Popcorn PR has been appointed by Thorpe Park Resort as its retained consumer PR agency, following a highly competitive pitch.
Home to over 30 rides, attractions and live events, including one of Europe’s fastest rollercoaster’s Stealth; Thorpe Park Resort welcomes 1.5million visitors each year as part of Merlin Entertainments plc’s family of over 120 visitor attractions.
Thorpe Park Resort has brought Popcorn PR onboard to deliver an immersive campaign, focussing on ‘A Year of Unmissable Events’, that will see the Resort host a series of new events, against the backdrop of the park’s 40 th birthday celebrations.
Popcorn will be responsible for implementing a multi-faceted strategic PR programme, executing activity around key campaigns and ‘wow’ calendar events such as Thorpe Park Resort’s Fright Nights, handling launch activity around the park’s news, whilst also managing VIP, media and influencer engagement.
Covering both big brand activity and press office, the integrated campaign will see Popcorn’s strategic proactive and reactive approach in full swing, with exciting photo stunts, immersive activity, and VIP launches, all ensuring ongoing thrill and positive brand appraisal amongst both existing Thorpe Park Resort fans and new guests.
Becky Elkin, Head of PR at Thorpe Park Resort, comments: “Popcorn demonstrated clear creativity, innovative thinking and thorough understanding of what Thorpe Park Resort represents. As a business centred around fun, thrill and excitement, the success of 2019, which mark’s the Resort’s 40 th Year, and our series of exciting new events is key, and we’re confident in Popcorn’s ability to support us in our plans.”
Popcorn founder, Louise Lloyd, comments: “Thorpe Park Resort has been on our wish list for many years and we are thrilled to welcome such an iconic consumer attraction to the Popcorn portfolio. From brief to pitch we were genuinely engaged by the endless creative opportunities afforded to us with such a loved and established UK destination and are
delighted to be their PR partner for what’s set to be an incredibly thrilling year ahead.”