After many years in France and Canada, Weezevent will now open the doors of its first UK office in Manchester to offer Weezevent cashless solutions to UK event organisers. The UK operation will be headed up by Benjamin Garner who previously worked at Ticketmaster.
Pierre Henri-Deballon and Sebastien Tonglet, two former events organisers who wanted to overcome the challenges they faced on their events, founded Weezevent in 2008 with the ambition to create solutions for problems they faced by developing innovative event specific technologies.
The system has been developed with help from over 100 events organisers and feedback from customers, Weezevent’s cashless solution revolutionises the point of sale process, considerably reducing queues and increasing payment security for fans.
The solution allows festivalgoers to credit a dedicated event account, before or during the event, both offline or online allowing attendees to pay at the bars, restaurants and merchandising stalls using only their wristband. If the attendee loses the wristband, they can block it themselves and have it replaced quickly without losing any money. Weezevent have also developed a line of unique features for the attendees to make the event even more enjoyable and stand them out from the competition.
Pierre-Henri Deballon, CEO and co-founder of Weezevent comments: “The UK is an incredible market and we’ve decided to invest in an outstanding team to offer our great services to events here. We believe that our world-class technology, combined with local experts will help us offer the best technologies to our UK clients”
Arthur Puyou CTO of Weezevent has said:”90% of French festivals are now cashless and 80% of these festivals are using Weezevent technology. We’ve just seen record ticket sales in France in 2016 and our clients’ market research shows 85% of customers prefer this solution to the old conventional cash method. Another impressive fact is, practically 100% of clients made greater profits using cashless. It’s great to see that the cashless solution is evolving the festival experience for everyone in an extremely positive way”
Benjamin Garner UK Sales Director says: “For organisers it’s a profitable solution that delivers remarkable benefits, and its actually less work and less cost to deploy compared with a cash festival. What’s more important is it improves the experiences of the fans, it’s safer and it reduces queues by making 100% of transactions contactless through the wristband with no upper limit on spend and no reliability on Internet or server connections. There’s also an easy option to split your payments with friends, if you’re buying something like a pitcher of beer or a bottle of wine’.
Some key figures from Weezevent’s cashless festivals:
* The average purchase at festivals has grown from £12 to £18 between 2015 and 2016.
* 20% more attendees load money with a cashless wristband vs. a cashless card.
* 50% of cashless top-ups are made online on average, reducing the transaction fees that events would normally pay.
* The amount of money topped-up is 25% higher online than on site at the event, following Weezevents best practice communication tips to be delivered to fans.