The Market Creative has been appointed to develop a summer sale campaign to run in New Balance stores and outlets across Europe.
A marketing toolkit will be developed to include window displays, digital assets and in-store communication materials.
Campaign materials will be translated into French and Italian for distribution in 28 New Balance stores and outlets in the UK, Germany, France, Italy, Ireland and the Netherlands.
Sue Benson, managing director at The Market Creative said: “it’s fantastic to be working with such an iconic brand. We’ll be supporting numerous stores throughout Europe with eye-catching and unique communications that are easy for staff in-store to tailor and use locally.”
Alice Green, EMEA marketing manager retail, at New Balance said: “We approached The Market Creative as we were looking for an agency that understands our customer and how to engage them instore. Our stores will be supported this summer with a communications kit that staff can implement themselves, enabling them to be flexible to the market around them.”