Highjam has announced that it will be working with Lintbells, the veterinary joint supplement and its YuMove brand of joint supplements for dogs, to support them with their new customer acquisition strategy over the year ahead.
According to Mintel* the pet care industry is fast growing as consumers spend more on premium food, products and services. Our pet obsession is set to grow from £1.7bn in 2018 to £2.1bn in 2023 – a 25% increase.
The work will kick off in March when Highjam will roll out a nationwide awareness and retail campaign for YuMove consisting of pop up events within town centers and experiences across parks and dog walking recreational areas.
Company director, Kate Roche says “We’re delighted to be working with Lintbells on this exciting campaign and to support them with their customer acquisition plans. Our expertise in creating impactful brand experiences joined with our strategic planning ability resulted in a strong fit to brief that delivered a clear return on investment for the brand who are looking to significantly increase their new customer targets for the year ahead.”