Danish brand Jabra, new challenger on the consumer electronics scene and global number one in B2B headsets, has added Wild Things to their agency roster after a competitive 3-way pitch. Jabra, who are continually launching innovative new products, will be looking at how experience can enhance their traditional marketing activity.
James Wallingford, managing director of Wild Things said “We are really pleased we impressed through the pitch process; Jabra is a brand that has ambition to position itself as a lead player in the personal sound category. They have a great foundation of expertise in sound, which gives us a lot of bandwidth to create experiences that will be unique and surprising for existing and new consumers of their brilliant high-quality equipment.”
Sabrina Naish, marketing production director at Jabra said “Wild Things really understood our brand challenge and excited us with their thinking. Experiential is a new area for us and we are thrilled to have Wild Things as a partner to help us bring to life some of our future campaigns through experience.”