Playmobil launches intu shopping centre campaign

Book your place this Christmas at Santa's Magic Grotto this November and December at intu Merry Hill. Visit your very own magical corner of Lapland and be greeted by one of Santa’s elves on arrival, where you will be inducted into the secret reindeer clan and given your very own reindeer antler and the all-important passport containing the magical Christmas chant. Once inside the reindeer stables you will be treated to an entertaining and magical performance from two of Santa’s very special elves, Trixie and Tweedy, together with their baby Reindeer, Skidda. Keep an eye out for the magic North Pole though and if you see the magic lights begin to dwindle, tell the elves as they’ll need your help to restore the Christmas magic. Look out too, for extra elf and reindeer fun all around you; especially those reindeer - wind bubbles! The elves aren’t the only ones with magic in their fingertips this year either, even Santa has a trick up his sleeve for each child, resulting in a magic token for the free, exciting gift at the end of your visit. Book tickets Prices Children - £6.50 Adults - £1.00 Family Ticket £12.50 (2 Adults, 2 Children) All children will receive a Playmobil gift from Santa's workshop. (Please be aware that grotto guests between the ages of 0-18m will not receive a Playmobil gift and a selection of age appropriate gifts will be available. All gifts are subject to availability.) Book tickets Grotto Times November Weekdays - 10:00 – 13:00 | 14:00 – 18:00 Saturday - 10:00 – 13:00 | 14:00 – 18:00 Sunday - 11:00 – 17:00   December Thu 1 – Fri 2 - 10:00 – 13:00 | 14:00 – 18:00 Sat 3 – Sat 24 Weekdays - 10::00 – 20:00 Saturday - 10:00 – 20:00 Sunday - 11:00 – 17:00Picture by Shaun Fellows  / Shine pix

Playmobil is to launch ‘play zones’ at some of the UK’s largest shopping and leisure destinations this summer as part of its ongoing partnership with shopping centre owner intu to drive brand engagement among intu’s high footfall of shoppers.

Every intu centre including intu Trafford Centre, intu Lakeside and intu Metrocentre will host the branded spaces for a two- week period from Saturday 29 July as part of their summer activity line-up, giving Playmobil the opportunity to reach millions of families set to visit an intu centre over the school holidays.

The themed areas will feature a range of Playmobil toys and children will have the chance to leave with a free Playmobil gift.

It follows the success of intu and Playmobil’s partnership at the end of last year when the two brands joined forces to create a unique Christmas grotto experiences for customers at eight intu centres.

Jamie Dickinson, Playmobil marketing manager, comments, “intu’s nationwide portfolio of popular shopping centres is the perfect platform for us to bring children a special Playmobil experience this summer.”

Roger Binks, customer experience director at intu, said: “We’re looking forward to revisiting our successful Christmas partnership with Playmobil with a fantastic new summer experience that will see another top brand take advantage of intu’s prime locations and 400 million customer visits a year to drive an effective level of brand engagement.

“70 per cent of intu customers are from a family demographic so we’ve worked closely with Playmobil to put together this activity that will help them to flourish in our centres and bring a smile to the face of our customers.”

Playmobil’s play zones will be at intu centres nationwide from Saturday 29th July to Sunday 13th August.


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