People across the UK will get the chance to immerse themselves in Scandinavian style, drink and culture this summer and feel ‘beautifully Swedish’ as fruit cider brand Rekorderlig embarks on a 38-day ‘Lagom’ tour of the country.
Inspired by the cool, effortless Scandinavian lifestyle, Lagom is the theory that ‘just enough’ is the perfect amount of everything, and it’s the latest Scandi trend to hit the UK. The campaign, run by real world marketing agency Sense, will share the Lagom philosophy with visitors, while they enjoy the perfect accompaniment – the refreshingly balanced flavours of Rekorderlig.
“Using a typically Swedish fusion of high-end design and modesty, we want to show people first hand that we’re refreshingly different and a brand you can rely on and trust,” said Sophie Erskine, Rekorderlig Brand Manager. “Guests to our range of experiences will also be invited to take a ‘Beautifully Swedish’ selfie and share it through their favourite social media channels. Plus they’ll be introduced to ‘the perfect serve’ – tips on the best ways to enjoy Rekorderlig,”
The tour consists of four different types of activation. “City centre sites, including London, Birmingham, Portsmouth, Brighton, Canterbury, Cardiff and Manchester, will feature a specially designed #StartTheSwedishWay Rekorderlig Swedish-style holiday hut van, whilst a branded trike will target a host of Tesco supermarkets and also visit bars and pubs along the route,” explained Sense Account Manager Sophie Binskin-Barnes.
“Rekorderlig brand ambassadors will also be visiting offices to deliver gift boxes including bottles of four of the flavours, plus a selection of fruit and ice to make the perfect refreshing summer drink.”
Sense launched Rekorderlig’s experiential campaign in London on 15 June and it finishes in Glasgow at the end of July.