Runners taking part in the Sunderland 10k can have a unique reminder of the day – thanks to state-of-the-art camera technology.
On Sunday 7 May the city’s Bridges shopping centre is installing a bullet time rig for the day – one of only two in the UK – which captures 360 degree imagery in a unique way. Runners taking part in the race will be available to use the system for free and will then be emailed their personalised souvenir.
The 360 photograph uses a bullet time rig – a sequential trigger system that uses 48 cameras to capture every move each runner makes, with each camera triggering 14 milliseconds apart. The result is a slow motion, sci fi style moving image which will be a lasting reminder of a special day.
Samantha Czwordon-Wright, marketing manager at the Bridges believes the camera will add a special dimension to the high profile event. “As sponsors of the Siglion Half Marathon and 10k, the Bridges wanted to do something extra special for race day runners and the bullet time rig seemed perfect,” she said. “It takes seconds to do and the clips will be emailed to runners – and best of all it’s completely free.
“Whether runners do their best rock star jump or channel the Matrix moves, it’s a great memento for what’s set to be a brilliant day in the city.”
Runners are invited to attend the Bridges both before and after the race for their bullet rig videos, which they can then share on their social media channels.
The Bridges Fashion Weekend will also be running from 4-7 May with catwalk shows at 11.30am, 1pm and 2,30pm on Sunday, 7 May.