Sure Deodorant launch SureSkipathon

Vision Nine client Sure Deodorant have launched an initiative in partnership with Sport Relief to get active, raise cash and change lives. This year Sure has unveiled the launch of the Sure Skipathon, the world’s first mobile skipping game encouraging Brits to join in and help reach 1 million skips for Sport Relief while Sure will donate £200,000, money that will help people living incredibly tough lives here in the UK and across some of the world’s poorest communities.

Participants have to download the specially designed app and are encouraged to share their results across various social media platforms, to raise awareness as well as money.