Following a record year working with Jockey Club racecourses, Arena Group has been appointed to oversee the full interior design of Newmarket’s’ temporary infrastructure during its most notable dates in the equestrian calendar including the Qipco Guineas Festival and the Moet & Chandon July Festival.
Arena’s interiors team, operating as the newly-launched Arena Concept division, will utilise the latest design and CAD technology to transform creative client briefs from initial concept drawings and 3D visualisations, to seeing the project through to on site delivery and completion. From branded areas, ambient decor and VIP hospitality, the team will help Newmarket Racecourse to create luxurious, temporary event environments with a high-end permanent feel. Following a series of recent product investments, sister company Spaceworks will supply contemporary new event furniture to help create fresh new looks in the sponsor and public spaces.
Newmarket Racecourse’s regional head of operations, Gemma Steve comments: “The Jockey Club has a long standing relationship with Arena, with them advising on, and delivering, state-of-the-art temporary environments. As a venue we are always looking for ways to enhance our offering and improve both the sponsor and spectator experience. With Arena at the forefront of designing hospitality venues, we were keen to utilise their expertise to help us achieve an updated design brief and fresh customer experience.”
Newmarket Racecourse organisers will benefit from a wealth of in-house experience including project management, CAD designers, operations team and event engineers to ensure contemporary event environments enhance the needs of prestigious brand and sponsor identities. This contract now sees Arena UK & Europe add interior fit out to its full list of Jockey Club services, including temporary structures, spectator seating, event scaffolding, furniture and tableware.
Loren Johnson, managing director of Arena Structures and Arena Concept adds: “We are delighted to expand our offering to Jockey Club racecourses, and work with Newmarket Racecourse to consolidate its event infrastructure requirements under one roof. It is a privilege to create bespoke event environments for major UK sporting venues and we look forward to the Arena Concept team developing the spectator hospitality experience through innovative British design, engineering and high-end craftsmanship over the next three years.