B&D creates dramatic Selfridges window installation for LG

Brand & Deliver has designed and installed dramatic window displays at Selfridges Oxford Street for technology giant LG, paying homage to Shakespeare on the 400 year anniversary of his death.

LG has collaborated with American graffiti artist JonOne to create a range of portable Bluetooth speakers exclusive to Selfridges, being showcased in the 3D vitrines either side of the main entrance. The speakers appear as if being poured from a can of paint, illuminated against a spectacular graffiti backdrop.

LG’s flagship E6 OLED TV is displayed in two magical main window installations arranged as a theatre stage with a colourful fibre optic forest floor, highlighting LG’s concept ‘Perfect Black Creates Perfect Colour’. In homage to Shakespeare’s 400-year anniversary, the displays feature quotes from A Midsummer Night’s Dream and Much Ado About Nothing, tying into the themes of colour, art and music.

Brand & Deliver developed the creative concept for the displays and managed the fit and installation.

Hayley Lawrence, Head of Events at B&D, said: “Tying Shakespeare, LG’s sophisticated technology and graffiti into a single concept was no mean feat, but the final displays are both striking and clever.”

Carolyn Anderson LG’s Head of Marketing, Consumer Electronics, said: “We’re thrilled to see our products displayed in London’s most iconic shop windows. These installations successfully convey the vibrant colour of our OLED technology and imaginatively showcase our hugely popular JonOne collaboration.”

 

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