The Bud Light We’re Here 108 date tour will be visiting cities across the UK, including London, Manchester, Cardiff, Leeds, Liverpool and Newcastle, announcing the arrival of the beer brand into the UK. The tour sees the Bud Light event team creating an immersive atmosphere in which to sample the drink. A serving of ice cold Bud Light is sampled alongside classic games and music, recreating the atmosphere of the great American tradition of tailgate parties.
Promohire supplied six USA style pick-up trucks wich they wrapped in the Bud Light Livery. Their parent company Raccoon, a brand production business, created the bespoke double sided neon-effect roof boxes.
The We’re Here tour will support the wider Bud Light UK launch, a large scale out of home and digital campaign that has seen bus takeovers, newspaper wraps and billboards across the country.
Celia Forshew, Founder and CEO of Seed, who lead the campaign, noted: “For the past few years, we have been lucky to work with Budweiser on their student and music campaigns and are super excited to be helping to launch Bud Light to a wider UK audience.
We are really looking forward to the We’re Here tour as it drives home the core values and identity of the Bud Light brand, whilst remaining fun and light hearted at the same time.
Cheers to Bud Light and loads of great campaigns together.”