Hugh Fearnley-Whittingstall sets the sustainability agenda at IBM’s Think London Summit
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IBM and global experience marketing agency, George P. Johnson (GPJ), have brought this year’s brand campaign ‘Let’s put smart to work’ to life for visitors at Think London Summit 2019 – a unique event showcasing how IBM changes the world by building smarter businesses.
The UK flagship event reflects IBM’s commitment to responsible stewardship and is part of an annual global event series that supports IBM’s positioning as a technology and innovation leader. The keynote sees Hugh Fearnley-Whittingstall discussing how to instigate behaviour change for a better world, asking if technology could be doing more to solve urgent environmental issues.
Featuring tech talks, immersive experiences, topical debates and thought-provoking guest speakers, the agenda was carefully curated to serve the needs of progressive organisations with rapidly evolving business strategies.
Delegates could choose from over 50 Think Tank talks, 60 demos, client case studies, debates and masterclass sessions to experience how IBM is channelling research and technology – including AI, blockchain and quantum computing – into protecting the future, helping to sustain not just business growth but also people and environments around the world.
Design, planning and execution of the summit included an emphasis on reducing unnecessary wastage, a plastic bottle ban, the use of sustainable materials, and reusage across client centres and future events.
The event was supported by the IBM Live App, prototyped and produced by GPJ, which used beacon tracking technology to drive uniquely relevant content to attendees. 2019 marks the 10th year GPJ has led on the activity.
Sarah Robertson, Executive Director, Client Services IBM at GPJ says: “GPJ and IBM made a conscious decision to look for changes in the format and content that create a richer more impactful experience for visitors. Our joint vision was to make sure IBM’s world leading business and social values were combined in a more compelling and engaging way than ever before”.
