Fixed-fee estate agency YOPA has appointed global media agency The Specialist Works (TSW) to handle its media planning and buying account. The agency pitched against Maxus, Mediavest and the incumbent Vizeum. The pitch was managed by marketing analytics experts Ebiquity.
YOPA needed a nimble agency to deliver both value and accountable results. YOPA were attracted to TSW’s disruptively agile approach to planning and buying AV channels and channel agnostic approach.
Matt Pover, chief commercial officer says: “We were drawn to the energy of the YOPA team, and how perfectly poised the marketing challenge is for us to make a substantial impact. The hybrid estate agency sector has disrupted the market and is growing fast – now’s the time for brands to claim their territory and scale efficiently. With our data-led approach to integrated planning, a uniquely agile AV model, and track record of delivering growth for digital brands like Angry Birds, Boohoo, eHarmony, Ovo Energy etc., we predict YOPA ‘SOLD-signs’ will be an increasingly popular garden feature in the coming months and years.”
David Jacobs, chief marketing officer at YOPA adds: “The Specialist Works are a team of experts so we know that our media spend is being maximised. We wanted an agency that would constantly challenge our brand and one with a history of successful performance campaigns. We look forward to seeing what The Specialist Works can do for our business.”