The Ted Baker installation, due to end on May 4th, will have been in situ for six weeks.
The Icon Retail team worked through the night for a week to get the store ready for opening. The pop-up employs a clean, monochrome colour scheme, complete with translucent opalescent panels laid out in a graphic zigzag pattern. By using modern materials and shapes, it created a fresh, serene backdrop that echoes the Colour by Numbers collection.
During its 6 week run, the pop-up shop is expected to have a passing footfall of over 1,000,000 people, generating engaging brand awareness for the new Colour by Numbers collection.