Global media company A+E Networks has appointed 2Heads to deliver its presence at MIPCOM, the global market for entertainment content, following a competitive tender.
Working in close partnership, the teams at 2heads developed a collaborative creative concept for the event, including an interactive central hub, a stylish terrace lounge and a series of collaborative meeting zones, with the intention of bringing the audience closer to the A+E creative process and culture.
The experience showcased key content from the A+E Networks channels and hosted invited buyers from more than 40 countries worldwide.
Chris Gargani, VP Creative at A+E Networks International, said: “MIPCOM is the largest global industry event of the year and a key marketing activity for our business. 2Heads demonstrated a clear understanding of our brand as well as the needs of our audience. Their bold creative and storytelling approach allowed us to engage with key buyers in an innovative new way.”
Jane Baker, commercial director at 2Heads, added: “Creativity and collaboration is at the heart of the A+E Networks brand so we were thrilled to have the opportunity to work together with them to bring our concept to life for MIPCOM and their future events.”