KP launches the world’s nuttiest Christmas jumper as part of festive campaign
KP Nuts is launching the ultimate Christmas party jumper as part of its new campaign for the festive season.
The KP Nuts Christmas jumper is adorned with packs of KP Nuts which can be torn off, enjoyed and then restocked when supplies run low. The jumper was showcased at a pop-up shop on Bateman Street, Soho in London on Friday 14 December, to celebrate Save the Children’s Christmas Jumper Day.
Fans could also win their very own KP Nuts Christmas jumper by entering a competition on the KP Nuts Facebook page or at the pop up shop.
The KP Nuts Christmas jumper was created by creative agency BMB, to highlight the company’s heritage as a classic Christmas nibble.
KP Nuts worked in partnership with Save the Children, by donating £10,000 to the charity; it also coordinated the donation collection at the pop-up shop with the option to text a donation. An online film by BMB introduces KP’s ultimate Christmas jumper and encourages people to enter the competition to win one on their Facebook page.
Sue Mackay, KP Nuts marketing manager, said: “KP Nuts are perfect for gatherings that happen throughout the year, as well as the festive season. With the growing tradition of Christmas Jumper Day, we are proud to partner with the official founders – Save the Children – to convey this message through our Christmas offering this year. We anticipate that the campaign will drive a sales uplift for retailers as we remind consumers that KP nuts are the original finger food for Christmas.”
Matt Lever, chief creative officer at BMB said, “Some people wander to Bethlehem to celebrate Christmas. We wandered to a nut factory, a knitting facility, a children’s charity and a soho boutique. The resulting marriage of the world’s best Christmas jumper and a fantastic cause is one that even Mary and Joseph would be proud of…”