The Market Creative beat off two other agencies to win a major new marketing contract with Aggregate Industries.
The three-year deal will see The Market Creative take the lead on creative design services for the company, which is a leading UK manufacturer and supplier of construction and building materials.
Responsible for Aggregate Industries’ brand strategy and marketing communications, The Market Creative will target both consumer and business-to-business markets. A key focus will be on leading brands such as Bradstone and Charcon.
The Market Creative has extensive experience of the construction sector, having held the Grafton Merchanting GB account for five years.
Sue Benson, managing director at The Market Creative said: “It’s fantastic to have a major new client on board. We’ll be using all of our experience of the building market to help strengthen their position among multiple audiences.”
Mark Collier, marketing director at Aggregate Industries said: “We were looking to consolidate our roster agencies so that we could work with one partner on the strategic and creative development of our businesses and brands. The Market Creative expertly demonstrated an understanding of our market and the buying behaviour of our customers, so they were an obvious choice.”