Londoners will be invited to receive a free massage, which will appear to be inside a 2-metre-high Chang Beer bottle built to replicate the brand new green bottle design that has just launched in the UK. Award-winning masseuses will be offering free, Thai based massages from 12-8pm.
To promote the activation, Chang Beer brand ambassadors will be touring a Chang Beer branded Tuk Tuk around the area, encouraging commuters to get a lift to their free massage, as well as free samples of Chang Beer.
A variety of limited edition ‘Land of Smiles’ beer mat masks will also be handed out as part of a social media competition which will launch on the same day. Participants will be in with a chance of winning a pair of return flights to Thailand by posting selfies using the Chang Beer ‘Land of Smiles’ beer mat masks onto social media using #ChangBeer. The beer mat masks will be available at a variety of Thai restaurants in London and beyond, as well as from the sampling activation.