Sloane Stanley has announced the opening of premium urban lifestyle cycling store, Velorution, at 325 King’s Road. Specialising in urban, electric and folding bikes with stylish apparel and accessories, this is the fifth Velorution store in London.
Selecting the highest-quality and most innovative products from across the globe, this store will bring a unique offering of the latest in electric, urban and folding bikes to the King’s Road, also with a great range for children, at affordable prices.
Commenting on the news, Hannah Grievson, property director at Sloane Stanley said: “Velorution have secured some of the most prestigious bicycle and accessory brands in the world, and their products will certainly measure up to the level of luxury and high-quality merchandise offered by existing King’s Road retailers. From FaceGym’s collaboration with BoxMind to a pop-up from thedrug.store, the UK’s number one CBD retailer, the Sloane Stanley estate is a trailblazer in championing health and fitness brands.”
Conrad Lewis, managing director of Velorution added: “At Velorution, our focus is on forward-thinking, innovative products and we aim to be the preferred destination of the urban cyclist. Our products hold an impressive history in winning design and innovation awards from the industry. The Chelsea catchment has been a target location for us and having the opportunity to launch our range on the iconic King’s Road was one we could not miss.”
Savills and Miles Commercial represented Sloane Stanley. Velorution represented themselves.