Pension Geeks, a service set up to help businesses to communicate with and engage with employees in regard to their financial futures, had been touring Britain in a branded double decker bus, in an awareness push that is supported by Scottish Widows. Field Marketing caught up with the roadshow at Broadmead in the city centre of Bristol.
The bus is wrapped in colourful imagery designed in house by Pension Geeks, whose team create communications across all manner of marketing and communications platforms.
Pension Geeks managing director, Jonathan Bland told Field Marketing that his service communicates pensions advice to businesses in a jargon free way using new media and smartphone technology. “We create animation, video, scripts, models and calculations and games”, he says.
The nationwide tour supports Pension Awareness Day (also created by Pension Geeks) and is staffed in house by the Pension Geeks team. The bus was provided for the tour and wrapped by roadshow, exhibition and events business Commbus.