Noonah and Maybelline paired up to provide makeovers during London Fashion Week in February.
After recently rebranding with the new strapline #DareToGoNude, Maybelline enlisted Noonah to produce the digital photo booth experience to help the relaunch at London Fashion Week.
The photo booth was completely concealed behind a glass mirror.
Rebecca Clayton at Noonah said “The concept of the Mirror photo booth has been bubbling away for some time at Noonah HQ and whilst it is pretty simple, this has taken us over a year to research and make sure that it would work perfectly for our new and existing clients. This was the perfect event to make one of its first debuts on the event scene.”
The branded Mirror Photo Booth incorporated Maybelline’s newest logos and designs. Rather than using an ornate gold frame surround (which comes as part of the standard package) Noonah custom built a sleek black frame to match their blush pink and black colour palette.
Noonah provided an event manager and a brand ambassador to run the Mirror during the four day event. Guests were encouraged to have a makeover during the shows,have it photographed using the Mirror booth and share the images on social media as well as receiving a print out. Over the course of the event 799 images were emailed, 111 pictures were shared on Facebook and 75 were tweeted.