A new campaign to support the launch of Super Juice, innocent’s most ‘nutritionally dense’ juice, gives Londoners the chance to try the three recipes (Apple, Pear and Cucumber, Raspberry and Cherry, and Orange and Blood Orange) while out and about in the UK capital. The juices also contain ‘super suggestions’ attached to each drink, to brighten people’s day.
Anne Ellefsen, senior account manager at Sense London, the experiential agency running the activity, said: “Bursting with fruit and vegetable goodness, innocent Super Juice is boosted with six vitamins (B1, B2, B3, B4, B6 and E) to help tackle tiredness, getting Londoners through their busy day. Our teams of brand ambassadors will be running activations across the capital from 8 to 25 February showing Londoners just how ‘super’ a truly healthy drink can taste.”
Commenting on the new campaign, Bara Hrdlickova at innocent said: “We’ll be helping Londoners shake off the winter gloom by showcasing the boosting effects of our vitamin-packed Super Juice drinks, encouraging a bottle-half-full approach to the day ahead.”
The ‘Make Today Super’ campaign will visit Boxpark in Shoreditch, Wimbledon Plaza, Paddington Central and Angel among other busy London locations throughout February.