraction of its kind in Europe, has opened its doors. Children’s TV presenters Jen and Olivia from Channel Five’s Milkshake! were on hand to cut the ribbon at the £1.5m family entertainment centre at Albert Dock. The attraction invites children to explore and enjoy three themed zones […]
Firestone is setting the stage for scores of unsigned acts to showcase their skills to more than 15,000 people, courtesy of a unique partnership with the Barclaycard Arena. The tyre brand will transform the Birmingham venue’s unsigned area into the Firestone Stage, allowing ambitious musicians to make a fitting first impression inside the arena before […]
Good Ship Benefit will be open for five months from 9th April 2016. Visitors will be transported from Benefit’s home of San Francisco, to tropical beaches via the secret lair of spy gal. With three decks of immersive experiences. The Good Ship Benefit at the R.S Hispaniola and located at Victoria Embankment will be divided […]
RPM have been reappointed by Cadbury to create and deliver the brand’s largest ever Easter weekend experience in partnership with the National Trust and National Trust for Scotland. These events are the culmination of Cadbury’s £6 million ‘Bunny’s Been Busy’ Easter campaign which has seen the classic Cadbury purple egg pop up at famous landmarks […]
Live event and experience agency innovision has been recommissioned by Lindt to deliver its iconic Lindt Gold Bunny brand experiences for the fourth year. Following successful activations in 2009, 2014 and 2015, the agency will once again deliver the nationwide Lindt Gold Bunny Hunt and Gold Bunny Warren experiences, building on the creative platform – […]
A York-based specialist grass company has collaborated with the artist behind the Leeds pop-up café and public artwork, The Weather Café. The team at WowGrass transformed the interior of The Weather Café by laying down over 40 square metres of living, soil-free grass throughout the café. Designed by David Shearing, who specialises in creating immersive […]
Independent Events recently took to Manchester to bring in The Year of The Monkey in style with Tsingtao Beer and a popup ping pong hall/restaurant combination. Yang Sing Restaurant was the location for this event to welcome in the Chinese New Year, with specially recruited brand ambassadors on hand to entertain guests with the ping […]
Vision Nine HQ devised a strategy to support the artists creative output across multiple touch points including brand placement in artist content, media support of single campaign, artist social media support and a bespoke live fan event. All factors combined in helping to deliver a Radio 1 A-list single and Youtube views of well over […]
TRO – The Experience Agency – has announced the launch of ‘TRO Retail’ – a 360 service focusing on creating experiences specifically in and around the retail environment. For the past 18 months the retail sector has been identified as a growth area for TRO, and the move to create ‘TRO Retail’ as a sub-division of […]
Vanity Van, the nationwide supplier of mobile beauty treatments, is pleased to announce the launch of sister company Exp PR. Vanity Van has spent many years working alongside event management companies, agencies, and a wide range of clients and have built up expertise in running successful activations for brands and have worked with lots of […]
Vision Nine are packing their snowboards and heading to the mountains with Three Mobile in April to activate the winter festival Snowbombing. Following on from a successful inaugural year as telcom and communication partner in 2015, Three have stepped up their involvement this year to take on ‘presenting partner’ status amplifying their ‘Use your phone […]
Vision Nine client Sure Deodorant have launched an initiative in partnership with Sport Relief to get active, raise cash and change lives. This year Sure has unveiled the launch of the Sure Skipathon, the world’s first mobile skipping game encouraging Brits to join in and help reach 1 million skips for Sport Relief while Sure […]
Firestone is amplifying its name to hundreds of thousands of music fans in 2016, courtesy of a unique festival sponsorship with Download, it was revealed. The tyre brand will embark on a high profile partnership with Download Festival at Donington in June, as part of its long-term efforts to reach a vibrant, exuberant audience through […]
Visitors to the famous Loch Ness in the Scottish Highlands were surprised by the appearance of another large shape in the water. The silhouette, with three distinct humps, is reminiscent of photographs purported to show The Loch Ness Monster and was seen slowly rising out of the water. Local Loch Ness expert, Nessie hunter and marine biologist […]
Global creative agency Imagination helps Ford launch Ford Vignale at the Geneva Autoshow. The launch is the culmination of two year’s work for the creative agency who was asked in 2014 to work as strategic and executional partners on Ford’s most premium brand. Imagination has worked in the role of lead agency general contractor and […]
A multi-sensory bouncy castle for adults opened yesterday on London’s Southbank. The adult bouncy castle has been created to celebrate the launch of Candy Crush Jelly Saga, the latest instalment of global mobile game,Candy Crush. Bouncers can fully immerse themselves in the competitive game modes as they take on the Jelly Queen in her royal […]
mcm creative group, the communications agency, has announced the launch of their brand new product, ‘Event in a Box’, offering a one stop shop for event managers looking for assistance when putting on smaller events. ‘Event in a box’ has been created to aid companies who have a roster of smaller events that sit outside of the […]
George P. Johnson, the leading Events and Experience Marketing Agency, designed and built Innovation City for GSMA, organisers of MWC, to showcase how communication will be transforming the design and build of city environments of the future. Innovation City is over 2,000 square metres in size and over a third of all MWC attendees will visit the space. A […]
The UK’s largest golf retailer has created a unique golf event at one of the country’s largest event venues. The Golf Show by American Golf will be the inaugural event for the brand and span a 10,000m2 space. Activities will include a; Golf Academy, 10 bay themed Driving Range, Club Fitting Lab, Spa area, 100ft […]
Newly emerged start-up, Acadine Technologies, an independent provider of operating systems software / service platforms for a new generation of smart devices, has just announced the release of H5OS and is showcasing it this week at Mobile World Congress (MWC) in Barcelona. The event, the world’s premiere mobile industry gathering, takes place from 22nd to the […]
Ericsson’s presence at Mobile World Congress (MWC) has been designed to bring the brand’s vision of the Networked Society to life and is driven by this year’s overarching theme: ‘Let’s turn great ideas into global realities.’ Jack Morton Worldwide, the global brand experience agency, is Ericsson’s strategic and creative partner in bringing Ericsson’s experience to […]
The Flash Pack, leading photo experience agency will be launching three new photo experiences at the Event Production Show 2016 on stand E50. The show will give the events industry its first opportunity to get hands on and try their Hyper Gif, Bullet Curve and Colour Burst photo experiences. A Hyper Gif is a short […]
Brand and creative agency DS.Emotion has been appointed to develop a new brand identity and website for iconic motorsport venue, Silverstone. Home to the British Grand Prix, Moto GP, British Superbike and Touring Car Championship, Silverstone hosts UK motorsport events, attracting broadcasts and audiences from around the world. Following the appointment of Patrick Allen as […]
CSM, a global leader in the business of sport and entertainment, has significantly expanded its presence in worldwide golf through its appointment by The European Tour to represent its global commercial and sponsorship rights, working alongside Toronto based agency Cimoroni & Company. The European Tour is golf’s most global Tour, with 45 tournaments in 26 […]
FreemanXPthe brand experience agency, today announced that it has been appointed to design, build and manage the experiential stand for Electronics For Imaging (EFI™) at drupa 2016, in Dusseldorf, Germany, between May 31st and June 10th 2016. “drupa is the Olympics of the printing industry and an important platform for EFI to showcase its innovations […]
London Fashion Week (LFW) will be screened to more than 35million people across the country this February. In a collaboration with Ocean, the British Fashion Council (BFC) will be showing LFW footage on 60 outside screens across the United Kingdom, running from 15th – 23rd February, 2016. For the first time LFW will be screened […]
A leading provider of apprenticeship and careers advice is set to hit the road during half term, as it undertakes a shopping centre tour in a bid to raise awareness of the opportunities afforded by apprenticeships. With the Government targeting the creation of 3,000,000 apprenticeships by 2020 and with National Apprenticeship Week on the horizon […]
innocent brings smoothies to the people innocent is encouraging UK consumers to give themselves a nutritional lift to help stave off the winter blues and boost vitamin and mineral levels by taking its super smoothies on tour. The drinks brand’s first activation with real world marketing agency Sense will see the innocent Supermarket travelling up […]
There’s A Beer for That launched the next phase of its campaign to reignite Britain’s love of beer through a partnership with John Lewis. On the 4th February in the John Lewis Oxford Street Foodhall, customers were provided with the opportunity to try a unique tasting menu exclusively designed by There’s A Beer for That for John […]
Bridgestone UK’s tyre division is embarking on a golf sponsorship featuring a European Tour event partnership, the resurrection of a high-profile English tournament and a nationwide amateur competition with up to 1,900 golf clubs. The tyre manufacturer has unveiled a three-pronged association with the sport, which will not only engage with thousands of amateur players […]
Virgin Trains is offering a select few a romantic train journey from London King’s Cross to York on the 14th February. This one off event will be hosted by service expert and TV celebrity Fred Sirieix, the French general manager of Galvin at Windows and founder of The Art of Service. Those without a special […]
This half term, intu is celebrating the release of Kung Fu Panda 3 with Far-Eastern inspired activities for all the family Building on the excitement in the run-up to the release of Kung Fu Panda 3, intu centres across the country, which include intu Metrocentre, intu Trafford Centre and intu Lakeside, will be offering a […]
After months of research and development and a successful beta testing in Berlin, Melissa Snover and her team at Katjes Fassin UK Ltd. have presented their flagship product at the ISM and announce the plans for the worldwide rollout. The development marks a real breakthrough for the candy maker on several levels: the Magic Candy Factory is […]
Grey Goose has unveiled the 2016 Grey Goose Film Awards Season Cocktail Collection. Every year Grey Goose creates cocktails to toast the world’s best in film during the February Film Awards Season. Created by master mixologist and Grey Goose Ambassador Joe McCanta, the cocktail collection pays homage to five dominating themes present across this year’s most acclaimed movies: ‘Love Conquers All’, […]