Whitbread, the UK’s largest hotel, restaurant and coffee shop operator, has appointed Milton Keynes based integrated marketing agency Clarity as its lead creative agency without going to pitch.
Clarity, previously responsible for Whitbread brands TableTable and Whitbread Inns, will be adding Beefeater, Brewers Fayre, and Thyme to its portfolio. The agency has been tasked with creating and implementing a wide range of food and drink-led campaigns and offers.
Clarity will be working closely with the Whitbread Marketing and Customer Engagement Teams to create and implement each brand’s campaign activities and guest engagements across the year, including strategic concept development, photography direction and management from beginning to end.
The work, including a re-launch of the Sunday Lunch for Brewers Fayre, is ongoing into 2019, alongside a Christmas campaign live in restaurants now. Campaigns next year will include Valentine’s Day and Spring themed work.
Jo Robinson, Client Services Director at Clarity says, “As a team we enjoy providing solutions which are not only creative but also intelligent and deliverable. We have worked with Whitbread for over eight years now, enabling us to build mutual respect and transparency between the teams, with an emphasis on clear communication and joined up thinking.”
Whitbread marketing operations manager Lucy Willman says, “Clarity has proved itself many times with their pro-active approach and excellent service. We’re excited to begin working with them across more of our brands and in turn expanding this long-standing relationship.”
Nicki Mullen, marketing communications manager for Beefeater, TableTable and Whitbread Inns adds, “Clarity has always challenged our thinking, opening our eyes to possibilities we had not considered and so helping us to formulate a long-term vision for our brands which maximises the impact of our marketing spend.”