Culture marketing specialists, Urban Nerds Collective, celebrates a trio of big brand client wins over the Summer.
Music streaming service, Deezer, has recruited Urban Nerds For a second time. music app assigns influencer engagement brief to award-winning culture marketing specialists, Urban Nerds Collective
Following a successful talent and engagement programme in 2016, Deezer, the music streaming service has selected UNC to help drive growth in the UK. This will be achieved through the activation of an influencer and talent campaign targeted at bringing the platform closer the urban youth consumer over the next 12 months. The agency will build ongoing awareness with an urban consumer by collaborating with key cultural figureheads at the forefront of emerging music scenes.
The campaign will operate across three specific music scenes; Grime, Afro Bashment & UK Rap, facilitating content and cultural moments across these scenes. Activity will focus on driving sign-ups and engagement with the platform.
Dr. Martens have selected the agency to develop and execute its inaugural UK Stand For Something Tour following a competitive pitch process. Appointing UNC is part of the global brand’s Worn Different campaign, celebrating individual style and freedom of expression. The agency will activate across three key UK cities; London, Manchester and Glasgow The activation will drive brand awareness amongst a fragmented youth consumer landscape by focusing on three musical genres and three consumer profiles.
Banking app, Starling, has enlisted the services of Urban Nerds Collective to drive brand awareness and product sign-ups. The decision is part of the bank’s wider marketing strategy to drive market share growth in a highly competitive market by fostering brand loyalty with key influencers. The appointment of Nerds is an acknowledgement of the need to position such a universal brand and benefits as personal and culturally relevant for higher likelihood of uptake and trial amongst this hard to reach consumer group.
Urban Nerds are embedding Starling in the Millenial world of grassroots cultural consumption as a genuine facilitator and valuable financial ally for young start-ups and independent cultural creators. Through a series of intimate and culturally fine-tuned brand experiences Nerds are putting the leading-edge fin-tech brand in the hands and minds of an influential consumer ally.
Luke Hodson, Founder of Urban Nerds Collective, comments: “Finding brands that share our ambition to support interesting areas of culture is always a touch. Urban Nerds’ rapid growth can be attributed to a widespread need for brands to adopt a culture first strategy to stay relevant.”