Undercurrent launches two new agency propositions and purchases House of Experience
Experiential Agency Undercurrent marks third year of 40%+ YOY turnover growth by launching two new agency propositions and purchasing brand and product launch stunt agency, House of Experience.
In 2016 the Undercurrent Group grew from 18 to 35 staff, showed strong team and client retention and secured new long term accounts.
Wednesday 7th December sees the group officially launch their branded content agency, The Drop, at an event in central London.
With video predicted to comprise 75% of internet traffic by end 2017, Undercurrent is building on 15 years in the experiential industry to launch a full-service video and content production agency.
Using the latest technology, The Drop produces relevant and engaging branded content from initial concept through to post production and distribution.
The agency specialises in creating branded video content for all social media channels, working alongside companies such as Samsung and EE to tell their brand and product stories in both 2D and 360 film.
Up to this date and prior to the official launch, their work has been viewed, shared and liked over 30 million times, both at home in the UK and abroad, and includes 360 content creation at Latitude and Glastonbury festivals.
Undercurrent and The Drop Founder and CEO, Damian Clarke, commented:
“Ultimately we believe brand experiences are a great platform for content creation. An intimate, authentic connection with the customer is at the heart of live brand communication and produced correctly can be extremely powerful. But how do we make that connection offer a greater ROI for our clients? The answer is simple. Ensure everything we produce can live in the branded video space as much as in the live environment.”
“We’ve been producing these campaigns for some years and today sees the official launch of a new group business that specialises in this space. We are a group of strategists, creatives, producers and editors that have vast experience in the branded video field and are looking forward to growing this proposition over the coming years.”