E-commerce photo gifting brand Photobox has appointed media agency The Specialist Works to handle its communications strategy, media planning and buying account.
Following a competitive pitch, The Specialist Works are tasked with positioning Photobox as the go-to website for thoughtful gifts.
The Specialist Works will be delivering brand and acquisition activity across the UK and France.
Martin Woolley, CEO, The Specialist Works said “Photobox is a fantastic direct-to-consumer brand and we are looking forward to collaborating with them again to ensure they remain the market-leader in this sector. With our agile approach, we’re certain that we can successfully drive new growth.”
Jo Lavender, brand & marketing director, Photobox said “We worked together from 2013 to 2016, and were impressed with their evidence-based approach and the business growth they delivered. Their dynamic way of working and international capability has drawn us back to them. We’re excited to reunite, and deliver campaigns which celebrate meaningful real-life moments.”
Photobox are the European market-leader in personalised photo gifts, serving millions of customers every year in over ten markets.