Brand Experience Agency, Bigger. helped bring together 600 people from 21 different countries at The North Face Mountain Festival in Lauterbrunnen Valley, Switzerland. The immersive brand activation boasted three days of intense outdoor adventure and exploration from 16-18 September. Over 70 activities were completed which included everything from trail running, climbing and hiking, to paragliding, canyon jumping, canyoning, rafting and alpinism.
Away from the outdoor pursuits, festival goers could enjoy all that the event’s Base Camp had to offer – the aim being to inspire, learn and celebrate after returning from the mountains. Inspiration started in the form of tales from the brand’s athlete team, such as Simone Moro and Tamara Lunger’s first winter ascent of Nanga Parbat. Foodies could learn how to transform basic food supplies into tasty and nutritious meals to fuel their bodies during an expedition. Creative minds learned how to best capture the great outdoors through a photography workshop. Performance obsessed explorers discovered new ways to prepare their bodies for the mountain. There was also a chance to celebrate the day’s events and stunning surroundings with locally sourced food and drinks, live bands, and DJ’s.
Jeremy De Maillard, VP marketing & ecommerce at The North Face EMEA, said, “Mountain Festival 2016 has been an overwhelming success. Thanks to the amazing people that we welcomed through the event gates; from novice trail runners completing their first 10k mountain run, to experienced mountaineers pushing their limits with our athlete team. The love of the great outdoors and everyone’s desire to explore and share unique experiences amongst like-minded people made the event incredible for all involved. On behalf of The North Face we want to say a big thank you to everyone who made this year’s Mountain Festival possible. Bring on Mountain Festival 2017!”