DFDS Seaways have taken an experiential approach to promoting their Newcastle-Amsterdam mini-cruise breaks this Autumn. Teaming up with brand engagement agency Independent Events, the shipping and logistical giants have conjured up a series of events taking place across The North East.
The activations run across three weekends and will bring a taste of Holland to the North East, with four clog donning promotional models dressed in full Dutch attire, roller skating around Northumberland Street in Newcastle and Market Square in Sunderland. Roaming activities are also planned for North Tyneside.
Each staff member will be armed not only with information on the many cruise breaks available through DFDS, but will also be offering free tulips to passers-by with a unique offer of a mini-cruise break for £45. All the while of course posing for photos with the giant clog and members of the public.