For Benefit Cosmetics, happiness is something that’s core to its DNA, so they are creating an endorphin fuelled event.
Launching in London this June, the Hello Happy House is designed to take guests on a journey through the differing states of happiness. Featuring four interactive rooms, guests will have the chance to indulge in an immersive experience. A happy hour with a difference!
The space includes an Instagrammable glitter shower, a relaxation room, fun fair activities and an invigorating bounce room, which encourages visitors to tap into their playful side. Every Benebabe will be sure to leave with a skip in their step!
To help guests unleash their joy and silliness, Benefit has enlisted Laura Jane Williams, a happiness expert, regular columnist in national press and the author of ‘Ice Cream for Breakfast’ – a guide to rediscovering your inner child. Laura will be hosting happiness workshops inside the Hello Happy House on Saturday 29th June, during which she’ll unpack the concept of happiness, and provide top tips on how to avoid self-judgement and be more playful every day.
Laura says: “When I was researching for my book, what came up again and again is how hard it can be to be “adult” – sometimes we just want to be the carefree child inside of us. This is a chance to laugh deeply, be playful and curious, and emerge on the other side brighter and lighter and more beautiful because of it. The Hello Happy House is the perfect wellbeing escape in today’s hectic world!”
Benefit Cosmetics’ head of brand activation, Kyra White, explains; “At Benefit we truly believe that laughter is the best cosmetic. The Hello Happy House is the place to go to giggle, relax and generally take an hour out of your day for you. We are a nation of big kids and this is the perfect place to rediscover your inner child.”
Guests will be welcomed to the Hello Happy House where they will begin their own ‘Happy Hour’. Escorted through each room, they will get the chance to experience the Benefit world of fun and happiness, through the sequence of truly immersive activities!
The launch of the experience is to highlight Benefit Cosmetics’ newest foundation range – Hello Happy. To celebrate this, once an hour a B foundation will be given away to one very lucky Benebabe – in their perfectly colour matched shade! All the lucky gal needs to do is find the golden Hello Happy product, hidden somewhere within the Hello Happy House.
The Hello Happy House will be open to the public on Friday 29th & Saturday 30th June 2018; on a drop in/ first come first served basis.
To continue the brand’s mission of turning the UK pink, Benefit Cosmetics’ will be hitting the road and bringing elements of the Hello Happy House to Bristol’s Cabot Circus Shopping Centre on Saturday 14th July and Cardiff’s St David’s Shopping Centre on Sunday 15th July.