Tastecard have commissioned iMP to design and build a mobile experiential solution to visit the Great British Food Festival events, for which Tastecard are the headline sponsors.
iMP have designed and built the unit from the ground up with a tight timescale of only four weeks to turn it around. The installation is based on a five meter trailer bed, a steel box frame construction and clear polycarbonate panels with an electrical power hook up. Other features include a storage room at one end, LED interior lighting, branded plinths and iPad stands for membership sign-ups.
iMP also sourced the popcorn machine and the sheep, which were painted Tastecard black in iMP’s paint studio, to match the brands signature colour scheme.
iMP are delivering the activity to all nine Great British Food Festival events, handling all aspects of the campaign including logistics, site applications, health and safety and staffing. After the festival season, the trailer will be stored and re-wrapped for Tastecard 2018 events
David Gibbons, managing director, iMP comments: “Working directly with the team at Tastecard has given us the flexibility to put forward ambitious experiential ideas and develop them in to real world assets. This polycarbonate trailer with its clean lines and sharp edges started life as a box scribbled on a notepad – now it’s on a nine festival tour with space for additional branding and bespoke elements to be added as the campaign progresses, making each event unique. We love it.”