Experiential marketing agency, 2Heads, has announced a record period of growth, reporting an 118% increase in global turnover over the last five years to £23.5 million and adding global brands to its client roster including one of Europe’s largest automotive manufacturers and aerospace giant, Meggitt.
To spearhead its continued growth strategy, 2Heads has also bolstered its senior operational team with a trio of appointments to its head office in Marlow. Nick Rosier joins as digital and content director, Rebecca Lilley as Global HR director and Eamon Campbell has been appointed as finance director.
Founded in 1983, 2Heads has grown to cover more than 200 brands across 25 countries and now operates from footholds in four international markets. Its work includes delivery of global show programmes for world-leading brands such as Roll -Royce and Bombardier, and recently Disney Advertising Sales’ debut at Cannes Lions, where 2Heads harnessed the power of crafted brand suites to host meetings.
The agency’s purpose is to combinepassion and creativity with insight and commercial thinking to help brand leaders win more clients and extend their global reach through strategic B2B and B2C events, experiences, social media activations and conferences.
Over the last 12 months the business has been working strategically to re-orientate its project-based operating model to focus on clients with high growth potential, while improving agility and responsiveness.
2Heads has also diversified its offering in recent years through the development of proprietary software, Eventhive, filling a niche in the events sector, enabling management of sales targets and data analytics at shows.
Craig Wildman, global managing director at 2Heads, said:“Thanks to the creative talent we possess within our team and our commitment to providing a quality service offering, we’ve been able to report consistent growth over the past five years and almost double in size.
“To report record group revenues for 2019 coupled with a significant increase in gross profit, is testament to the hard work and passion everyone has put in to building unique events and fully interactive live experiences for some of the world’s leading brands.
“Our strategic hires have been made to support our ambitious growth plans while remaining true to our mission of providing innovative and meaningful experiences for all clients. We have an incredibly talented team and welcome Nick, Rebecca and Eamon who I’m sure will make a big impact.”
The appointments take 2Heads’ staff count to 71across offices in Marlow, London, Cannes, Los Angeles and Hong Kong.