The Market Creative appoints planning director

The Market Creative has strengthened its team with a planning director as well as two new starters.

Gemma Sheridan joins the marketing agency with 12 years experience from working with a wide range of brands globally from M&S to Nissan. She previously held a Head of Strategy role at Refinery.

In the newly created position at The Market Creative, Gemma will focus on translating insight into impactful brand and communication strategies.

Also new to the team is Garrick Middleton. As lead creative he will oversee a wide-range of creative projects, as well as mentoring and developing the creative team. He’s worked in the industry for 15 years and was previously with gyro:Manchester.

Charlotte Sadler has been also appointed as account manager, working across Silentnight, Sharps and Plumbase. She was previously a producer at Hangar Seven.

Sue Benson, managing Director at The Market Creative said: “We’ve recently rebranded and have ambitious growth plans, so this is an exciting time to join us. All three new starters come with a great deal of relevant experience, and complement the existing team.

“Clients look to us for big ideas, innovation and strategic lead, so Gemma’s role will be central to delivering a holistic and insight-led approach to campaign planning.”

The Market Creative employs 16 staff at its offices in Trafford Park, Manchester.

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